Contenu connexe Similaire à Facebook for Business (20) Plus de Rabiya Jilani (20) Facebook for Business1. for Business
a practical guide
Presenter: Rabiya Jilani
CEO, Lumenica, LLC
Twitter: @bizincubation
2. Agenda
• What is Social Media?
• Why is it important?
• What is Facebook?
• Personal Profile VS Business Profile
• Business Pages
• Business Goals for Facebook
• Features: Ads, Events
• Facebook Insights
• Overview of Sales Funnel
© 2009 Lumenica, LLC
7. What is Facebook?
• Communicate
• Seek Information
• Play with
applications
• Control Content
• Build Relationships
• Express themselves
• Share information
© 2009 Lumenica, LLC
8. Facts
• Founded in 2004
• Over 350 million active users
• More than 2/3 of users outside of college
• Fastest growing demographic: 35+
• Average user has 120 friends
• More than 6 million users become fans of pages
each day
• More than 700,000 businesses have active pages
on facbeook
© 2009 Lumenica, LLC
12. Business Page vs Business Group
Business Page Business Group
Members join as fans Members join as members
Fan Pages are visible to unregistered users Better for group discussions
Better for long term relationships Officers facilitate and regulate
Add applications discussions
Comes with Analytics No extra applications
Unlimited number of fans Limited to 3,000 members
You can add other pages as your page’s No analytics
favorites
You can send updates to your “fans”
© 2009 Lumenica, LLC
22. Facebook Ads
• Reach over 2million active users
• Attach social action
• Create a demand
• Choose Pay per click option
• Choose Pay per impression option
• Target add‐ geographic, gender, age and more
• Track your progress, gain insight, modify
© 2009 Lumenica, LLC
29. How to promote?
• Email Signature
• Business Card
• Other Social Media Networks
• Website
• Newsletter
• Announce in Events
• Give people an incentive to join your
Facebook Page
© 2009 Lumenica, LLC
32. Questions?
Contacting me
Email: rabiyaj@lumenica.com
www.lumenica.com
http://www.linkedin.com/in/rabiya
http://www.twitter.com/bizincubation
http://www.slideshare.net/rabiyaj
© 2009 Lumenica, LLC