Why Blogging Is Great for Your Business

Blogging for the $ake of
Your Business
Dmitriy Nesterov,
Marketing Officer, SEO,
Copywriter, Editor in Chief
©2013. QuartSoft Corp. www.quartsoft.com

Some Statistics on Blogging
• 2/3 of marketers say blogs are “important” or “critical” to
their businesses;
• Companies that blog have 55% more website visitors;
• B2C companies that blog generate 88% more leads per
month;
• B2B companies that blog generate 67% more leads per
month;
• 75% of Internet users read blogs;
• 81% of U.S. online consumers trust information and advice
from blogs.
2www.quartsoft.com©2013. QuartSoft Corp.

Benefits of Business Blogging
• Blogs generate fresh content on your site;
• Google and other search engines love fresh content and
they’ll send visitors to your site;
• Blogs help businesses prove their reliability and expertize;
• Blogs help businesses reach out to their target audiences;
• Blogging can make your company popular and help you build
a community around your business.

Stage 1
Starting a Blog

Stage 1 Challenges
• Choosing a platform for your business blogging;
• Creating a design for the blog to match your
corporate look and feel;
• Hosting your blog;
• Integrating the blog into your existing website (if
any).

Blogging Platforms
6www.quartsoft.com
Wordpress is today’s #1 popular blogging platform
©2013. QuartSoft Corp.

Why Wordpress Is the Most Popular Choice
• It’s free;
• It’s designer and developer-friendly (open-source platform);
• Search engines love WordPress;
• It’s easy to administrate;
• It’s customizable for different needs;
• It has tons of free and paid themes;
• It’s a proven success of many power bloggers.
7©2013. QuartSoft Corp. www.quartsoft.com

Have your blog designed with your business in mind

Stage 2
Picking a Topic

Stage 2 Challenges
• Giving readers something they don’t already
have (i.e. adding value to blog posts);
• Creating useful and likable content.

Things You Can Blog about
• News in your industry;
• Tips, reviews, recommendations and tutorials;
• Case studies and success stories;
• Inspirational content;
• Promoting your audience’s lifestyle and philosophy;
• Interviews with experts in your industry;
• Giving a fun and unusual twist to mundane products

News in Your Industry

Tips, Reviews, Recommendations and
Tutorials

Case Studies and Success Stories

Inspirational Content

Promoting your Audience’s Lifestyle
and Philosophy

Interviews with Experts in Your Industry

Fun and Unusual Twist to
Mundane Products

Stage 2 Tips
• Use your blog to talk to your customers;
• Treat your blog as an integral part of your business;
• Write about what is interesting to your target audience;
• Anything that gives your audience real value is relevant;
• Learn from other successful bloggers and blogging gurus;
• Talk to your community like a friend in a less formal way and not like a
salesman or a businessman;
• It’s very important that your blog is not always about you, your company
or your team. It’s OK to write ego-centric posts about your business but
only sometimes and probably not even until your blog is popular and has
a community around it;
• Do not be over promotional and do not blatantly advertise before earning
people’s trust.

Stage 3
Creating Useful Content

Stage 3 Challenges
• Finding time for blogging;
• Finding someone to contribute to your blogging
efforts;
• Writing compelling and eye-catching blog posts;
• Writing with passion and creativity;
• Posting regularly;
• Not getting bored.

Encourage Someone from Your Team to
Contribute to Your Company’s Blog

Encourage Your Customers to Write for Your
Blog

Invite Guest Writers

Our Guest Blogging Experience
Before and after starting to accept guest articles for QuartSoft’s blog
179% increase in organic traffic in 4 months

Hire a Blog Writer

Where to Find Freelance Writers for
Your Blog

Even CEOs Blog and so Can You as
Well

Stage 3 Tips
• Recommended length of a blog post is 500 – 1000
words;
• Write compelling headers and subheaders ;
• Make your blog post scannable by using subheaders,
list bullets, spaces between paragraphs;
• Readers love visuals like images, infographics, videos;
• Start with 2-3 posts a week… or at least 2 per month;
• Be passionate and do not expect fast results.

Stage 4
Promoting Your Content

The goal is to build a
community around your blog

Each Subscriber Is a Sales Prospect

Newsletter Example

Make it possible for visitors to
subscribe

Make Visitors Want to
Subscribe and Follow

Ideas for Engaging Content
• Add visuals (images, infographics, videos,
charts, presentations etc.);
• Make it funny or amusing;
• Use your creativity;
• Make it unique and exclusive;
• Make it really informative;
• Connect emotionally.

Spread the Word

Social Sharing Buttons Are
Must Haves

Keep Them Longer on
Your Blog
41
Widgets can display related and most popular posts as well as the latest comments
©2013. QuartSoft Corp. www.quartsoft.com

Grab Attention with Headlines
• How to……
• 7 Proven Tactics to…
• The 7 Easiest Ways to ….
• How You Can…
• 6 Core Reasons Why…
• Ultimate Guide for…
• Do You Know How to… ?
• The Only 2 Ways to…
• Should You … or…?

Start Showing It to
Your Audience

Share Blog Posts on Your
Facebook Business Page

Find Your Communities on
Google+

Optimize Copy for Search Engines

Stage 4 Tips
• Write guest articles with for other people’s blogs with links to your
site or blog;
• Offer free extra content like eBook, relevant reports, online
educational course, podcasts etc.;
• Make friends with other bloggers in relevant but non-competing
businesses;
• Ask your friends and partners to link to your blog from their
websites;
• Hire a reputable SEO to help you with promoting your blog online;
• Repackage content for new platforms (Pinterest, Slideshare,
Youtube).

What to Expect from Business
Blogging

• Time-consuming and challenging work;
• Many will not make it to enjoy the long lasting
success;
• But those who are patient and passionate
about their blog will thrive.

Businesses that blog grow faster

Questions? Thanks!
Dmitriy Nesterov,
Marketing Officer, SEO,
Copywriter, Editor in Chief
dn@quartsoft.com
quartsoft.com

Why Blogging Is Great for Your Business

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