Content is King, but it is also cited by companies as one of the top challenges to successful online marketing. Our team of content strategists, writers and graphic artists produce the compelling content needed to drive traffic, generate franchise leads and increase unit sales. We provide content for franchisors and franchisees. Think of us as a content shop. Order content ala carte or get a deal on a content package. Contact me at rwachstein@fishmanpr.com 847-945-1300

1. CONTENT STORE
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WE CREATE THE CONTENT TO FUEL YOUR ONLINE MARKETING EFFORTS.

2. Contact Rachael Wachstein at 847-945-1300 or rwachstein@fishmanpr.com
CONTENT STORE
Menu
Content is King, but it is also cited by companies as one of the top challenges to
successful online marketing. We can help. Our team of content strategists, writers and
graphic artists produce the compelling content needed to drive traffic, generate
franchise leads and increase unit sales. We work exclusively with franchise systems,
providing content for franchisors and franchisees. Think of us as a content shop.
Order content ala carte or get a deal on a content package.
Receive timely, niche industry news copy that is relevant to your
core audience, including the latest events and trending topics. As
the building blocks of a conversion-focused strategy, news articles
demonstrate your position as a thought leader and authority.
News Articles
WC: 200-600
Industry News
WC: 250+
Industry News
WC: 250+
Curated News
WC: 400-600
Op-eds
WC: 400+
Help website visitors and search engines understand the focus of
your products, services, franchise opportunity and brand with
expertly crafted landing pages. Landing pages work as digital
signposts and are key in SEO strategies and driving lead generation.
Landing Pages
WC: 200-400
Share information-rich and engaging content on your website that
is timeless and true to brand value propositions. Evergreen
content’s timeless quality helps support franchise and consumer
conversions for the long haul.
Evergreen Content
WC: 200-400
Rank everything from the latest trends to industry tips in
irresistibly clickable headlines paired with sophisticated content.
Easy to scan lists attract traffic and encourage social sharing for
grand results.
List Articles
WC: 200-600

3. Written in an accessible and straight-forward style, how-to articles
offer practical advice to your target audience. How-to’s
demonstrate your brand’s expertise and build trust between
consumers, franchise prospects and the brand.
How To’s
WC: 200+
Concise reports that are data focused or feature customer or
franchisee testimonials work to track your brand’s record of
success for lead generation purposes.
Case Studies
WC: 400-800
Prospect-facing product and service collateral written in clear,
authoritative voice. Your most complex ideas and concepts are
effectively communicated to inform, share and satisfy those
interested in your franchise brand.
Franchise
Reports/Brochures
WC: 1000+
Expertly researched and comprehensive long-form work that can
outline your brand’s stance with analysis and commentary that
boosts the reputation of a company as a thought leader in the
franchise industry and boost lead generation efforts.
White Papers &
E-books
WC: 1000+
Build and manage your reputation across the web with branded
content. Targeted content strategically focuses the attention of
search terms toward positive news and results.
Profiles & Brand
Content
WC: 400-800
Attention-grabbing, informative infographics are taking the industry
by storm. The visual representation of facts and figures gains
greater media attention and drives greater volumes of website
traffic and increased time spent on a franchise development site.
Custom Graphics
WC: Varies
Professionally scripted, produced and edited video content is an
interactive way to gain the attention of potential franchisees and
customers. Videos build brand presence and clicks across search,
social and email.
Video Content
WC: Varies
Curated News
WC: 400-600
Op-eds
WC: 400+
• Franchise Development E-blasts 50-400
• Franchise Development E-mail Nurturing Campaigns 50-400
• Franchise Development E-newsletters 400+
• Consumer E-mail Marketing Campaigns 50-400
• Consumer Lead Nurturing Campaigns 50-400
• Consumer E-newsletters 400+
Email
Copy/Design
WC: 50-400
• Brand Content
• Curated Content
• Localized Content for Franchisees
• Custom Graphics
• Video Content
Social Media
Content
WC: Varies

4. fishmanPRMoving Brands Forward
Contact Rachael Wachstein at 847-945-1300 or rwachstein@fishmanpr.com