Qubit CMO Ian McCaig discussed with industry experts strategies for tackling stiff competition from commerce giants on the road to delivering contextual web personalisation. Speakers included Naoshi Yamauchi of Brooks Bell, Ramy Badie of TeeTurtle, Geoffrey Forman of Edmund Optics, and Tanuj Parikh of Estimote.

1. Estimote
Connecting the digital & physical
Qubit Bright Sparks | October 28, 2014
@tanujparikh

2. Smartphones are amazing…

4. But…they’re not actually that smart

6. Why hasn’t this been solved yet?
Previous efforts were limited by the technology –
cost, device penetration, range, privacy, etc.

8. It should
just work –
automagically

10. Beacons are the winning technology
Smart hardware and software make all the difference
Small & inexpensive
Multi-year lifespan on a single battery; no plug required
Compatible with 500+ million iPhones & every new Android
Zero consumer friction (app doesn’t have to be running)
Consumer opt-in eliminates privacy concerns

11. Beacon tech crash course

12. iBeacon, your beacon, who’s a beacon?

13. A computerized lighthouse
Technically it’s a tiny
computer powered by a
32-bit low power ARM
processor, flash memory
full of a lightweight beacon
operating system
controlling the Bluetooth
Smart connectivity module

14. Intelligence in the cloud

15. What have people built with beacons?

16. Inhofer is building the showroom
of the future

17. Toronto’s largest shopping mall is
transforming the retail experience

18. Downtown is making local commerce
completely frictionless

19. Cover is “Uber-izing” restaurants

20. The retail opportunity
Lead with consumer value, not analytics

21. Thank you
Tanuj Parikh
tanuj@estimote.com
@tanujparikh