2. Hello!
We are RAAK
You could call us
a Social Media lab
an Earned Media unit
a creative communications ‘plug-in’
3. Our expertise :
To put you in touch with your crowds
i.e. your customers
your suppliers
your staff
Photo: www.flickr.com/photos/teflon
4. We create communication solutions that are based on a
deep understanding of digital and social media ...
... but are firmly rooted in reality.
It’s NOT about technology
It’s about people
5. So what do we do?
Generate awareness of products & brand
Turn awareness into sales
Establish new ways of doing Customer Services
Build relationships with customers & influencers
Monitor & research your brand & competitors
Photo: www.flickr.com/photos/bogdansuditu
6. Good Social Media requires a variety of skills
that traditionally sit with different agencies
RAAK
Earned Online Creativity Identity /
Media & (Advertising) Behaviour /
& Tech Play
Relations Development (Social??)
(PR) (Digital)
7. How we do it - the RAAK services
1. Make you Social Media Ready
2. Create impact projects
Image: www.flickr.com/photos/dvorak319
8. We help companies implement social tools to Social
Media
listen to, talk with & embrace their crowds Ready
:: Identify your media problem and pick the right tools
:: Run a Social Media audit & define a Social Media strategy
:: How to use Social Media for PR, customer services, sales,
crisis management
:: Establish who is best placed to do Social Media
:: Media training : how to do Social Media yourself
Photo: www.flickr.com/photos/tambako
9. Case Study 1 // Social
Solution based on strategic insight Media
Ready
:: Brief
Create a
social
network
about
European
politics
aimed at
young people
:: Solution
We said
“That’s
impossible”
10. Case Study 1 // Social
Solution based on strategic insight Media
Ready
Instead we built a website that pulled in the target audience’s
existing networks (Twitter, Facebook, Flickr) with good content.
Result
:: 3rd most visited MTV site ever, beaten by Iron Man & Indiana Jones
:: Thousands of Tweets, Shouts, comments
:: 200+ incoming links including BBC, Le Monde, NRC Handelsblad
11. Case Study 2 // Social
Increase sales, fourfold Media
Ready
We helped WHERE, a new shoe brand,
to market themselves in a cost-efficient way
:: We built a blog & advised editorial content
:: We taught them how to Tweet
:: We developed a blogger engagement plan
Result
:: One appearance on influential blog
What Katie Wore quadrupled online
sales
12. Case Study 3// Social
Social Media Audit & Strategy Media
Ready
:: How should a huge, global b2b brand
like MAERSK deal with Social Media?
:: An audit that assessed Social Media activities in
offshore drilling industry.
:: We set benchmarks based on their
competitor’s activity.
:: We identified opportunities, especially in using
social for recruitment.
13. Case Study 4// Social
Social Media Managment Media
Ready
:: How does an organisation without the
resources run their SM presence?
:: We help the Social Media Leadership Forum
Grow their Twitter audience, by curating
relevant content
:: Have increased their follower size by 35% in
three months
14. Being Social Media Ready
is essential
But it’s not a quick fix,
it’s a gradual process.
And sometimes you need
to make an impact
bigger & quicker.
Photo: www.flickr.com/photos/ronnie/44052
15. That’s why we create content & experiences Impact
that get used, talked about & shared Projects
Old Spice’s Man by W&K
“It's about making communication products, not
communicating a product” - Gareth Kay
16. This is where we get creative with Impact
Social Media Projects
We leverage various platforms (iPhone, APIs,...) to create content &
experiences that punch through the noise, for example:
:: Campaigns that integrate Twitter into a live event video streamed over the net
:: Innovative & useful Apps - for example apps where you can see the influence &
profiles of who is with you in a room
:: Instagram based apps that send bloggers pictures to a Facebook page
:: Compelling video & data visualisations
:: What all these have in common is that they are shared.
17. Case Study 5 // Impact
First Live Twitter Styling event Projects
:: A live online event,
where chosen US
fashion bloggers
were tasked to style
a Ted Baker
photoshoot in
London, only using
Twitter & a live video
stream.
18. Case Study 6 // Impact
Coco de Mer Projects
:: Brief : Establish luxury erotic brand Coco de Mer as cutting edge,
break into new demographics & earn free media
:: Solution : We developed an Erotic Moments app, where fans could
upload and geo-tag their erotic stories & fantasies (in production)
19. Case Study 7 // Impact
The RAAK Logo Project Projects
“Calling all designers, typographers and
brand builders.
We need your creative help to develop the
new RAAK logo.”
20. Being Social Media Ready enables your crowd to market you.
Impact projects give your crowd something to shout about.
Brand Awareness / Relationships
Social Media Basics
Impact Project
Time
21. We can help on different levels
You have a challenge
We devise a STRATEGY
You have a strategy
We develop a CONCEPT
You have a concept
We EXECUTE the concept
