Quentin Sanders ADV Presentation

1. Quentin “Viodel” Sanders

2.  Fashion Enthusiast
 Asos Fashion Lover
 College Student
Stylist
 Proud shopper of
Asos.com

3.  Fast growing online high-fashion company
housed in the UK
 Attracted more than 13.6 million unique
visitors since 2000
 Sells a variety of unique fashion brands
 Ships to over 190 countries
 Online website currently available in the UK,
USA, France, Germany, Spain, Italy, and
Australia

5.  Asos.com gives 16-34
year old males and
females the unique and
exclusive shopping
experience that they
crave. No fashionista or
fashion connoisseur
wants their wardrobe to
be mass produced and
worn by the rest of the
world. Asos.com
provides this and more
for the world’s most
fashion forward
individuals.

6.  Exposure for Asos.com is vital for your
site’s profitability.
 Digital Ad Campaign
 Social Media Campaign
 END GOAL: Websites in more countries!
More exposure, bigger profit.

7.  #1  #2
The Hottest Online True to Size Never
Retailer Looked so Good
Asos.com
Asos.com

8.  Results
With this Google AdWord, it is assured that
Asos will not pay more than the max CPC.
Daily, we will have to track ad ranks, adjust
minimum bids per keyword. Once Asos meets
the daily average budget, the ad may stop
showing. Therefore, it is vital that we monitor
the ad’s quality score and its overall ranking.
As elucidated in the AdWord brief, Asos will
achieve positive results, an increase in site
visitation and an increase in sales.

9.  Target Audience: 16-24 fashionistas and fashion connoisseurs
 For a month long running of the Asos campaign ad on Facebook, YouTube
and Google AdWords, the grand total I would charge for a successful
running of the campaign will be $15,000. I know that I am no professional,
so this is a nice price to charge for a successful running of the campaign. It
will take several hours to finalize the strategy, planning, build and finally
implementation. The pay-per-click costs for the Google AdWords campaign
would cost:
 Budget:
 Max Pay-per-click: $1.20
 Max Daily Click Target: 250
 Max Daily Budget: $300
 Max Monthly Budget: 30.4 x 300= $9,120
 The remaining $5,880 would cover costs for implementation, branding, time
compensation, management, and Paid Media. This price is Negotiable.
 -Summary: I know that this will be a successful running ad campaign for
Asos.com because it will attract new and returning customers. Those new
customers will express their great experience and they will share that with
their friends, and their friends’ friends. This is a great opportunity for
exposure and recurring business to make Asos.com as successful as
possible.

10.  Instagram is an
extremely
instrumental tool
for both social
engagement and
brand awareness
 EXPOSURE for
both active
constituents