Quantitative Research Horror Movies A2

1. Patrycja Lis

2. The first question which I have asked our
audience was asked in order to get to know our
audience better and find how many people on
average enjoy watching horror films. From this
question, I have gained knowledge of how large
our prospective audience are. Asking 45 people
this question, 37 have agreed that they watch
horror movies. Giving me the figure of 82%. This
tells me that the answers which I will get from this survey, will benefit the knowledge I
will learn and use in terms of marketing for our film. I have also found out that most of
the people answering my questionnaire were in the age range between 15-25 and of
both genders, so we can be sure that responses in the questionnaire are reliable.
Thinking about film genre-cycles, I know that horror films tend to become popular and
die out before becoming popular again, giving me a knowledge that horror tends to
be a genre that does not completely die, and is currently going through a cycle of
popularity as many horror film are currently being released.

3. ❧ I have asked this question in order to gain
❧ knowledge and understanding of what
❧ type of horror characters and features are
❧ currently most used, and which are found
❧ to be most successful and can be scary. I
❧ believe that because in the recent years,
❧ there are a lot of vampire films and television
❧ series like ‘Twilight’ and ‘True Blood’ have
❧ gotten the scary side out of them. It has also
presented them as more human and relatable characters, meaning that they no
longer can be used as a successful horror character. However, we can see from
the chart that ghosts and murderers have became more successful and powerful in
the recent years. This can be due to

4. This is most likely the most important question which we have asked our audience. As we wanted to find
out the most effective ways to target our audiences in terms of multi-media platforms. As we have
thought from the start, most people said that they watch horror films on a computer/laptop and/or online,
rather than in the cinema or on a DVD. This was very predictable, with the fact that Web 2.0 was
introduced, and this allows people to access films for free, it is also very obvious that many people do not
want to spend money to see a film in the cinema every time a movie they want to see, gets released.
However despite this, cinema has still managed to
survive economically, not only because movie files
Are really big, they also take a long time to down-
-load and take up a lot of space, some people also
go to cinemas for the cinema experience. As wat-
-ching the movie there is different to watching a
film at home. People are also willing to pay to go
to cinemas for the better sound and image quality.
The cinema industry must keep up to the home and
online movie services which are becoming available
as the audience get more fragmented due to these
multiple media platforms. In our horror movie, we
must think about what sort of platforms we should
use to advertise our trailer and release our horror film.
With the recent developments, we could sell our film
for download after it has left the theatres, for example
on the iTunes store or Netflix. This will allow for the
movie to become more talked about on online
communities, such as Facebook, Twitter and other
social media platforms.

5. In order to know what we should aim for in
ur trailer, and to think of our entire horror,
as a group we thought of a question which
enables us to find out what the most
popular narrative technique is. We wanted
to know whether it is better to hide the killer
or keep him seen through the trailer/movie.
We thought that maybe having him unseen would cause more tension and would be
more exciting. The views on this were mixed, however most people have answered
that they prefer the killer is ‘unseen’ . This has helped us to gain an idea what
audience mostly likes, and approach our trailer in a manner which will successful
and meet the needs and wants of the target audience.

6. This question again links to our
trailer narrative. When asking
this question I was thinking that
this answer will give us a clue
on how to end our trailer/film.
Our target audience have told
us that they do not mind whether the movie has a cliff hanger or not. This tells
me that our decision on how to end our trailer would not really matter. However
when thinking about the marketing of the movie, a cliff hanger is a good
marketing strategy for a second film and the next one could still work with the
narrative of the previous film. It not only leaves the audience with unanswered
questions but also creates a creative gap, which allows them to discuss what
the ending of a film, or the continuation of the film may be. This means that
they are more likely to actively engage with the film, using social media
platforms such as Facebook and Twitter, which also helps to promote the film.

7. Do you think Children should be allowed to
watch horror films?
I have made sure that this question is included in
our questionnaire in order to find out what we could
about the general opinion of our target audience on
the effect of horror films on younger generations.
Even though our film is aimed at teenagers and
young adults, we thought that in order to come to a
suitable age rating for our film. To make sure that
we choose the correct age, like the BBFC, we have
asked our audience what their opinions on the age
limitations are in relation to this topic.
To make sure we know what the reason behind their choices is, we have also left a
box open for the people who are answering our survey to comment on the age that
they believe is right, and to give a reason for their choice.
Most of the answers were what we predicted them to be - many people suggested that
horror films would have a really bad effect on young people and that they are not
appropriate for them to watch, this is a interesting answer, as there is no evidence that
horror films may directly affect the mentality of a person.
Now after we have the results, this will allow me and my group to regulate and judge
how much violence, swearing and sexual allusions should be included in our trailer ,
which will enable us to meet the guidelines for the age rating we would like our film to
have.

8. As this was an open question, we gathered the most
popular results using a tally.
Most popular:
The Texas Chainsaw Massacre (Original and Remake)
The Ring
Second Most popular:
Sinister
Paranormal Activity
Nightmare on Elm Street
This question was used to find out what kind of slasher
movies were the most popular within the audience. The
two most popular horror films, The Texas Chainsaw
Massacre and The Ring, are conventional to the horror
genre, as they both include a typical basic narrative of a
horror film: a group teenagers become victims of an evil
force or villain.

9. Patrycja Lis

10. To find the secondary data for this presentation, I have mainly gone to the
BBFC’s website, as well as looking at some similar surveys which have been
conducted.
The BBFC conducts frequents national surveys in order to find out how
audiences want films to be rated, and change their guidelines in accordance
with the law, as every year more and more things are becoming acceptable in
the society. The BBFC is therefore a reliable source of secondary information.
Other surveys however, may not be as reliable, as their survey data may be
biased or not represent a fair proportion of society- with less people answering
their surveys, it is not clear whether their surveys are reliable or not.

11. The graph which shows the percentage
of admissions for 5 different age groups:
7-14, 15-24, 25-54, 55-44 and 45+. It is
obvious that on this graph, the age
group that has the highest percentage of
entrances to cinema every year are the
15-24 age group. Teenagers at this age
are likely to have some spare earnings,
meaning they are more likely to spend it
on leisurely activities such as going to
the cinema, meaning that there is no
surprise that this is the biggest consumer of film in the market.
I think that this is a good advantageous to our movie, as horror films are usually aimed
at the younger age group. The main reason is mostly as conventional horror film
represents the hard stages of growing up and puberty, and the characters inside them
are often teenagers and young adults, directly relating to an audience of 15-24.