34. Blog power
• How does blogger information spread across
the web? 47.1% of respondents visit other
blogs through blogroll links; 43% blog find
others through search.
• Web peer recommendations accounted for
40.4%. This is important; as we see
networked blogs increase in popularity
quickly vs. their non-networked brethren.
• 37.2% of respondents browse blogs by
friends’ recommendation.
• 28.8% traffic to blogs comes through
friend recommendation via QQ or MSN.
• Traffic from recommendations from forums
tends to be low; a well as traffic from
traditional media. This is likely due to the
unique nature of blogs as a sharing platform
rather than a one-
way communication platform.
• The key takeaway? As in the West,
greater networking of blogs within China’s
internet space leads to exponential speed Mail=red
and efficiency in growing blog platforms.