SlideShare une entreprise Scribd logo

Qubit Bright Sparks NYC 2014 - TeeTurtle

•
•
Qubit
Qubit

Qubit CMO Ian McCaig discussed with industry experts strategies for tackling stiff competition from commerce giants on the road to delivering contextual web personalisation. Speakers included Naoshi Yamauchi of Brooks Bell, Ramy Badie of TeeTurtle, Geoffrey Forman of Edmund Optics, and Tanuj Parikh of Estimote.

Marketing
1  sur  34
Télécharger pour lire hors ligne
Making it Personal: Finding an Edge in a World of E-Commerce Giants Ramy Badie CEO
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Avg. Email Open Rate 28.3% FB Audience 456k (+160% from 2013) Est. 2014 Revenue $6.3m (+75% from 2013) Rev. from Repeat Customers ~60%
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Maximize the value of your technology partners Personalization Custom Product Recs A/B Testing E-mail Capture Exit Feedback Retention Marketing Customer Insights Segmentation Product Dev Insights “Hot Combos”
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers The Benefits: 1. Increased retention rates 2. Increased purchase frequency 3. Identify issues early
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery)
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery) The Benefits: 1. Increase reach 2. Increase conversion rate 3. Set yourself up as a friend rather than a company
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Build a Reputation of Honesty
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Build a Reputation of Honesty
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Build a Reputation of Honesty The Benefits: 1. Improve perception of authenticity 2. Reduce the risk of future backlash 3. Customers view this as “refreshing”
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior Frequency Latency Size of Purchase Product Types Coupon Usage
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior The Benefits: 1. Give a well-timed “nudge” at the right point in the purchase cycle 2. Target coupons and sales only to customers who need them 3. Improve e-mail open rates
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments 1. Identify a target with each post, and vary targets systematically
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments 1. Identify a target with each post, and vary targets systematically 2. Ask questions, and use the answers to gain insights into your most engaged customers.
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments 1. Identify a target with each post, and vary targets systematically 2. Ask questions, and use the answers to gain insights into your most engaged customers. 3. Use purchases to create lookalike audiences cross-targeted by specific interest
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments The Benefits: 1. Prevent FB from filtering out non-engaged fans 2. Get insights from your most engaged customers to cultivate a lookalike community 3. Effectively target audiences for new product releases
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Key Takeaways 1. Engage Proactively: the customers who respond will be a strong core that drive your engagement and will be lifelong customers
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Key Takeaways 2. Wow someone every day, publicly. A high-visibility funny message or customer service response can go a long way in building brand reputation
1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Key Takeaways 3. In a world of automation, customers appreciate a little human touch. Showing authenticity in brand voice backed by actions is the easiest way to maintain high retention rates and build a fanatical customer base
Ramy Badie ramy@teeturtle.com

Recommandé

How to Select the right PR Measurement Tool
How to Select the right PR Measurement Tool How to Select the right PR Measurement Tool
How to Select the right PR Measurement Tool
Paine Publishing
 
20 Steps to Content Marketing Success
20 Steps to Content Marketing Success20 Steps to Content Marketing Success
20 Steps to Content Marketing Success
Joe Pulizzi
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
 
2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report
Liberty Digital Marketing
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
Tharushika Ruwangi
 
Content Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling Survey
Content Marketing Institute
 
Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015
Anne Craft
 
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
 

Recommandé

How to Select the right PR Measurement Tool
How to Select the right PR Measurement Tool How to Select the right PR Measurement Tool
How to Select the right PR Measurement Tool
Paine Publishing
 
20 Steps to Content Marketing Success
20 Steps to Content Marketing Success20 Steps to Content Marketing Success
20 Steps to Content Marketing Success
Joe Pulizzi
 
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
 
2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report2015 Control System Integrators Digital Marketing Benchmark Report
2015 Control System Integrators Digital Marketing Benchmark Report
Liberty Digital Marketing
 
Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness; Effectiveness of using Facebook on increasing the brand awareness;
Effectiveness of using Facebook on increasing the brand awareness;
Tharushika Ruwangi
 
Content Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling SurveyContent Marketing Video & Visual Storytelling Survey
Content Marketing Video & Visual Storytelling Survey
Content Marketing Institute
 
Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015Navigating the socialmediasphere 2015
Navigating the socialmediasphere 2015
Anne Craft
 
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
11th Annual B2C Content Marketing Benchmarks, Budgets, and Trends: Insights f...
Content Marketing Institute
 
PRSA Icon 2017 Stella Bayles
PRSA Icon 2017 Stella BaylesPRSA Icon 2017 Stella Bayles
PRSA Icon 2017 Stella Bayles
Stella Bayles
 
Winning at Social Media in the Education Space
Winning at Social Media in the Education SpaceWinning at Social Media in the Education Space
Winning at Social Media in the Education Space
MDR
 
Four things that B2B brands can learn from B2C
Four things that B2B brands can learn from B2CFour things that B2B brands can learn from B2C
Four things that B2B brands can learn from B2C
Selesti
 
2015 B2B Tech Content Marketing Benchmarks
2015 B2B Tech Content Marketing Benchmarks 2015 B2B Tech Content Marketing Benchmarks
2015 B2B Tech Content Marketing Benchmarks
Knowledge Hub from IDG
 
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North AmericaB2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
Content Marketing Institute
 
Making the Most of your Multi-Channel Marketing
Making the Most of your Multi-Channel MarketingMaking the Most of your Multi-Channel Marketing
Making the Most of your Multi-Channel Marketing
MDR
 
B2B Content Marketing Research: Focus on Documenting Your Strategy
B2B Content Marketing Research: Focus on Documenting Your Strategy B2B Content Marketing Research: Focus on Documenting Your Strategy
B2B Content Marketing Research: Focus on Documenting Your Strategy
Madalina Balaban
 
Roi socialmedia
Roi socialmediaRoi socialmedia
Roi socialmedia
Rucha Nimje
 
The Best of the Best: Media and Publishing Newsletter Edition
The Best of the Best: Media and Publishing Newsletter EditionThe Best of the Best: Media and Publishing Newsletter Edition
The Best of the Best: Media and Publishing Newsletter Edition
Sailthru
 
Future of Voice in eCommerce - Voice shopping at S Group - Speechly
Future of Voice in eCommerce - Voice shopping at S Group - SpeechlyFuture of Voice in eCommerce - Voice shopping at S Group - Speechly
Future of Voice in eCommerce - Voice shopping at S Group - Speechly
Speechly
 
Content marketing tactics effectiveness vs. difficulty
Content marketing tactics effectiveness vs. difficultyContent marketing tactics effectiveness vs. difficulty
Content marketing tactics effectiveness vs. difficulty
Dominik Suter
 
How to build your content strategy - 2021 update
How to build your content strategy - 2021 updateHow to build your content strategy - 2021 update
How to build your content strategy - 2021 update
James Martin
 
How Digital Marketing Can Grow a Healthcare Practice
How Digital Marketing Can Grow a Healthcare PracticeHow Digital Marketing Can Grow a Healthcare Practice
How Digital Marketing Can Grow a Healthcare Practice
Brenda Bryan
 
Member report: NEWBASE - Marketing Priorities 2017
Member report: NEWBASE - Marketing Priorities 2017Member report: NEWBASE - Marketing Priorities 2017
Member report: NEWBASE - Marketing Priorities 2017
IAB Europe
 
Scaling and embedding social
Scaling and embedding socialScaling and embedding social
Scaling and embedding social
Therese Lockemy
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing Report
Holger Schulze
 
Multi-Channel Marketing
Multi-Channel MarketingMulti-Channel Marketing
Multi-Channel Marketing
msldirect
 
Sentiment analysis taxonomy_apr-12-2011
Sentiment analysis taxonomy_apr-12-2011Sentiment analysis taxonomy_apr-12-2011
Sentiment analysis taxonomy_apr-12-2011
Earley Information Science
 
Lifecycle Marketing_Stacy Lin (Final)
Lifecycle Marketing_Stacy Lin (Final)Lifecycle Marketing_Stacy Lin (Final)
Lifecycle Marketing_Stacy Lin (Final)
Stacy
 
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
SMASH Summit
 
ANA: Best practices in working with startups
ANA: Best practices in working with startupsANA: Best practices in working with startups
ANA: Best practices in working with startups
Aliza Carpio
 
Charm Bianchini - A Three Step Process to Better Customer Engagement
Charm Bianchini - A Three Step Process to Better Customer Engagement Charm Bianchini - A Three Step Process to Better Customer Engagement
Charm Bianchini - A Three Step Process to Better Customer Engagement
Autumn Quarantotto
 

Contenu connexe

Tendances

Four things that B2B brands can learn from B2C
Four things that B2B brands can learn from B2CFour things that B2B brands can learn from B2C
Four things that B2B brands can learn from B2C
Selesti
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing Report
Holger Schulze
 
Lifecycle Marketing_Stacy Lin (Final)
Lifecycle Marketing_Stacy Lin (Final)Lifecycle Marketing_Stacy Lin (Final)
Lifecycle Marketing_Stacy Lin (Final)
Stacy
 

Tendances (20)

PRSA Icon 2017 Stella Bayles
PRSA Icon 2017 Stella BaylesPRSA Icon 2017 Stella Bayles
PRSA Icon 2017 Stella Bayles
 
Winning at Social Media in the Education Space
Winning at Social Media in the Education SpaceWinning at Social Media in the Education Space
Winning at Social Media in the Education Space
 
Four things that B2B brands can learn from B2C
Four things that B2B brands can learn from B2CFour things that B2B brands can learn from B2C
Four things that B2B brands can learn from B2C
 
2015 B2B Tech Content Marketing Benchmarks
2015 B2B Tech Content Marketing Benchmarks 2015 B2B Tech Content Marketing Benchmarks
2015 B2B Tech Content Marketing Benchmarks
 
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North AmericaB2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America
 
Making the Most of your Multi-Channel Marketing
Making the Most of your Multi-Channel MarketingMaking the Most of your Multi-Channel Marketing
Making the Most of your Multi-Channel Marketing
 
B2B Content Marketing Research: Focus on Documenting Your Strategy
B2B Content Marketing Research: Focus on Documenting Your Strategy B2B Content Marketing Research: Focus on Documenting Your Strategy
B2B Content Marketing Research: Focus on Documenting Your Strategy
 
Roi socialmedia
Roi socialmediaRoi socialmedia
Roi socialmedia
 
The Best of the Best: Media and Publishing Newsletter Edition
The Best of the Best: Media and Publishing Newsletter EditionThe Best of the Best: Media and Publishing Newsletter Edition
The Best of the Best: Media and Publishing Newsletter Edition
 
Future of Voice in eCommerce - Voice shopping at S Group - Speechly
Future of Voice in eCommerce - Voice shopping at S Group - SpeechlyFuture of Voice in eCommerce - Voice shopping at S Group - Speechly
Future of Voice in eCommerce - Voice shopping at S Group - Speechly
 
Content marketing tactics effectiveness vs. difficulty
Content marketing tactics effectiveness vs. difficultyContent marketing tactics effectiveness vs. difficulty
Content marketing tactics effectiveness vs. difficulty
 
How to build your content strategy - 2021 update
How to build your content strategy - 2021 updateHow to build your content strategy - 2021 update
How to build your content strategy - 2021 update
 
How Digital Marketing Can Grow a Healthcare Practice
How Digital Marketing Can Grow a Healthcare PracticeHow Digital Marketing Can Grow a Healthcare Practice
How Digital Marketing Can Grow a Healthcare Practice
 
Member report: NEWBASE - Marketing Priorities 2017
Member report: NEWBASE - Marketing Priorities 2017Member report: NEWBASE - Marketing Priorities 2017
Member report: NEWBASE - Marketing Priorities 2017
 
Scaling and embedding social
Scaling and embedding socialScaling and embedding social
Scaling and embedding social
 
B2B Content Marketing Report
B2B Content Marketing ReportB2B Content Marketing Report
B2B Content Marketing Report
 
Multi-Channel Marketing
Multi-Channel MarketingMulti-Channel Marketing
Multi-Channel Marketing
 
Sentiment analysis taxonomy_apr-12-2011
Sentiment analysis taxonomy_apr-12-2011Sentiment analysis taxonomy_apr-12-2011
Sentiment analysis taxonomy_apr-12-2011
 
Lifecycle Marketing_Stacy Lin (Final)
Lifecycle Marketing_Stacy Lin (Final)Lifecycle Marketing_Stacy Lin (Final)
Lifecycle Marketing_Stacy Lin (Final)
 
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
5 Ways to Build a Brand with Social Media (Stew Langille, Mint.com)
 

Similaire à Qubit Bright Sparks NYC 2014 - TeeTurtle

Charm Bianchini - A Three Step Process to Better Customer Engagement
Charm Bianchini - A Three Step Process to Better Customer Engagement Charm Bianchini - A Three Step Process to Better Customer Engagement
Charm Bianchini - A Three Step Process to Better Customer Engagement
Autumn Quarantotto
 
Social Trends and Predictions - 2013
Social Trends and Predictions - 2013Social Trends and Predictions - 2013
Social Trends and Predictions - 2013
Katie Van Domelen
 
Creating the Perfect End to End Customer Journey
Creating the Perfect End to End Customer JourneyCreating the Perfect End to End Customer Journey
Creating the Perfect End to End Customer Journey
Marketo
 
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian TechnologyHow Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
ISA Marketing & Sales Summit
 
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
Inbound marketing 7 earth-shaking reasons webinar (v8.0)Inbound marketing 7 earth-shaking reasons webinar (v8.0)
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
hiddenpeakint
 

Similaire à Qubit Bright Sparks NYC 2014 - TeeTurtle (20)

ANA: Best practices in working with startups
ANA: Best practices in working with startupsANA: Best practices in working with startups
ANA: Best practices in working with startups
 
Charm Bianchini - A Three Step Process to Better Customer Engagement
Charm Bianchini - A Three Step Process to Better Customer Engagement Charm Bianchini - A Three Step Process to Better Customer Engagement
Charm Bianchini - A Three Step Process to Better Customer Engagement
 
Monitoring your brand
Monitoring your brandMonitoring your brand
Monitoring your brand
 
Social Trends and Predictions - 2013
Social Trends and Predictions - 2013Social Trends and Predictions - 2013
Social Trends and Predictions - 2013
 
Digital Outreach Framework
Digital Outreach FrameworkDigital Outreach Framework
Digital Outreach Framework
 
Digital Outreach Framework
Digital Outreach FrameworkDigital Outreach Framework
Digital Outreach Framework
 
Creating the Perfect End to End Customer Journey
Creating the Perfect End to End Customer JourneyCreating the Perfect End to End Customer Journey
Creating the Perfect End to End Customer Journey
 
The future of market research
The future of market researchThe future of market research
The future of market research
 
The Future of Market Research
The Future of Market ResearchThe Future of Market Research
The Future of Market Research
 
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian TechnologyHow Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
How Prepared Are We for Customer 2.0? by Juliann Grant, Telesian Technology
 
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...
Know More, Care More, Do More: How to Listen, Learn, Engage with the Modern B...
 
Social Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands WebinarSocial Media Book Club March: Wikibrands Webinar
Social Media Book Club March: Wikibrands Webinar
 
Building Awesome Internal Products by Shopify Product Leader
Building Awesome Internal Products by Shopify Product LeaderBuilding Awesome Internal Products by Shopify Product Leader
Building Awesome Internal Products by Shopify Product Leader
 
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
Inbound marketing 7 earth-shaking reasons webinar (v8.0)Inbound marketing 7 earth-shaking reasons webinar (v8.0)
Inbound marketing 7 earth-shaking reasons webinar (v8.0)
 
Next Generation Marketing Insights - Our Approach
Next Generation Marketing Insights - Our ApproachNext Generation Marketing Insights - Our Approach
Next Generation Marketing Insights - Our Approach
 
Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...
Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...
Stance-Shift & Semantic Engagement Index (SEI) - Driving Insights Through Di...
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
Social Media Plan
Social Media PlanSocial Media Plan
Social Media Plan
 
Fantastic Metrics (and where to find them)
Fantastic Metrics (and where to find them)Fantastic Metrics (and where to find them)
Fantastic Metrics (and where to find them)
 
'INFOGRAPHIC" Subject Matter Experts
'INFOGRAPHIC" Subject Matter Experts 'INFOGRAPHIC" Subject Matter Experts
'INFOGRAPHIC" Subject Matter Experts
 

Plus de Qubit

Qubit Bright Sparks #2: Fast consumer, faster company
Qubit Bright Sparks #2: Fast consumer, faster companyQubit Bright Sparks #2: Fast consumer, faster company
Qubit Bright Sparks #2: Fast consumer, faster company
Qubit
 
Introduction to tag management webinar
Introduction to tag management webinar Introduction to tag management webinar
Introduction to tag management webinar
Qubit
 
Website personalization: The best way to boost your conversion rates
Website personalization: The best way to boost your conversion ratesWebsite personalization: The best way to boost your conversion rates
Website personalization: The best way to boost your conversion rates
Qubit
 

Plus de Qubit (20)

10 prédictions d'expérience client à ne pas rater en 2016 !
10 prédictions d'expérience client à ne pas rater en 2016 !10 prédictions d'expérience client à ne pas rater en 2016 !
10 prédictions d'expérience client à ne pas rater en 2016 !
 
10 customer experience predictions for 2016
10 customer experience predictions for 201610 customer experience predictions for 2016
10 customer experience predictions for 2016
 
Predictive analytics retention
Predictive analytics retentionPredictive analytics retention
Predictive analytics retention
 
Who, how much, and how often? The difficult questions answered around your A/...
Who, how much, and how often? The difficult questions answered around your A/...Who, how much, and how often? The difficult questions answered around your A/...
Who, how much, and how often? The difficult questions answered around your A/...
 
Ann Summers - In Pursuit of Perfect Personalisation - Festival of Marketing 2...
Ann Summers - In Pursuit of Perfect Personalisation - Festival of Marketing 2...Ann Summers - In Pursuit of Perfect Personalisation - Festival of Marketing 2...
Ann Summers - In Pursuit of Perfect Personalisation - Festival of Marketing 2...
 
Qubit Bright Sparks NYC 2014 - Estimote
Qubit Bright Sparks NYC 2014 - EstimoteQubit Bright Sparks NYC 2014 - Estimote
Qubit Bright Sparks NYC 2014 - Estimote
 
Qubit Bright Sparks NYC 2014 - Edmund Optics
Qubit Bright Sparks NYC 2014 - Edmund OpticsQubit Bright Sparks NYC 2014 - Edmund Optics
Qubit Bright Sparks NYC 2014 - Edmund Optics
 
Qubit Bright Sparks NYC 2014 - Brooks Bell
Qubit Bright Sparks NYC 2014 - Brooks BellQubit Bright Sparks NYC 2014 - Brooks Bell
Qubit Bright Sparks NYC 2014 - Brooks Bell
 
How to use web personalization to boost your bottom line - with Belstaff and ...
How to use web personalization to boost your bottom line - with Belstaff and ...How to use web personalization to boost your bottom line - with Belstaff and ...
How to use web personalization to boost your bottom line - with Belstaff and ...
 
What is the true ROI on your technology investments?
What is the true ROI on your technology investments?What is the true ROI on your technology investments?
What is the true ROI on your technology investments?
 
Qubit Bright Sparks #2: Fast consumer, faster company
Qubit Bright Sparks #2: Fast consumer, faster companyQubit Bright Sparks #2: Fast consumer, faster company
Qubit Bright Sparks #2: Fast consumer, faster company
 
Would you bet your job on your A/B test results?
Would you bet your job on your A/B test results?Would you bet your job on your A/B test results?
Would you bet your job on your A/B test results?
 
Digital Technology: The Organizational Quandary, Qubit and Forrester research
Digital Technology: The Organizational Quandary, Qubit and Forrester researchDigital Technology: The Organizational Quandary, Qubit and Forrester research
Digital Technology: The Organizational Quandary, Qubit and Forrester research
 
Real-time retailing webinar - 21st November
Real-time retailing webinar - 21st NovemberReal-time retailing webinar - 21st November
Real-time retailing webinar - 21st November
 
12 website personalization tips for christmas
12 website personalization tips for christmas12 website personalization tips for christmas
12 website personalization tips for christmas
 
Personalisation for the 21st Century Marketer
Personalisation for the 21st Century MarketerPersonalisation for the 21st Century Marketer
Personalisation for the 21st Century Marketer
 
Introduction to Universal Variable — 25th July 2013
Introduction to Universal Variable — 25th July 2013Introduction to Universal Variable — 25th July 2013
Introduction to Universal Variable — 25th July 2013
 
W3C Analyst pre-briefing presentation
W3C Analyst pre-briefing presentationW3C Analyst pre-briefing presentation
W3C Analyst pre-briefing presentation
 
Introduction to tag management webinar
Introduction to tag management webinar Introduction to tag management webinar
Introduction to tag management webinar
 
Website personalization: The best way to boost your conversion rates
Website personalization: The best way to boost your conversion ratesWebsite personalization: The best way to boost your conversion rates
Website personalization: The best way to boost your conversion rates
 

Dernier

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
Delhi Call girls
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
Delhi Call girls
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
Sapana Sha
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Search Engine Journal
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
anilsa9823
 

Dernier (20)

Aryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptxAryabhata I, II of mathematics of both.pptx
Aryabhata I, II of mathematics of both.pptx
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 39 Noida Escorts Escorts >༒8448380779 Escort Service
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 

Qubit Bright Sparks NYC 2014 - TeeTurtle

  • 1. Making it Personal: Finding an Edge in a World of E-Commerce Giants Ramy Badie CEO
  • 2.
  • 3. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Avg. Email Open Rate 28.3% FB Audience 456k (+160% from 2013) Est. 2014 Revenue $6.3m (+75% from 2013) Rev. from Repeat Customers ~60%
  • 4. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Maximize the value of your technology partners Personalization Custom Product Recs A/B Testing E-mail Capture Exit Feedback Retention Marketing Customer Insights Segmentation Product Dev Insights “Hot Combos”
  • 5. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
  • 6. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
  • 7. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
  • 8. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers
  • 9. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Proactively Engage with Customers The Benefits: 1. Increased retention rates 2. Increased purchase frequency 3. Identify issues early
  • 10. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
  • 11. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
  • 12. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
  • 13. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Social Interaction)
  • 14. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery)
  • 15. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery)
  • 16. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery)
  • 17. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Reward Desirable Behavior (Content Delivery) The Benefits: 1. Increase reach 2. Increase conversion rate 3. Set yourself up as a friend rather than a company
  • 18. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Build a Reputation of Honesty
  • 19. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Build a Reputation of Honesty
  • 20. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Build a Reputation of Honesty The Benefits: 1. Improve perception of authenticity 2. Reduce the risk of future backlash 3. Customers view this as “refreshing”
  • 21. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior
  • 22. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior Frequency Latency Size of Purchase Product Types Coupon Usage
  • 23. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior
  • 24. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Segment on Purchase Behavior The Benefits: 1. Give a well-timed “nudge” at the right point in the purchase cycle 2. Target coupons and sales only to customers who need them 3. Improve e-mail open rates
  • 25. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments
  • 26. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments 1. Identify a target with each post, and vary targets systematically
  • 27. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments 1. Identify a target with each post, and vary targets systematically 2. Ask questions, and use the answers to gain insights into your most engaged customers.
  • 28. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments 1. Identify a target with each post, and vary targets systematically 2. Ask questions, and use the answers to gain insights into your most engaged customers. 3. Use purchases to create lookalike audiences cross-targeted by specific interest
  • 29. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments
  • 30. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Understand your Social Segments The Benefits: 1. Prevent FB from filtering out non-engaged fans 2. Get insights from your most engaged customers to cultivate a lookalike community 3. Effectively target audiences for new product releases
  • 31. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Key Takeaways 1. Engage Proactively: the customers who respond will be a strong core that drive your engagement and will be lifelong customers
  • 32. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Key Takeaways 2. Wow someone every day, publicly. A high-visibility funny message or customer service response can go a long way in building brand reputation
  • 33. 1. TeeTurtle Stats 2. Technology Partners 3. Personalized Interactions 4. Effective Segmentation 5. Final Thoughts Key Takeaways 3. In a world of automation, customers appreciate a little human touch. Showing authenticity in brand voice backed by actions is the easiest way to maintain high retention rates and build a fanatical customer base