HUL distributes its products through a network of around 7,000 redistribution stockists covering over one million retail outlets. It uses a point of purchase method for direct contact with customers through in-store facilitators, sampling, education and experiences. HUL has developed supply chain capabilities for partnering with emerging self-service stores and supermarkets, and its decentralized factories are served by 2,000 suppliers and 7,500 distributors across 2 million square miles.

1. Distribution System of HUL
HUL's products, are distributed through a network of about 7,000
redistribution stockists covering about one million retail outlets.
The general trade comprises grocery stores, chemists, wholesale,
kiosks and general stores.
 HUL is using the point of purchase method for much higher level of
direct contact, through in-store facilitators, sampling, education and
experience.
It has developed customer management and supply chain capabilities
for partnering emerging self-service stores and supermarkets.
2,000 suppliers and 7,500 distributors serve HLL’s 100 factories which
are decentralized across 2 million square miles of territory.

4. RuRal DistRibution
MoDel of Hul

5. Schematic of hUL’S DiStribUtion
network