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IP Valuation

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Qasim Zaidi
Qasim Zaidi

A review of IP valuation methodologies.

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Intellectual Property: Valuation, Assessment and Audit Project Presentation Intellectual Property Management IIM Lucknow, Noida Campus
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Value IP? ,[object Object],[object Object]
Why Value IP? ,[object Object],[object Object],[object Object]
Why Value IP? ,[object Object],[object Object],[object Object]
Why Value IP? ,[object Object],[object Object],[object Object]
Why Value IP? ,[object Object]
Why Value IP? ,[object Object],[object Object]
Why Value IP? ,[object Object],[object Object]
Why Value IP? ,[object Object],[object Object]
Why Value IP? ,[object Object],[object Object]
Basic Principles of Asset Valuation ,[object Object],[object Object],[object Object],[object Object],Cash flows Time
IP Valuation - Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Determine basis/context of valuation Select and apply appropriate valuation methodologies Identify asset(s) / understand rights
But Valuing IP is a bit harder … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Valuing IP is a bit harder ,[object Object]
The fuzzy nature of IP Rights ,[object Object],[object Object],[object Object],[object Object],[object Object]
Valuing IP is a bit harder ,[object Object],[object Object],[object Object],[object Object]
Valuing IP is a lot harder ,[object Object],[object Object]
IP Value Chain Licensor Licensee Customer IP IP Royalty Revenue IP Market Product Market
Valuing IP is a lot harder ,[object Object],[object Object],[object Object],[object Object]
All IP valuation methods derive from one of three approaches Deprival value Value $$$ Replacement cost Net realisable value Net present value/value in use Lower of Higher of Valuation methodology Market Cost Income (DCF)
Cost-based methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market-based methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Income method ,[object Object],[object Object],[object Object],[object Object],[object Object]
So far … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Valuation of Patents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real Options Valuation
Patents - Qualitative Valuation methods ,[object Object],[object Object],[object Object]
Valuation of Trademarks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Income method – Trademark valuation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Income method – Trademark valuation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Demand side factors Incremental cash flows Supply side factors Volumes x Prices x Margins – Capex / Working capital Risk and return Customer acquisition / retention Staff acquisition / retention Brand support Brand extension costs Supply terms Financial Capital Economies of scale Growth Value
Relief from royalty: discounting projected royalty flows to a present value Range of royalty rates Taxation Incremental cash flows Discount rate Forecast revenues Other costs Present value
Comparable royalties approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Income approach and royalties – allocation of available profits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Excess return on capital Tangible Intangible Operating profits Cost of tangible assets and other resources Rate of Return x Brand Others Discount Rate Value x Example: the method used by Interbrand in its “Top 100 Brands” tables.
IP Risk and Damage Assessment
Risk Assessment ,[object Object],[object Object]
Different assets face different types of Risk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Damages: The Cost of infringement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The nature of infringement ,[object Object]
The Theory of Infringement ,[object Object]
Wilful Infringement ,[object Object],[object Object]
So far … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IP Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do an IP audit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Benefits of IP Audit ,[object Object],[object Object],[object Object],[object Object],[object Object]
Issues unearthed in IP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You [email_address]

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IP Valuation

  • 1. Intellectual Property: Valuation, Assessment and Audit Project Presentation Intellectual Property Management IIM Lucknow, Noida Campus
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  • 19. IP Value Chain Licensor Licensee Customer IP IP Royalty Revenue IP Market Product Market
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  • 21. All IP valuation methods derive from one of three approaches Deprival value Value $$$ Replacement cost Net realisable value Net present value/value in use Lower of Higher of Valuation methodology Market Cost Income (DCF)
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  • 32. Relief from royalty: discounting projected royalty flows to a present value Range of royalty rates Taxation Incremental cash flows Discount rate Forecast revenues Other costs Present value
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  • 35. Excess return on capital Tangible Intangible Operating profits Cost of tangible assets and other resources Rate of Return x Brand Others Discount Rate Value x Example: the method used by Interbrand in its “Top 100 Brands” tables.
  • 36. IP Risk and Damage Assessment
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