An overview of SEO and Social Media mechanics and strategies.

1. Internet Marketing 101

2. Marketing in a
Funnel

3. Awareness
Interest
Desire
Action

4. RIchard and Lynette

6. Awareness

7. Interest

8. !
Desire

9. Action

10. Internet Marketing Tools

11. Social Media
Display
Search
www.YourWebsite.com

12. Search
(SEO)
Paid
Paid
Organic

13. Paid Search
•
Keyword
•
Location
•
Ads
•
Cost Per Click (CPC)
•
Cost Per Mille (CPM)
Quality Score
•
2nd Highest bid + .01

14. Search
(SEO/PPC)
!

15. ORganic Search
•
Making the Searcher Happy
Quality Score

16. More Paid Search/SEO
Quality Score
Affects...
Placement on the Search Results Page
Amount of information Displayed
Cost of ad

17. Direct Control
InDirect Control

18. Direct Control
Stuff YOU Can Do
•Quality Content
•Research: Are you
what they are looking
for in this search?
• SocialMention.com
• Google.com/trends
• AdWords
• Google Search
•Fresh: Blog

19. Landing• Pages
Match the Keyword!
•
Specific to an ad or
group of ads
•
Specifically targeted to a
section of your market
•
examples
•
life insurance for
teachers
•
life insurance for
lawyers

20. more on Landing Pages
Based on your
target term, would
the searcher be
happy where they
land on your site?
Do you have a
strategy to
convert them to a
lead / sale?
Affects your
PPC cost and
rank
Affects your ROI
return on
investment

21. InDirect Control
Stuff You Can Do
•Links Get them
•Link on your
Target Terms

22. <a href=”http://ajsingerstudios.com” title=”Web Design Savannah”>Web Design
Savannah</a>

23. Google’s Fight to Prevent Web Spam

24. Search
(SEO)

25. Search
(SEO)
moz.com
PA: Page Authority
RDs: Root Domains
DA: Domain
Authority

26. Search
(SEO/PPC)

27. Social Media
Display
Search
www.YourWebsite.com
Searcher-targeted Landing Page

28. Display

31. Social Media
facebook: social / robust ad platform
blog: fresh content. .com or self-hosted
twitter: social listening; speakers corner #
LinkedIN: Help Wanted; Expertise, Also Group
Google+: Can affect search; Expert’s Forum
Pinterest: Share images
YouTube: 2nd most visited search engine

32. SOcial Media in 15 Minutes
#1 Listen
- Twitter
-Hootsuite
#2 Contribute
-Google+
#3 Share
-Facebook
-Twitter
-etc.

33. SEO in 15 - 30 Minutes
#1 Blog
#2 Link
-Invite clients
-invite referral partners
#3 Share on your blog
-from Facebook
-from Twitter
-from Google+ etc.

34. Social Media
Display
Search
www.YourWebsite.com

35. Search
•Research Keywords
•Create Content
•Searcher | Bot | Google
•Make sure comment is
where it should be
•Find good links
•Make good links
•NAPs
•Write Ads
•Monitor and
Recommend budgets
Organic and Paid

36. www.YourWebsite.com
•Aesthetically Engaging
•Professional
•Clean
•Targeted Landing Pages

37. Social Media
Develop and nurture a
community of
motivated brand
spokespeople
Posts | Pictures | Video | Blog
Listen | Respond

38. Display
•Research Keywords
•Write Ads
•Monitor and
Recommend budgets
•Design Ads

39. THANK YOU!
@ajsavweb
adam@ajsinger.com
facebook.com/ajsingerstudios
linkedin.com/in/adamsinger1
ajsingerstudios.com