At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.

1. Social Media Disclosure – Is Now the
Time?
Tuesday June 14, 2011
Ritz Ballroom 4-6
Panelists: Dominic Jones, IR Web Report
Robert Williams, Dell
Chris Bullock, StockTwits
Moderator: Darrell Heaps, Q4 Web Systems

2. Do Companies use Social Media for IR?
362 companies in 2010, expanded to 650 in 2011
Blogs
YouTube
Q4 Whitepaper Research
SlideShare
Facebook 2011
2010
Twitter
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00%
Twitter Facebook SlideShare YouTube Blogs
2011 68.00% 46.00% 45.00% 35.00% 19.00%
2010 65.00% 37.00% 11.00% 29.00% 10.00%
Using Social Media for IR

3. Does the Buy-Side use Social Media?
49% of
institutional 3 out of 5
investors read financial bloggers
financial blogs. use Twitter as a
33% at least primary news
weekly* source***
27%
63%
pro investors agree that
pro investors use social media will
YouTube. 9% at least increase in importance
weekly* over the next year**
*Rivel Research – 257 Institutional **Brunswick Group, Sept 2009 ***Financial Media Conference, NYC, Feb
Investors in the US 2011

4. Financial Blogging is Mainstream
SeekingAlpha to almost 5M
investors a month.
Increased from 3.2M in just
3 months (Jan 2011).

5. Investor Networks Growing Fast
StockTwits Network grown
more than 100% since Nov
2010. Now more than
500,000 investors.

6. Reg FD: Then & Now
Compliance Communication, compliance
2000 – 2008:
2008 – Today: IR Websites, Blogs
Email, RSS
EDS
Social Network
APIs
Global Financial Media
Financial Media APIs

7. Expanded
Reach
Dell IR Social Media
# Followers (Reach in 1000s)
12000
10000
8000
6000
4000 Followers
2000 Reach
0
Q2
Q3
Q4
2010 – adding Twitter, StockTwits and Slide Share ->

8. Investor activity now
91% clicks via
company s own
website, email,
Twitter
9% clicks via PR
Newswire
distribution
(Yahoo! Finance).
Source: Bit.ly

9. Investor activity now
87% clicks via
company s own
website, email,
Twitter
13% clicks via PR
Newswire
distribution
Source: Bit.ly

10. The New Information Food Chain
Company
Institutional Investors
National Media
Major Online News Hubs
Bloggers
Individual Social Media Posts
IR s Role in Social Media is to feed the producers to ensure a healthy eco-system.

11. Social Media Disclosure Model
Financial
Media
Social
Distribution
Post to IR
Website
Edgar 8K w/
optional wire
release
Reach of over 60M+ Investors 11

12. QUESTIONS AND DISCUSSION

13. Thanks from Q4 Web Systems.
Visit www.q4websystems.com to learn more.
Download our latest whitepaper research:
http://bit.ly/Q4TwitterReport
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