The document discusses the characteristics of a good business letter, including completeness, conciseness, correctness, and courtesy. It explains that a business letter has a specific purpose and the writer may communicate with an individual, group, organization, or business. The key parts of a business letter are also outlined, such as the heading with the writer's address and date, the inside address of the recipient, salutation, body, complimentary close, signature, and two common styles (modified block or indented style and block style).

1. SERIOUS BUSINESS
BY Queenie Ann Y. Ku

2. BUSSINESS LETTER
• It is written with a specific purpose: to
apply for a job, to make a request, to file a
complaint, to introduce a product or a
person, and so on.
• The letter writer may communicate with
an individual, a group of people, an
organization, or a business entity.

3. CHARACTERISTICS
OF A GOOD
BUSINESS LETTER

4. COMPLETENESS
• It contains all the
information needed
• The five W’s (what,
where, who, when,
why) and H (how)
are contained in the
letter

5. COMPLETENESS
• It is also achieved if you
indicate the complete
name/s of the person/s you
are writing to, his/her
designation, his/her
address, the date when the
letter is written, and other
details necessary for the
addressee to understand
the message.

6. CONCISENESS
• It is being brief
• You say what you want to say in a
few words
• A good business letter is limited
to one page, if at all possible
• It should contain all the important
information your reader needs to
know, no more than that

7. CONCISENESS
• Conciseness is achieved by observing
the following:
1. Eliminate wordy expressions
2. Omit the relative pronouns “that”
and “which” and other unnecessary
words in clauses whenever possible
3. Avoid overusing “ It is, It was, There
is, There are, There was, There
were” to begin your sentence
4. Avoid unnecessary repetition

8. CORRECTNESS
• It means observing the suitable
level of language usage,
appropriate words, right
grammar, spelling,
punctuation, and mechanics

9. COURTESY
• It denotes the polite or respectful behavior of a
letter writer
• Courteous messages strengthens goodwill
between and among people
• Courtesy stems from a sincere and tactful
attitude
• In both oral and written messages, you should
omit expressions that belittle, irritate, or insult
the header

10. PARTS
OF A
BUSSINESS
LETTER

11. HEADING
• Contains the writer's complete
address and the date when the
letter is written.

12. INSIDE ADDRESS
• Gives the reader’s
complete name, title
or designation, and
address.

13. SALUTATION
• It is the formal
greeting and begins
with “Dear” and
ends with a
colon, not a
semicolon or a
comma.

14. BODY
• Conveys the message to the
reader. The body should
consist of single-spaced
paragraphs with double spacing
in between.

15. COMPLIMENTARY CLOSE
• It is the formal ending of the letter.
• Examples include Very respectfully
yours, Respectfully yours, Truly
yours, Sincerely, Yours sincerely
followed by a comma.

16. SIGNATURE
• It includes both
the writer’s
signature above
the typed name.

17. STYLES IN
WRITING A
BUSSINESS
LETTER

19. MODIFIED BLOCK
OR
INDENTED STYLE

21. BLOCK STYLE

23. THANK YOU
