A presentation developed for eproductive's (http://www.eproductive.com) first conference covering best practice for charity shops.
This aims to encourage charities to examine and realise the full potential of their charity shop donors - through the data provided by the eproductive Gift Aid system - and better integrate their development and stewardship with other forms of giving, for better return on investment.
Much has been made of this in the press over the last few months
Sample: 700 shops over avg 20 months
Sample: 700 shops over avg 20 months
The position of the legal blurb in this letter isn’t brilliant – it could be much further down, after some much more engaging, feel-good messages
This letter starts out very coldly – there is a really long opening paragraph, which is not very easy to read, and it doesn’t even say thank you before it goes into the obligatory detail about their Gift Aid Declaration and copy required by HMRC. Obviously, this information must be included, but there are much better ways to do this. Including the point about ongoing need, and asking for further donations is smart though.
This letter is just faultless. You’d feel very appreciated, and be much more inclined to support again in future, if you received this.
The third paragraph of this letter reads: To continue to donate this money to help <charity name>, you need do nothing further. This is emboldened and stated nice and early on in the letter, which means the reader can skip over the rest of the HMRC regulation detail if they wish – and they’ve had all the most important messages up front; not least the thank you! A really good job.
Any number of things
This can help you to understand how best to look after, and develop, your donors