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Building for People: 5 Practical Tips for Creating Great User eXperience (UX) Qixing Zheng UX Advisor Microsoft Canada
User Experience Advisor Passionate about UX
User Experience Advisor School
Agenda ,[object Object],[object Object],[object Object],[object Object],Why Bother? What can it do for  me ? UX?  What is it? Is UX=UI?
What’s UX?
User Experience (UX) Design "all aspects of the user’s interaction with the product:  how it is perceived, learned, and used.“ -  wikipedia Human Computer Interaction (HCI) Interaction Design Information Architecture User Interface Design Usability Engineering Interface Design Visual Design Media Design
User Experience is Everything Scalability Maintainability Manageability Security Privacy Branding Resilience Robustness Responsiveness Extensibility Availability Reusability Agility Performance Stability Reliability Adaptability Efficiency Usefulness Usability
UX Is Usability after before accessibility searchability discoverability learnability intuitiveness productivity responsiveness latency performance interactivity flavors
UX Is Usefulness before after functional valuable flavors
UX Is Adaptability before after context extensible personalized customizable flavors
UX Is Reliability before after secure scalable predictable trustworthy flavors
UX Is Desirability before after beautiful attractive exclusivity emotional appeal pride of ownership flavors
UX is Cross-platform, Open Process, and Language Agnostic! User Experience  User Interface  UX is about making software with people in mind all the time…
UX Quiz !! What’s wrong with the following websites in terms of UX Design?
Graphicsexchange.com Visual Battlefield
panago.com Confusing Navigation
The Guessing Game communicatenewmedia.com
Resource for the Worst of Worst Websitesthatsuck.com
What about some good examples?
expedia.com travelocity.com/
 
tudou.com
Why Bother? It’s hard enough to just get the things done and functional, much less make it have good UX.
[object Object],[object Object],[object Object]
 
Increased Revenues ,[object Object],202% Use of specific (target) features 150% Traffic / visitor count 100% Sales / conversion rate Average improvement across Web projects Metric
Increased revenues Examples of ROI of UX
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Office Redesign Story
Why did we need a new UX for Office  2007?
We added new features year after year but hardly anyone found or used them “ There must be a way to do this…” “ I don’t even know where to start looking.” Within the 10 top requested features in Office, 5 had already been in the product for more than a release “ Office is  BLOATED ”
 
 
 
 
 
 
Office 2007 Design Tenets  (Summer 2003) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Effectiveness (2003)
Effectiveness (2007) Contextual Tabs
Efficiency (2003)
Mini-Toolbar: closer to the cursor
Satisfaction (2003)
Clippy Stars in the Late Night Show
Satisfaction (2003)
Satisfaction (2007) Dropdown Gallery In-Ribbon Gallery
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How? So how do I, as a developer/architect, create good experiences for my users?
User-Centered Design Process User Iterative Process Design & Prototype Research Usability Evaluation
Office 2007 Design Process
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research
A Word About Personas Bob Ivan Alice by  J. Ambrose Little
A UX Software Model Application Task Oriented Web Site Information Oriented -Jesse James Garrett
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get usability evaluation as early as possible! Evaluation
How do I integrate UX focus  into  my  existing development processes ?
More Sequential Processes User Research Biz/Market Research Ethnography Focus Groups Task Analysis Use Case Development UX Design Information Architecture Interaction Design Visual Design Prototyping Design Guidelines Prototype Usability Testing UX Support Design Refinement &  Adjustment Usability Testing UX Reviews &  Optimization Functional Revision by  J. Ambrose Little
An Agile Perspective by  J. Ambrose Little Product Vision Document Primary Market & User Research Product Backlog Iteration Zero Create Backlog Released Product Validated Design Design Iteration Build Iteration Maintain/ Enhance Design Iteration Build Iteration Validated Design
[object Object],[object Object],[object Object],[object Object],Lightweight UX Design  (for Developers & Architects)
UX Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Key UX Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]
Know your users spend time to find out what they know and need 1
Office 2003: Find the “Find” Command Eye tracking Demo
 
Reduce concepts to increase confidence minimize the number of choices presented at any given time 2
Photo by Long Zheng Ways to launch Outlook in Vista
Photo by Long Zheng Ways to launch Outlook in Win7
Communicate effectively through a visual language does this communicate better visually than text Use as few different typefaces and sizes as possible follow simple visual design principles: Contrast, Alignment, Repetition, and Proximity 3
Example Better:
Increase efficiency when possible   Reduce the number of steps to accomplish a task 4
Be Consistent  Conventions are good Consistent language Follow the users expectation Let users existing skills transfer 5
Consistent but not  homogeneity
dontclick.it I want my click back
If you can’t remember all 5, just do this… Don’t Make Users Think!
What does .NET give me?
What .NET Does NOT Provide ,[object Object],[object Object],[object Object]
Great tools  and platforms  help, but ultimately, you have to  embrace  User-Centered Design thinking   to use  them to build great experiences.
Agenda ,[object Object],[object Object],[object Object],[object Object],Why Bother? What can it do for  me ? UX?  What is it? Is UX=UI?
Resources [email_address] http://blogs.msdn.com/canux

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Building for People: 5 Practical Tip for Greating Great UX