Social Media for nonprofits

Social Media
An overview for non profits

Presented by: Rabiya Jilani
CEO, Lumenica, LLC

Copyright ©2010, Lumenica, LLC

What do you think of when you hear
social media?


Source: http://www.wealthyleader.com/blog/wp-content/uploads/2009/02/social_media_sites.jpg

So What is Social Media?


Remember, the dynamics and
demographics of each network
are different.

You don’t have to be
EVERYWHERE!


Facebook
Facts:
• Launched in 2004
• Over 400 million active users
• People spend over 500
billion minutes per month
on Facebook
• Fastest growing
demographic is 35+

Understanding Facebook
• Personal Profile
– You use it to communicate with friends, family
colleagues
– Remember it’s a PERSONAL profile
– Key features: Wall- Friends-Requests-Inbox-Newsfeed

• Groups
– Typically used by smaller organizations/Non Profits
– Easy to set up
– Has some limitations

Facebook
• Pages:
– Preferred for organizations, brands and non profits
– You can create vanity URL
– You can have a list of people that “like” the page
Note: the like feature has replaced the concept of fans
– Shows updates on individual’s newsfeed
– You can view insights – VERY VALUABLE


Logo /Visual
Identity

Vanity URL

Wall

Photos

Events

People who
Like the page

Additional
Applications

Access to
insights

Discussions

Poll

Facebook: Applications
• More ways to interact with those who “like”
your page
• Sample Applications:
– Causes
– Youtube
– Social RSS – Discussion Board
– Slideshare – Calendar
– Polls – Constant Contact
– Events – Event Brite
– Twitter

Facebook: Insights
• One of the best feature
• Gives you information about
– Interactions
– page viewers
– Demographics of those that like the page


Facebook - Events


Facebook-Ads

4


Facebook: Causes
• An application on Facebook
• You can create a cause to support a U.S.
registered 501(c)(3) nonprofit or Canadian
registered charity
• It can be used for fundraising and recruiting
sponsors/supporters
• More information about causes or to list your
non profit: www.causes.com


• Amount
Raised
• Members
• About the
Cause
• People who
told their
friends about
the cause
• Position of
the Nonprofit
• Impact


Linkedin
• Business Oriented
Social Network
• Great for staying
in touch with
connections
• 65 Million
Linkedin
Members


Linkedin-Personal Profile
• Add a summary
• Experiences
• Education
• Photos
• Status
• Link it to twitter
• Additional info- Groups/recommendations


Linkedin Company Profiles
• Company Name
• Email Domain
• Website
• Description
• Industry
• No. of Employees
• Type
• Country

Linkedin-Other Features
• Linkedin Groups:
– Join different Groups
http://www.linkedin.com/groupsDirectory
– Create Groups
– You can create Subgroups
• Linkedin Events:
– Create events
– Customize event type/keywords/who should
attend
– Allow RSVPs Copyright ©2010, Lumenica, LLC

Linkedin- Other Features
• Direct Ads (Beta)
– Create an Ad
https://www.linkedin.com/directads/
– Pay per click or impressions model
– Target specific audience by location/job
fuction/industry/gender

• More information about Linkedin:
http://learn.linkedin.com/

Twitter
• Twitter is a real-time information
network powered by people
• Also referred to as a micro-
blogging site
• In the first quarter of 2010, 4
billion tweets per quarter were
posted.
• In March 2010, Twitter has
recorded a 1,500 per cent growth
in the number of registered users


Twitter- Things you need to know
• Tweet: A post or status update in 140
characters
• Followers/Following/Lists
• Re-Tweet: A repeated tweet. Typically used to
forward a message onto your followers
• Hashtag: tagging of an individual tweet by
using a hash in front of the tag, allows you to
stream a particular subject.
• DM: direct Message

How to use Twitter


Other Social Media Tools
• You can create a premium
banded channel for your non
profit
• Available only for 501 (c)(3)s
• Integrate it to accept donations
from Google Checkout
• Videos can be embedded within
website/blog/linked to facebook
• Provides you insights

• Image and video hosting website.
• Great for event highlights
• If you r mission is development
related, you can post pics of the
development projects
• Can be embedded within
website/other social media tools


• Presentation, document and PDF
hosting site
• Share Presentations with ease
• Synch audio with presentations
• Embed within wbesites/blogs
• Link to other social media tools


No matter which Social Platform you
choose, remember to integrate them


Contacting Rabiya Jilani


Social Media for nonprofits

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

En vedette

En vedette (12)

Similaire à Social Media for nonprofits

Similaire à Social Media for nonprofits (20)

Plus de Rabiya Jilani

Plus de Rabiya Jilani (20)

Dernier

Dernier (20)

Social Media for nonprofits