4. Tools that we use to help accelerate our Competitive Intelligence and Market Research projects.Contact: sean@cascadeinsights.comscott@cascadeinsights.comtel: 503.898.0004 11/12/2009 2
13. Job Postings and Resumes HR can be a leaky bucket All of the following came from one story on ArsTechnia about Windows “8” http://arstechnica.com/microsoft/news/2009/10/microsoft-mulling-128-bit-versions-of-windows-8-windows-9.ars 11/12/2009 10
14. Other “HR” CI tools Glassdoor Xing Social Networking – Europe Focused Facebook Indeed Search for Job Postings 11/12/2009 11
25. Analyzing and Tracking Web Sites WebSite Tracker Wordle.net RSS Feeds Google Reader The “Way Back Machine” 11/12/2009 21 Apple—1997
26. Wordle.net What is their marketing really saying? Point at: Customer Success Story Feeds Press Release Feeds Product Site Feeds Community Site Feeds Support Forum Feeds 11/12/2009 22
31. Twitter Twitter Search on name of company Search on topics Search on company products Tweet Deck Mac, Windows, iPhone, etc. Tweetie, Twitteriffic. LinkedIn integration Push tweets to LinkedIn Push LinkedIn status updates to Twitter Search Twitter within LinkedIn Company “Buzz” panel within LinkedIn 11/12/2009 27
32. Private / Smaller Companies LinkedIn Company Profiles Significant Data for companies down to about 500 employees Street View and Google Maps Number of buildings, size of parking lot (est. employee count), status of buildings, general location—premier office building, office park, home offices?, etc. Local Business Journals Local “Book of Lists” Publications 11/12/2009 28
48. Solid secondary research from non-marketing sources (forums, blogs, technical webcasts, and presentations, etc.)
49. Interviews with the users or implementers of your product and competing products in your space
50. Recruiting of hard to reach individuals, ranging from developers, senior architects, implementers, and executive decision makersContact: sean@cascadeinsights.comscott@cascadeinsights.comtel: 503.898.0004 11/12/2009 34