A prototype to drive ecommerce in Singapore

1. A prototype to drive ecommerce in
Singapore

2. Idea
A wearable wristband that syncs with a secure
payment app to track online and offline purchases
Rewards based on online shopping, but can be
redeemed offline, so progressive online attitudes
can benefit whole family even if older members less
comfortable
Visible, unisex status symbol (branding – seed
through influential communities like the Nike Fuel
Band)
#RebelAlliance - oh yeah!

3. Addressing the Problem
Visibility of adoption
Easily integrates with existing platforms
Benefits work on an individual and group basis
Simple, elegant solution
Gamification interface and mechanic encourages
long term adoption
Name: circle = symbol of trust, orchid = national
flower
#RebelAlliance - oh yeah!

4. Circles of Influence
Younger
demographics, Sing
apore based. Works
on assumption
(high diversity)
young people may
have family in rural
areas

5. Points accumulate that can be
redeemed by older members in
an offline setting.
Younger
members
shopping
online
#RebelAlliance - oh yeah!

6. Audience Insight (reached out on Twitter
for quotes from top
bloggers in Singapore
Orchid Circle is looking to community)
make online shopping
more secure in Singapore.
Do you shop online?
Why(not)? Would you use Yep we do! Sounds
a secure token? Cool!”
I work long hours so I
shop a lot online at a secure token would
night. Its fast and easy be great ...we already
and I can compare use them to do bank
items quickly. transfers
#RebelAlliance - oh yeah!

7. #RebelAlliance - oh yeah!

8. Technology / Security
When you buy, tell bank you’ve bought a
bracelet
Activate
Six-digit PIN that will change every 45 seconds -
RSA
After activation – purchase from any store that
supports platform with token ID
At checkout – enter secure token ID alongside
payment details
#RebelAlliance - oh yeah!

9. #RebelAlliance - oh yeah!

10. Reward System
Point based system
Spend points to redeem limited time exclusives
Works on two levels:
- Spend amount
- Multiplier based on volume of online purchases
Tiers – higher tiers have built in multiplier which acts as a
kind of interest at higher levels
Orchid Circles can be grouped for communities or families
so points can benefit all
Same status applies to whole family
User/purchaser specifies who will benefit from points
#RebelAlliance - oh yeah!

11. Marketing
Social updates linked to each purchase.
E.g. sharing on Facebook
Target innovators/early adopters first – perhaps
offer more points/reward for this group
Identify influential bloggers
Launch in premium retail space “Funan Digital
Life” – top 10 mall in Singapore
#RebelAlliance - oh yeah!

12. Benefits
Status symbol
Secure, flexible method of payment
Share wealth across family/group
Quantified Self – who family / couple /
individual can track spending data and receive
more customized promotions
Data trails that benefit consumer and company
Location based advantages
#RebelAlliance - oh yeah!

13. Credits (individuals involved)
Erin Rahnenfuehrer
Yichen Liu
Jimmy Dieng
Garisian Kana
Monica Li
Colleen Cole
Rachel Lane
#RebelAlliance - oh yeah!