Q4 Report: Report on Mobile Technologies for Investor Relations

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March 2013

Q4 Report: Mobile Technologies for Investor Relations
Summary Slides
The Mobile Technology Market
• Mobile data traffic is expected to experience an 18-fold increase by
2016.
• Internet use has undergone significant transformation in the last couple
of years. Consumers are:
– Accessing the Internet more often.
– Using the Internet for more functions.
– Increasingly accessing the Internet via small, mobile devices.
• According to Cisco System’s 2012 report:
– Mobile traffic grew 230% in 2011, making it the fourth year in a row that
mobile traffic has more than doubled.
– Mobile traffic in 2011 was eight times the size of the entire global Internet
traffic in 2000.
– Smartphone use in 2011 tripled.
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Summary Slides
The Mobile Technology Market
• Small, mobile screens cannot easily
navigate websites meant to be
viewed on large monitors.
• Companies need to ensure websites
are optimized to support this shift
from traditional desktop / laptop
computers to mobile devices.
• New demand for development of
mobile websites and mobile
applications built specifically for
mobile users.
• Opportunity to enhance mobile user
experience.
Mobile technology device purchases are growing
while desktop device sales remain flat.

Summary Slides
Mobile Technology and Investor Relations
• Financial industry is among early adopters of new mobile
technology.
– 2011 survey shows smartphone penetration equals desktop penetration
in the financial workplace.
– A growing number of financial professionals view tablet technology as
equally important as any other technology they use for work (tablets
have 41.6% penetration rate among financial professionals).
• Mobile technology use (particularly tablets) is high among financial
advisors. They indicate that mobile technology:
– Allows them to more easily stay connected.
– Allows them to be more responsive to clients and their office.
– Enhances client meetings.

Summary Slides
Mobile Tech Penetration Among IROs
• Mobile device technology growing in importance, and being embraced
by Investor Relations community.
– Mobile smartphone devices seen as “critical” or “very useful” by 84% of IR
professionals.
– 42% of respondents viewed tablets in the “critical” or “very useful”
categories.
• Those IROs using mobile specific applications are reporting very high
productivity scores:
– While only 11% of those surveyed are using IR smartphone and tablet
applications, those “apps” are seen as more useful for IR than any other
online tool, second only to an IR webpage.
• Mobile Apps growing more quickly than any other mobile tool in the last
year.

Summary Slides
Mobile Options: Mobile Websites
• Mobile websites are an older concept, but increasingly necessary to
allow mobile users to navigate website content.
• More sparse in content, mobile websites are usually pared down
versions of a regular corporate website (fewer images, more
targeted in their content).
• Mobile websites do not provide an immersive, tailored experience
for investors, complete with useful tools or searchable, interactive
content.

Summary Slides
Mobile Options: Responsive Design
• In responsive design, a website is built to automatically reformat and
reconfigure according to the size of the device being used, from
large desktop monitors down to small smartphone screens.
• Designed on a flexible grid, with flexible images, responsive design
sites can be significantly more complex to design than a regular
website.
• Responsive design sites cannot provide those unique device-
specific tools that an app can.

Summary Slides
Mobile Options: Mobile Applications
• Mobile applications (“apps”) are growing at the same rapid pace of
mobile Internet traffic and mobile device sales.
• Apps have unique visual and interactive capabilities, and almost
unlimited possibilities for tools and multimedia features.
– An app can provide the most immersive experience, and will be highly
valued by users (inspires loyalty, more engagement).
• Apps are device- and operating system-specific (phone vs. tablet,
Apple vs. Android).
– Can be cost-prohibitive to build multiple applications, but using a similar
framework for all app can help to keep development costs down.

Summary Slides
Other Mobile Tools
Other mobile tools and apps are emerging in the Investor Relations
context:
• The optimization of major corporate documents, such as Annual
Reports, Corporate Social Responsibility Reports, etc. specifically
for mobile devices.
• Making entire corporate Report Libraries available on a mobile app,
allowing users to view, search, browse and interact with report
content, as desired.

Summary Slides
Best Practices
Some best practices have emerged that are specific to how companies
approach mobile access and Investor Relations material:
• Ensuring a consistent and seamless cross-platform experience (you
want mobile users to feel that they are getting a targeted experience).
• Providing a news/RSS feed (making it easy for mobile users to get at
what they need quickly).
• Translating annual reports, Corporate Social Responsibility reports, or
other important documents, where appropriate, into interactive content.
• Providing scalable shareholder price and history.
• Cross-referencing news against stock performance.

Summary Slides
Case Study
Nestle does not have an IR-specific
application, but the company seems
to be working hard to accommodate
the majority of its mobile visitors,
including investors.
First, they provide a mobile version
of their website. Whenever users
type in Nestle’s corporate website
URL (www.nestle.com), the browser
will automatically recognize a mobile
device and direct them to the mobile
website (right). With the share price
information at the bottom, news, and
an “Investors” tab, interested parties
can find what they need easily.
http://m.nestle.com

Summary Slides
Case Study
Nestle also provides mobile apps for its online visitors, with a Corporate app built specifically for iPad,
iPhone, and Android devices.
http://www.nestle.com/info/mobile

Summary Slides
Case Study
Nestle’s iPad application (shown below) has more robust content – with more content tabs and
interactive report features – that makes the most of the iPad screen size and the flexibility of the tool.
https://itunes.apple.com/app/nestle-for-ipad/id398175209?mt=8

Summary Slides
Compelling Reasons To Consider Mobile IR Users
• Consumers, analysts and investors are increasingly accessing the
Internet (and therefore, your corporate website) via mobile devices.
This trend will continue: an 18-fold increase in mobile data traffic is
expected by 2016.
• Users spend more time accessing and reading content online with
mobile devices than they do with desktops - mobile technology can
allow companies to engage meaningfully with their constituents.
• Mobile smartphones and tablets provide a unique opportunity for
companies to build deeper relationships with investors and analysts.

Summary Slides
• Download and learn how to:
– How your peers are using mobile websites, mobile apps, and
responsive design to tailor online content for mobile IR users.
– Statistics on mobile technology usage and growth.
– Emerging best practices for mobile IR apps and websites,
including over a dozen case studies and examples.
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Summary Slides
About Q4 Web Systems
Q4 is the leader in corporate websites and social media solutions for
public companies. Hundreds of IR professionals rely on Q4 for their IR
website, social media and mobile applications. Using Q4, public
companies of all sizes increase awareness, reduce risk and build better
relationships with their investors. Through active best practice
research, Q4 has earned a position at the forefront of the investor
relations market, sharing knowledge through webinars, whitepapers
and articles on http://www.q4blog.com/. For more information, please
email sales@q4websystems.com or contact us toll free at 1-877-426-
7829 ext. 225.

Summary Slides
Visit Us Online
• Web: www.q4websystems.com
• Blog: www.q4blog.com
• Twitter: www.twitter.com/q4websystems
• Facebook: www.facebook.com/q4websystems

Q4 Report: Report on Mobile Technologies for Investor Relations

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Q4 Report: Report on Mobile Technologies for Investor Relations