24. What’s your site?
Single Domain:
www.seerinteractive.com
1 Domain + Subdomain:
www.seerinteractive.com and
blog.seerinteractive.com
Multiple Domains:
www.seerinteractive.com and
www.thesearchchurch.com
75. Final Report Card
GA code – every page Tagging paid search
Only 1 set of same UA Brand vs Non-Brand
Domain / Subdomain Raw Data profile
Using ecomm tracking Test profile
Exclude Internal Understand GA
Hostname Account access
Capitalization Extra – Domain filter
Tagging marketing
76. Report Card Grades
A+ 13 points
A 11-12 points
B 9-10 points
C 7-8 points
D 5-6 points
F 4 or lower
Whether you’re in house, agency, soloNeed good data to make good business decisions
Reported based on inaccurate or incomplete informationLast report was awesome, then realized issue
Once we make mistakes like this, it’s hard to get the boss / client’s trust in your future #s. Focus on how we can avoid these mistakes in the future.
Many of these issues can be solved with common sense, as long as people are aware of the issues. If we don’t solve now, we won’t have accurate, actionable data to actually do the analysis.
Whoever does your GA setup (you or someone else)…
Two pageviews for each page actually viewed. Bounce rate near 0. 3 easy steps to find out.
Single domain, give yourself a +1. It’s a freebie
Not setting up your code properly will result in not tracking users across the sites. You may see self-referring traffic.
Great advanced filter to show full domain in GA, rather than just info after domain. ----- Meeting Notes (6/5/12 08:01) -----This is 1 of many filters I posted to customreportsharing.com (JW's site) & linked to @ end of preso.
If GA is primary & you’re not using ecommerce tracking, your reporting isn’t as robust & accurate as it could be
Our visits have very different behaviors from our customers’. We don’t want the data from our visits to skew the rest of the information.
… with a simple IP exclude filter
Whether unintentionally or maliciously, other site is using your code.
Why an issue? GA will report on each of these separately – separate bounce rate, visits, conversions, etc. We want this info combined!
Don’t say, but have available:If your site already forces URIs to be lowercase, can skip this filterCan also be used for Hostname
Want to tag all of the URLs used in our marketing efforts to get this data to come into GA. Google made us an easy tool to do this
Otherwise paid search traffic could come in looking like organic. Make sure you’re tagging properly to give credit to the right marketing effort.
Luckily GA & AdWords play nicely together. Access to more data. Autotagging.
Also have a filter that can automatically pair this information for us.
THIS we can report on
Everything else was overlooked. This section is things someone wrong.
Solution: Multiple profiles
Never add anything to this profile that hasn’t been thoroughly tested
Used to have FF plugin. Saved lots of time. Awesome guys at Google heard about item on wishlist to clone a profile. So excited they’re letting me share - the profile cloning functionality is coming soon! How often do we actually get a sneak peek into what's coming? Tedious… Google’s listening to users’ feedback. End in site.
Hard ? to ask, but don’t want to look stupid by not understanding how something actually works
Anyone here ever see 3 different goals set up in GA with the exact same numbers?
Not a data issue, but how embarrassing is it to lose access to your own data?
Know who your Admin are. Lots of ?s on who’s the admin, what’s my login info.If they leave the company, remove their access
But don’t go overboard. If you have 30 admin, that’s 30 ppl w/ access to mess up or delete your data.