Gov20LA

1. Gov 2.0 : What have you done for me lately?
Hillary Hartley
Director of Integrated Marketing
NIC Inc.
twitter.com/hillary
hillary@egov.com
#Gov20LA 4/20/2013

4. 29 states
2 of the 10 most populous states
$22.5 billion securely processed
200 million transactions
7,500 applications
3,500 federal/state/local agencies

5. http://www.govloop.com/group/nic
+ =
EGOV Innovation Station

6. What is #Gov20?
“reinventing the public/private partnership”
hackathons
the app economy
#mobilegov
#socialgov
“government as a platform”
petitions
challenges
data portals
API ALL THE THINGS!

7. YES.
What is #Gov20?

8. a working definition
encourage participation
enhance customer service
data-driven solutions
#gov20

9. customer service we are listening
happiness + champions
marketing
reduced support costs

10. quick tour of state initiatives
• “web 2.0”
• mobile
• mapping
• social media
• data
• and then... a challenge

11. back to basics design
user-friendly
accessible
rock solid search

12. Rock Solid Search = BYOL
“Bring Your Own Link”

13. Rock Solid Search = BYOL
“Bring Your Own Link”

14. Predicting What Users Need & Want

15. if you build it...? widgets

16. if you build it...? widgets

17. mobileeverything changed

18. Over 130 native apps.
More than 1.7 million downloads.

19. Over 130 native apps.
More than 1.7 million downloads.

20. Indiana
Driver Services
Arkansas Maryland
Hunting & Fishing Practice Exam
Mobile Apps With Staying Power

21. Mobile-Friendly Websites
Kentucky Utah Rhode Island

22. Responsive Web Design

23. Responsive Web Design

24. Responsive Web Design

25. Responsive Web Design

26. Responsive Web Design

27. Mobile Traffic Doubling Year-Over-Year
Mobile Site Usage

28. Mobile traffic averages 10-15%
IE6 traffic is approaching less than 1%.
Which one does your team prioritize?
10% > 1%

29. Strategic Mobile Online Service Delivery
Arkansas Utah Maine

30. QR CODE ALL THE THINGS!

31. QR Codes to Deliver Services

32. instant personalization mapping + geo-location
service delivery
surfacing unknown content
beyond the mashup

33. Geo-Location = Personalized Content Delivery

34. Geo-Location = Personalized Content Delivery

35. Geo-Location = Personalized Content Delivery

36. social media
• be consistent
• make it easy to share
• platforms / APIs
• mission before tools

49. Yesterday!

50. the new “Intel Inside” data
available for download
resources for developers
aggregation

51. miles to go before we sleep
• most data portals are fairly haphazard
• very limited data sets available
• need aggressive targeting of high-value data sets
• need feedback loops built-in to request and correct data
• platforms like Socrata & CKAN help ease the pain of consolidation
• microformats = easy way to include scrapeable, open data in your HTML

52. we are listening customer service
user research
crowdsourced innovation
live help

53. many tools, one job
• live help online 24/7
• feedback forums
• Q&A platforms
• constituent engagement
Twitter

56. the challenge

57. June Cohen TED Media

61. Ideas worth spreading.

62. Radical OpennessBe a Platform

63. "Every time we've allowed people to
contribute, people have surprised and
humbled and delighted us."
— June Cohen, TED Media

64. Ideas worth spreading.
Government should be transparent,
participatory, and collaborative.
– Memorandum from President Barack Obama

65. The technology is the easy part.
Hillary Hartley
hillary@egov.com
twitter.com/hillary
twitter.com/gov20