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November 2013

1000x: Higher efficiency
1000x is not just about adding small cells and
spectrum resources

1
Mobile data traffic growth—
industry preparing for 1000x

Industry preparing for

1000x
data traffic growth*

Richer content

More devices

more video

everything connected

Bestseller example:

5.93(High Definition)
GB
Movie

~

2.49 GB

Movie (Standard Definition)

0.0014 GB
Homepage

1.8 GB

Game for Android

0.14 GB

Soundtrack

~

7

Billion

25

Billion

Interconnected
device forecast
in 20202

Cumulative smartphone
forecast between
2013-20171

0.00091 GB
Book

*1000x would be e.g. reached if mobile data traffic doubled ten times, but Qualcomm does not make predictions when 1000x will happen, Qualcomm and its subsidiaries work on the solutions to enable 1000x

2
Clear trends: accelerated smartphone growth and more video
Smartphone growth

~7 billion

More mobile video
> 10 exabytes

~10%

~1.7 billion

~20%

cumulative forecast
between 2013–2017 1

2017

Drives more traffic per device
Need to address ‘chatty’ application
signaling challenges
Gartner, March ’13; 2Source Cisco VNI Mobile 2012

Mobile web/data

Mobile
video

~0.6 exabytes

Smartphone shipments (units)1

1Source:

(M2M, Gaming, Fileshare)

~70%

~675 million

2012

Other

2011

2016
Annual monthly data and distribution of traffic2

Drives overall traffic
Need video optimizations, efficient
delivery channels, broadcast.
3
1000x is not just about adding resources
With higher efficiency techniques
The whole
is greater
than the sum
of the parts

4
Squeeze more out of small cells—interference management
Interference coordination
Advanced receivers
Self organizing networks
Tighter 3G/4G/Wi-Fi interworking

Opportunistic small cells
Multiflow across small cells
And more..

Range Expansion

Even better with next
generation techniques
~3X

~2x
additional gain with
range expansion

~1.6X

Macro + 4x

4 small cells
added
Median gain versus macro only baseline

HSPA+ example, similar gain for LTE Advanced

5
Squeeze more capacity and value out of spectrum
Wi-Fi 802.11 ac
LTE in unlicensed spectrum

Smart Pipe
Intelligently access
3G/4G/Wi-Fi

LTE Broadcast
LTE Advanced
HSPA+ Evolution
Device-to-device

More efficient
apps & services

More efficient
data pipe

Compress, cache, adapt, …

Evolve 3G/4G/Wi-Fi
6
1) More efficient apps and services

7
Optimizations on multiple levels

Dash adapts video to mobile
HEVC/H.265 video uses
~40% less than today’s H.264

Improved video/audio
codecs

Higher level
optimization/compression

Possible today
Uplink compression
(SHUTR by Qualcomm)
System optimizations

High level OS

Lower level optimizations
Such as uplink HTTP payload compression (LTE/HSPA+)1

Future: more efficient
compression
30-40% improved uplink throughput
~70% reduction in signaling2

13GPP

R12 proposal: Add payload (e.g. HTTP GET & POST packets) compression to the PDCP layer, header (RoHC/IPHC) compression already resides in PDCP. Uplink compression is suitable since highly compressible
HTTP packets are ~70% of uplink smartphone data volume (based on Qualcomm logs). 2Reduction in Radio Resource Control (RRC) transitions, which drives network signaling, frees up resources for more data capacity

8
Combining device and content delivery side optimizations
To reduce network data traffic and speed up web page download
Examples of optimizations1
Device Client

SHUTR - reduced HTTP uplink traffic & improved
browsing experience
DNS redirection
Optimal TCP configuration between client and server

Web tech
optimizations for
Snapdragon-based
devices

Content partners
on internet

1Press

World’s largest content
delivery network (CDN)

Release: http://www.qualcomm.com/media/releases/2012/06/27/qualcomm-and-akamai-collaborate-optimize-mobile-page-loads-and-improve-mob9
Mobile adaptive video streaming—DASH
Enhances mobile user experience—less stalls, higher quality, lower latency

High

Video encoded into
streams of
different quality

Med

Low

Time

Open standard published
—commercial in 2012

Global industry support
by 50+ companies

Device dynamically selects optimal
stream, adaptive to changing
network conditions

Uses existing web delivery
infrastructure
10
2) More efficient data pipe —
key examples for 1000x
1X/DO advanced
Wi-Fi 802.11 ac

Bring LTE benefits to
unlicensed spectrum

LTE Broadcast
LTE advanced

Better delivery channel:
LTE broadcast

Bring LTE to unlicensed
HSPA+ Evolution

Smartphone signaling:
HSPA+ FE-FACH

LTE direct
11
Extending the benefits of LTE Advanced to unlicensed spectrum
5 GHz
LTE in
Unlicensed
spectrum

700 MHz to 3.8 GHz

LTE in
F1
Licensed
spectrum

Enhanced user experience

Better performance
Longer range and increased capacity

Carrier
aggregation

Thanks to LTE Advanced anchor in
licensed spectrum with robust mobility

Unified LTE Network

Coexists with Wi-Fi

Common LTE network with common
authentication, security and management.

Features to protect Wi-Fi neighbors

12
Leverages existing LTE standards, ecosystem and scale
LTE transmitted according to unlicensed spectrum regulations, such as power levels
Large scale, global

1 LTE deployments

200+ network launches
in 80+ countries1

in unlicensed spectrum
2 LTEUSA, Korea and China
for
LTE Advanced 3GPP R10
Targets 5 GHz unlicensed bands

3 LTE in unlicensed
spectrum everywhere
Regulatory ‘Listen Before Talk’ features
require standards modifications
Candidate technology for 3GPP R13

R10
Common core network
with common mobility,
security, authentication etc.

1Per

GSA as of as of 3Q 2013

R13

Unified network for
licensed and unlicensed spectrum
13
A leader in all solutions to best leverage unlicensed spectrum
Committed to end-to-end Wi-Fi, carrier Wi-Fi, bringing LTE Advanced to unlicensed spectrum

Common LTE Advanced for
licensed and unlicensed spectrum

Licensed Spectrum
Cleared spectrum for 3G/4G,
ASA for 3G/4G

Mobile operator managed service that aggregates
licensed and unlicensed spectrum1

Exclusive use

Mobile broadband

3G/4G for licensed and carrier Wi-Fi
for unlicensed spectrum
Mobile operator managed service with tighter Wi-Fi
integration for better offload and enhanced services

Unlicensed Spectrum

Wi-Fi hotspots in unlicensed spectrum

Multiple technologies (Wi-Fi,
LTE in unlicensed)

Shared use

1With

Wi-Fi for backward compatibility

Local area access for private/residential, enterprise users.

Local area access
14
LTE broadcast
Addressing many users means huge gains.
But what about just a few users?
15
LTE broadcast
flexible and
better use of spectrum

5
users per site
consume same content

7x
throughput gain

Source: Qualcomm Research

16
LTE broadcast
flexible and
better use of spectrum

2
users per site
consume same content

3x
throughput gain

Source: Qualcomm Research

17
LTE broadcast
flexible and
better use of spectrum

1
users per site
consume same content

1.7x
throughput gain

Source: Qualcomm Research

18
!

!

!

!

!
Dynamically move
users to
LTE broadcast

!

Smarter pipe:
detect content, on the fly,
that should use broadcast

Source: Qualcomm Research

19
Ever increasing smartphone application traffic
Excessive signaling due to frequent small data bursts in the background1

1) Design efficient applications/compress
News push
Location updates
Instant messaging
Social networking

2) Smart pipe—gate background requests

3) Higher ‘signaling’ pipe capacity

1Applications push

notifications, updates, messages to users, even when application is not active, could be multiple
times per hour. This causes excessive network signaling due to setting up and tearing down the data channel for small,
short, but frequent data bursts.

20
HSPA+ example: 10x improved application ‘signaling’ pipe
Commercial
HSPA+

HSPA+
advanced

R7/R8 CELL-FACH1

R11 FE-FACH3

Up to 90% reduced
signaling load
over HSPA

Another
capacity over HSPA+

Small data bursts
Extended
battery life

Further extended
battery life

over HSPA2

Non full-buffer applications
1R7/R8

allows small amounts of data to be efficiently transported in CELL-FACH state: up to 90% reduction in network signaling load due for social media example. 2Cell-DCH w/ R7 CPC allows non full buffer apps to use connected mode, DCH,
more efficiently (DTX/DRX). 3A main enhancements is downlink triggered feedback (CQI) and acknowledgements on the FACH reverse link, which makes FACH efficient like a regular HSPA link, see simulation assumptions in R1-112679

21
3) Smart pipe
3G/4G/Wi-Fi selection

Quality of service

Smart pipe

LTE broadcast

Intelligently access
3G/4G/Wi-Fi

Smartphone signaling
Device to device

22
We need both device and standards optimizations
To intelligently access 3G/4G/Wi-Fi
Qualcomm unique device
optimizations
Select Wi-Fi based on multiple inputs
(policy, device, traffic type)
Real-time Wi-Fi quality estimation
Background traffic aggregation
Opportunity for context awareness,
e.g. location

Qualcomm unique enhancements

Device
intelligence
to select
3g/4g/Wi-Fi

3g/4g/Wi-Fi selection using both
network and device information
Even better combining Qualcomm’s
device CnE and small cell connection
management

Standards based enhancements1

Connectivity
engine CnE

Qualcomm’s small cell
connection management

Macro

Small cell

Seamless Wi-Fi discovery/access
Authentication and security
Operator control/policies
Seamless and selective mobility
Tighter 3G/4G and Wi-Fi interworking

1Seamless

Wi-Fi access with Passpoint/Hotspot 2.0 for automatic discovery and connectivity. Wi-Fi Authentication based on 3G/4G EAP-SIM/AKA. Operator policies based on 3GGG ANDSF and OMA-DM (3GPP R8). Seamless
mobility using GTP in core network (EPC), and refined ANDSF (3GPP R9/10/11) for selective traffic/flow mobility. Further 3G/4G and Wi-Fi interworking targeted 3GPP R12, such as managing Wi-Fi access through 3G/4G

23
Smart 3G/4G/Wi-Fi selection—carrier Wi-Fi example
3G/4G/Wi-Fi
selection

Discovery

LTE Broadcast

Making
Wi-Fi
smarter

Authentication

Operator policy
Core network
(EPC)
connectivity

+

Device
intelligence to
select
3g/4g/Wi-Fi

Quality of service
Smartphone Signaling

=

Smart,
opportunistic
Wi-Fi offload

Device to Device

Maximize access for higher value core services—offload lower-value traffic1
1Such

as OTT= Over The Top Services or some BE=Best Effort traffic.

24
Smart LTE broadcast—capacity & revenue opportunity
3G/4G/Wi-Fi
selection
Flexible and adaptive unicastbroadcast switching based on
traffic/content patterns

3G/4G/Wi-Fi
selection

LTE Broadcast
Quality of service

Future: detect content, on the
fly, to dynamically move users
to broadcast

Smartphone Signaling
Device to Device

Live events
Live sporting events
Breaking news
Venuecasting

Manage congestion
Breaking news triggered content
Top video clips
Machine-to-machine

Offload data
Application updates
Firmware updates
Live tickers

Distribute emedia
Print media delivery
Targeted advertising
eLearning
25
Smart pipe—QoS and value-based revenue models

Internet

Best
effort

3G/4G/Wi-Fi
selection

LTE Broadcast

Enterprise
SLA

VoLTE,
video telephone,
rich services

QoS to
3rd party

(best effort)

Background services
Sponsored services

Quality of service
Wholesale services
Smartphone Signaling

Operator
QoS
services

Over-the-top services

Device to Device

Tiered services
Native services
(e.g. VoLTE)

26
Smart pipe—aggregate traffic by gating application requests
Reducing network signaling by ~30%1

3G/4G/Wi-Fi
selection

Social app

Synch

Social app

Mail

LTE Broadcast
Quality of service
Smartphone Signaling

e.g. 10 minutes

Fixed gating of background
traffic (shown)

Device to Device

Opportunistic gating of
background traffic

Opportunistic gating of
delay-tolerant traffic

Qualcomm’s background gating solutions is called NSRM (Network Socket Request Manager) and is part of CnE. 1Reduced RRC signaling for a mix of application. The actual saving depends on gating timer, mix of applications and how much push
notifications. In addition to fewer messages, bundling traffic also reduces overhead

27
Device-to-device will enhance proximal communications
Highly efficient, always-on local discovery and connectivity

Unlicensed
Wi-Fi
direct
LTEdirect

Licensed
Faster discovery
Longer range
Lower power

28
Summary: we are working on multiple fronts to squeeze
more capacity and value out of spectrum
Wi-Fi 802.11 ac
LTE in unlicensed spectrum

Smart Pipe
Intelligently access
3G/4G/Wi-Fi

LTE Broadcast
LTE Advanced
HSPA+ Evolution
Device-to-device

More efficient
apps & services

More efficient
data pipe

Compress, cache, adapt, …

Continue to Evolve 3G/4G/Wi-Fi

29
Will there be 1000x demand?
It’s just a matter of time…

30
Driving network evolution
to learn more, go to

More details provided at:

www.qualcomm.com/1000x

1) 1000x: More Spectrum
www.qualcomm.com/spectrum
2) 1000x: More Small Cells
www.qualcomm.com/HetNets
3) 1000x: Higher efficiency
www.qualcomm.com/efficiency

31
Questions? - Connect with Us
www.qualcomm.com/technology
http://www.qualcomm.com/blog/contributors/prakash-sangam
BLOG

@Qualcomm_tech
http://www.youtube.com/playlist?list=PL8AD95E4F585237C1&feature=plcp
http://www.slideshare.net/qualcommwirelessevolution
http://storify.com/qualcomm_tech
32
Thank you
Follow us on:
For more information on Qualcomm, visit us at:
www.qualcomm.com & www.qualcomm.com/blog
© 2013 QUALCOMM Incorporated and/or its subsidiaries. All Rights Reserved.
Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries.
Other products and brand names may be trademarks or registered trademarks of their respective owners.
References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsi diaries or business
units within the Qualcomm corporate structure, as applicable.
Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Te chnologies, Inc., a
wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s enginee ring, research and
development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT.
33

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1000x: Higher Efficiency

  • 1. November 2013 1000x: Higher efficiency 1000x is not just about adding small cells and spectrum resources 1
  • 2. Mobile data traffic growth— industry preparing for 1000x Industry preparing for 1000x data traffic growth* Richer content More devices more video everything connected Bestseller example: 5.93(High Definition) GB Movie ~ 2.49 GB Movie (Standard Definition) 0.0014 GB Homepage 1.8 GB Game for Android 0.14 GB Soundtrack ~ 7 Billion 25 Billion Interconnected device forecast in 20202 Cumulative smartphone forecast between 2013-20171 0.00091 GB Book *1000x would be e.g. reached if mobile data traffic doubled ten times, but Qualcomm does not make predictions when 1000x will happen, Qualcomm and its subsidiaries work on the solutions to enable 1000x 2
  • 3. Clear trends: accelerated smartphone growth and more video Smartphone growth ~7 billion More mobile video > 10 exabytes ~10% ~1.7 billion ~20% cumulative forecast between 2013–2017 1 2017 Drives more traffic per device Need to address ‘chatty’ application signaling challenges Gartner, March ’13; 2Source Cisco VNI Mobile 2012 Mobile web/data Mobile video ~0.6 exabytes Smartphone shipments (units)1 1Source: (M2M, Gaming, Fileshare) ~70% ~675 million 2012 Other 2011 2016 Annual monthly data and distribution of traffic2 Drives overall traffic Need video optimizations, efficient delivery channels, broadcast. 3
  • 4. 1000x is not just about adding resources With higher efficiency techniques The whole is greater than the sum of the parts 4
  • 5. Squeeze more out of small cells—interference management Interference coordination Advanced receivers Self organizing networks Tighter 3G/4G/Wi-Fi interworking Opportunistic small cells Multiflow across small cells And more.. Range Expansion Even better with next generation techniques ~3X ~2x additional gain with range expansion ~1.6X Macro + 4x 4 small cells added Median gain versus macro only baseline HSPA+ example, similar gain for LTE Advanced 5
  • 6. Squeeze more capacity and value out of spectrum Wi-Fi 802.11 ac LTE in unlicensed spectrum Smart Pipe Intelligently access 3G/4G/Wi-Fi LTE Broadcast LTE Advanced HSPA+ Evolution Device-to-device More efficient apps & services More efficient data pipe Compress, cache, adapt, … Evolve 3G/4G/Wi-Fi 6
  • 7. 1) More efficient apps and services 7
  • 8. Optimizations on multiple levels Dash adapts video to mobile HEVC/H.265 video uses ~40% less than today’s H.264 Improved video/audio codecs Higher level optimization/compression Possible today Uplink compression (SHUTR by Qualcomm) System optimizations High level OS Lower level optimizations Such as uplink HTTP payload compression (LTE/HSPA+)1 Future: more efficient compression 30-40% improved uplink throughput ~70% reduction in signaling2 13GPP R12 proposal: Add payload (e.g. HTTP GET & POST packets) compression to the PDCP layer, header (RoHC/IPHC) compression already resides in PDCP. Uplink compression is suitable since highly compressible HTTP packets are ~70% of uplink smartphone data volume (based on Qualcomm logs). 2Reduction in Radio Resource Control (RRC) transitions, which drives network signaling, frees up resources for more data capacity 8
  • 9. Combining device and content delivery side optimizations To reduce network data traffic and speed up web page download Examples of optimizations1 Device Client SHUTR - reduced HTTP uplink traffic & improved browsing experience DNS redirection Optimal TCP configuration between client and server Web tech optimizations for Snapdragon-based devices Content partners on internet 1Press World’s largest content delivery network (CDN) Release: http://www.qualcomm.com/media/releases/2012/06/27/qualcomm-and-akamai-collaborate-optimize-mobile-page-loads-and-improve-mob9
  • 10. Mobile adaptive video streaming—DASH Enhances mobile user experience—less stalls, higher quality, lower latency High Video encoded into streams of different quality Med Low Time Open standard published —commercial in 2012 Global industry support by 50+ companies Device dynamically selects optimal stream, adaptive to changing network conditions Uses existing web delivery infrastructure 10
  • 11. 2) More efficient data pipe — key examples for 1000x 1X/DO advanced Wi-Fi 802.11 ac Bring LTE benefits to unlicensed spectrum LTE Broadcast LTE advanced Better delivery channel: LTE broadcast Bring LTE to unlicensed HSPA+ Evolution Smartphone signaling: HSPA+ FE-FACH LTE direct 11
  • 12. Extending the benefits of LTE Advanced to unlicensed spectrum 5 GHz LTE in Unlicensed spectrum 700 MHz to 3.8 GHz LTE in F1 Licensed spectrum Enhanced user experience Better performance Longer range and increased capacity Carrier aggregation Thanks to LTE Advanced anchor in licensed spectrum with robust mobility Unified LTE Network Coexists with Wi-Fi Common LTE network with common authentication, security and management. Features to protect Wi-Fi neighbors 12
  • 13. Leverages existing LTE standards, ecosystem and scale LTE transmitted according to unlicensed spectrum regulations, such as power levels Large scale, global 1 LTE deployments 200+ network launches in 80+ countries1 in unlicensed spectrum 2 LTEUSA, Korea and China for LTE Advanced 3GPP R10 Targets 5 GHz unlicensed bands 3 LTE in unlicensed spectrum everywhere Regulatory ‘Listen Before Talk’ features require standards modifications Candidate technology for 3GPP R13 R10 Common core network with common mobility, security, authentication etc. 1Per GSA as of as of 3Q 2013 R13 Unified network for licensed and unlicensed spectrum 13
  • 14. A leader in all solutions to best leverage unlicensed spectrum Committed to end-to-end Wi-Fi, carrier Wi-Fi, bringing LTE Advanced to unlicensed spectrum Common LTE Advanced for licensed and unlicensed spectrum Licensed Spectrum Cleared spectrum for 3G/4G, ASA for 3G/4G Mobile operator managed service that aggregates licensed and unlicensed spectrum1 Exclusive use Mobile broadband 3G/4G for licensed and carrier Wi-Fi for unlicensed spectrum Mobile operator managed service with tighter Wi-Fi integration for better offload and enhanced services Unlicensed Spectrum Wi-Fi hotspots in unlicensed spectrum Multiple technologies (Wi-Fi, LTE in unlicensed) Shared use 1With Wi-Fi for backward compatibility Local area access for private/residential, enterprise users. Local area access 14
  • 15. LTE broadcast Addressing many users means huge gains. But what about just a few users? 15
  • 16. LTE broadcast flexible and better use of spectrum 5 users per site consume same content 7x throughput gain Source: Qualcomm Research 16
  • 17. LTE broadcast flexible and better use of spectrum 2 users per site consume same content 3x throughput gain Source: Qualcomm Research 17
  • 18. LTE broadcast flexible and better use of spectrum 1 users per site consume same content 1.7x throughput gain Source: Qualcomm Research 18
  • 19. ! ! ! ! ! Dynamically move users to LTE broadcast ! Smarter pipe: detect content, on the fly, that should use broadcast Source: Qualcomm Research 19
  • 20. Ever increasing smartphone application traffic Excessive signaling due to frequent small data bursts in the background1 1) Design efficient applications/compress News push Location updates Instant messaging Social networking 2) Smart pipe—gate background requests 3) Higher ‘signaling’ pipe capacity 1Applications push notifications, updates, messages to users, even when application is not active, could be multiple times per hour. This causes excessive network signaling due to setting up and tearing down the data channel for small, short, but frequent data bursts. 20
  • 21. HSPA+ example: 10x improved application ‘signaling’ pipe Commercial HSPA+ HSPA+ advanced R7/R8 CELL-FACH1 R11 FE-FACH3 Up to 90% reduced signaling load over HSPA Another capacity over HSPA+ Small data bursts Extended battery life Further extended battery life over HSPA2 Non full-buffer applications 1R7/R8 allows small amounts of data to be efficiently transported in CELL-FACH state: up to 90% reduction in network signaling load due for social media example. 2Cell-DCH w/ R7 CPC allows non full buffer apps to use connected mode, DCH, more efficiently (DTX/DRX). 3A main enhancements is downlink triggered feedback (CQI) and acknowledgements on the FACH reverse link, which makes FACH efficient like a regular HSPA link, see simulation assumptions in R1-112679 21
  • 22. 3) Smart pipe 3G/4G/Wi-Fi selection Quality of service Smart pipe LTE broadcast Intelligently access 3G/4G/Wi-Fi Smartphone signaling Device to device 22
  • 23. We need both device and standards optimizations To intelligently access 3G/4G/Wi-Fi Qualcomm unique device optimizations Select Wi-Fi based on multiple inputs (policy, device, traffic type) Real-time Wi-Fi quality estimation Background traffic aggregation Opportunity for context awareness, e.g. location Qualcomm unique enhancements Device intelligence to select 3g/4g/Wi-Fi 3g/4g/Wi-Fi selection using both network and device information Even better combining Qualcomm’s device CnE and small cell connection management Standards based enhancements1 Connectivity engine CnE Qualcomm’s small cell connection management Macro Small cell Seamless Wi-Fi discovery/access Authentication and security Operator control/policies Seamless and selective mobility Tighter 3G/4G and Wi-Fi interworking 1Seamless Wi-Fi access with Passpoint/Hotspot 2.0 for automatic discovery and connectivity. Wi-Fi Authentication based on 3G/4G EAP-SIM/AKA. Operator policies based on 3GGG ANDSF and OMA-DM (3GPP R8). Seamless mobility using GTP in core network (EPC), and refined ANDSF (3GPP R9/10/11) for selective traffic/flow mobility. Further 3G/4G and Wi-Fi interworking targeted 3GPP R12, such as managing Wi-Fi access through 3G/4G 23
  • 24. Smart 3G/4G/Wi-Fi selection—carrier Wi-Fi example 3G/4G/Wi-Fi selection Discovery LTE Broadcast Making Wi-Fi smarter Authentication Operator policy Core network (EPC) connectivity + Device intelligence to select 3g/4g/Wi-Fi Quality of service Smartphone Signaling = Smart, opportunistic Wi-Fi offload Device to Device Maximize access for higher value core services—offload lower-value traffic1 1Such as OTT= Over The Top Services or some BE=Best Effort traffic. 24
  • 25. Smart LTE broadcast—capacity & revenue opportunity 3G/4G/Wi-Fi selection Flexible and adaptive unicastbroadcast switching based on traffic/content patterns 3G/4G/Wi-Fi selection LTE Broadcast Quality of service Future: detect content, on the fly, to dynamically move users to broadcast Smartphone Signaling Device to Device Live events Live sporting events Breaking news Venuecasting Manage congestion Breaking news triggered content Top video clips Machine-to-machine Offload data Application updates Firmware updates Live tickers Distribute emedia Print media delivery Targeted advertising eLearning 25
  • 26. Smart pipe—QoS and value-based revenue models Internet Best effort 3G/4G/Wi-Fi selection LTE Broadcast Enterprise SLA VoLTE, video telephone, rich services QoS to 3rd party (best effort) Background services Sponsored services Quality of service Wholesale services Smartphone Signaling Operator QoS services Over-the-top services Device to Device Tiered services Native services (e.g. VoLTE) 26
  • 27. Smart pipe—aggregate traffic by gating application requests Reducing network signaling by ~30%1 3G/4G/Wi-Fi selection Social app Synch Social app Mail LTE Broadcast Quality of service Smartphone Signaling e.g. 10 minutes Fixed gating of background traffic (shown) Device to Device Opportunistic gating of background traffic Opportunistic gating of delay-tolerant traffic Qualcomm’s background gating solutions is called NSRM (Network Socket Request Manager) and is part of CnE. 1Reduced RRC signaling for a mix of application. The actual saving depends on gating timer, mix of applications and how much push notifications. In addition to fewer messages, bundling traffic also reduces overhead 27
  • 28. Device-to-device will enhance proximal communications Highly efficient, always-on local discovery and connectivity Unlicensed Wi-Fi direct LTEdirect Licensed Faster discovery Longer range Lower power 28
  • 29. Summary: we are working on multiple fronts to squeeze more capacity and value out of spectrum Wi-Fi 802.11 ac LTE in unlicensed spectrum Smart Pipe Intelligently access 3G/4G/Wi-Fi LTE Broadcast LTE Advanced HSPA+ Evolution Device-to-device More efficient apps & services More efficient data pipe Compress, cache, adapt, … Continue to Evolve 3G/4G/Wi-Fi 29
  • 30. Will there be 1000x demand? It’s just a matter of time… 30
  • 31. Driving network evolution to learn more, go to More details provided at: www.qualcomm.com/1000x 1) 1000x: More Spectrum www.qualcomm.com/spectrum 2) 1000x: More Small Cells www.qualcomm.com/HetNets 3) 1000x: Higher efficiency www.qualcomm.com/efficiency 31
  • 32. Questions? - Connect with Us www.qualcomm.com/technology http://www.qualcomm.com/blog/contributors/prakash-sangam BLOG @Qualcomm_tech http://www.youtube.com/playlist?list=PL8AD95E4F585237C1&feature=plcp http://www.slideshare.net/qualcommwirelessevolution http://storify.com/qualcomm_tech 32
  • 33. Thank you Follow us on: For more information on Qualcomm, visit us at: www.qualcomm.com & www.qualcomm.com/blog © 2013 QUALCOMM Incorporated and/or its subsidiaries. All Rights Reserved. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. Other products and brand names may be trademarks or registered trademarks of their respective owners. References in this presentation to “Qualcomm” may mean Qualcomm Incorporated, Qualcomm Technologies, Inc., and/or other subsi diaries or business units within the Qualcomm corporate structure, as applicable. Qualcomm Incorporated includes Qualcomm’s licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Te chnologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm’s enginee ring, research and development functions, and substantially all of its product and services businesses, including its semiconductor business, QCT. 33