Social Media for Non Profits

Tips and tools for using social media to build
support for your mission: An overview
Prepared for: Center For Non Profit Success

Presenters: Rabiya Jilani
CEO Lumenica, LLC

Copyright © 2009. Lumenica LLc

Disclaimer
There is no cookie
cutter method of having
a successful social
marketing strategy

Our objective is to share
our experiences and
give you some food for
thought


Before you embark on a Social Media
Campaign
What is your goal?
Fundraising
Awareness
Influence Change
New Clients
New Partnerships
Media Exposure
Sponsors
Web Traffic
Monitor industry
Other Copyright © 2009. Lumenica LLc

Focus on Social Media Tools
Social Media comes in different forms:
Blogging Video Sharing
Micro Blogging Live Casting
Social Networking Audio/Music Sharing
Events Product Reviews
Wikis Business Reviews
Social Bookmarking Community Q&A
Social News Virtual Worlds
Photo Sharing Game Sharing

Remember: The dynamics and
demographics of each network are
different

You don’t have to be everywhere!


Listening

Reinvent/Improve Broadcast

Build Community Respond

What is Facebook?
• Communicate
• Seek Information
• Play with
applications
• Control Content
• Build Relationships
• Express themselves
• Share information


Facebook

Personal Business


Facebook

Personal Business

Friends Coworkers Customers Suppliers

Family Classmates Partners Stakeholder


Business Profile


Facebook Ads
• Reach over 2 million
active users
• Attach social action
• Create a demand


Identify your Keyword
Identify Target
ad goal Targeting

Make your
Use a strong
Keep it simple product stand
call to action
out

Keep the user
Use an Image experience in Evaluate!
mind

Facebook Causes

• A facebook application
• Spread awareness
• Discuss issues
• Call for action/petitions
• Fundraising


Facebook Page Insights


Goals for using Facebook
• Get Found
• Connect and Engage
• Create a Community
• Promote Content


What is Linkedin?
• Business Oriented
Social Network
• Job Seeking,
Connection
building tool
• Use Applications


Applications


Company Profiles
Allows companies to create profiles on Linkedin.
*Company/Nonprofit Name
*Email Domain(s)
* Website URL
* Description
* Industry
* # of employees
* Type
* Country

Company
info

Related
Companies

Company
Description

Company
Employees

Recent
Promos

Key Stats

Linked in Group-

A good idea:

Sign up for a group
Listen
Participate
create


Linked in Events
• Go to: http://events.linkedin.com/

• Fill out relevant information


Sample Event


What is Twitter?

• Founded in 2006
• Micro-blogging service that
allows you to send and
receive messages called
tweets
• Tweets are text based
• Limited to 140 characters


How to use twitter
• Use it to share what’s going on with your non
profit
• Email blast/Press release
• Build Relationships
• Hold competitions


How to use twitter
• Connect with media
• Connect with other non profits
• Create focus groups
• Works with other Social Media
Platforms


Twit Pay
• Twitpay is a simple way to send payments via
Twitter. Twitpay’s ReTweet Suite is for
compelling campaigns over twitter


Things to remember
Be a resource
Conduct a survey/study
Offer Value
Understand the lingo
Each Network uses different language and tactics-
learn the tactics
Promote others
Quality vs Quantity
Be thankful

Things to remember
Promote others
If you want people to promote you and your cause,
you have to promote others.
This is the only way to find a dedicated group of
ambassadors for your non profit
Quality vs Quantity
If you have a small but dedicated group of followers,
its better than having a large group of followers that
don’t promote you
Be thankful-Mind your manners ALWAYS


Things to remember
Post Videos, Pictures, blog updates
People love to click on links
Share
Ideas, thoughts, articles, insights. People want to
hear from you
Keep your followers/fans engaged
Play giveaways/contests
Use surveys or polls to show their opinions matter


Things to remember
The three most important things:

BE REAL
Talk like people, not press releases
Follow the experts and constantly
learn and evolve

Useful Social Media Networks for non
profits


REMEMBER: Cross Promote


Final Thought:
Social Media is long term
It takes effort
If you want ambassadors, you have
to trust them and endorse them


Questions?
Contacting Rabiya
Email: rabiyaj@lumenica.com

www.facebook.com/rabiyaj

http://www.linkedin.com/in/rabiya

http://www.twitter.com/bizincubation

http://www.slideshare.net/rabiyaj


Social Media for Non Profits

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