Alumni Library Forum 2013 Cass Business School - Alumni Services: a review, plans and partnership opportunities
1. Alumni Services: a review, plans and
partnership opportunities
Nikki Kolyvani
Suzanne Griffiths
Acting Head of Alumni Relations
Electronic Resources Manager
11 December 2013
3. The Alumni Community at Cass:
a business network
Cass has a network of over 39,000 alumni worldwide
We aim to:
• Foster a lifelong relationship between Sir John Cass Business
School and its alumni for their mutual benefit
• Encourage alumni to get involved in opportunities to assist
current students and support the School.
4. This presentation will cover
• International Alumni Network
• Events and Reunions
• Special Interest Groups (SIGs)
• Continued Learning
• Alumni Online Community
• Additional Benefits
• ARs Challenges & How you can help
• Staying in Touch
5. International Alumni Network
• Alumni in over 150 countries
• Volunteers in close to 60 countries
• Global reach
• Main Alumni groups: Dubai, India, Greece, China, Hong Kong,
Singapore, USA.
6. Events and Reunions
• Engage with Cass alumni
• Networking opportunities
• Promote services from various stakeholders around the School
• Offer continued learning and educational opportunities
• Showcase the Cass brand.
7. Events and Reunions
•
•
•
•
•
•
•
•
•
•
Class reunions
Master classes
Networking events
Panel discussions
Industry or topic specific guest speaker events
Social events
Graduation ceremonies
Dinner events with the Lord Mayor of the City of London
Corporate events
Student/alumni events
8. Events and Reunions
• Our events calendar is international, encompassing all five continents
• 2012/13: 136 international events, including the AWF 2013
• Third European gathering hosted by Sir Stelios Haji-Ioannou
• Hosted and also helped facilitate events in – Hong Kong, China,
Thailand, Dubai, Germany, Norway, Sweden, Russia and Italy
• Additionally we host a variety of events in the UK and London
including course-related reunions.
9. Special Interest Groups (SIGs)
• Cass Entrepreneurs Network (CEN) – for those interested in launching
and developing their business idea
• The Actuarial Network at Cass (TANC) – for those interested in
continuing professional and personal development in the actuarial
professions
cen@city.ac.uk
tanc@city.ac.uk
10. Continued Learning
• Free electives for MBA and MSc alumni (terms and conditions apply)
• Invitations to guest speaker events, lectures and panel discussions
• A discount for the MBA programme for Cass and City alumni (terms
and conditions apply).
• Library services (covered by Suzanne)
11. Alumni Online Community
• Available for all students and alumni to sign up to
• Alumni manage the online profile and update their personal details
• Alumni are kept up-to-date with events that are relevant to them
• Alumni directory: search the directory to either look up old friends or
network for business contacts by name, course, city, company or
position.
12. Alumni Online Community
Ask Alumni
• An online mentoring tool with over 1,200 alumni volunteers
• Cass alumni and students can search for and contact alumni
by sector, company, location, course and year.
Important information about student email accounts
• From 2013: student email account is for life
• For previous graduates: a lifelong ‘cassalumni’ email
forwarding address can be set up on the alumni online
community.
13. Additional Benefits – Discounts
We offer a wide range of discounts through the Online Community
which can be accessed once logged in. Examples include:
•
•
•
•
The Economist, Newsweek
The Wall Street Journal Europe
Victoria & Albert Museum
Real Deals, the European private equity and venture capital
magazine
• mydeco.com
• Gourmet Society and many more.
14. Additional Benefits
Alumni card
•For continued access to Bunhill Row
•Free of charge
•This is used as continued identification after the student card expires.
Wi-Fi
•Available to all alumni
Alumni Room
•Access to a dedicated alumni workspace
15. Staying In Touch – Communications
Currently students & alumni receive the following communications:
•The Alumni News bi-monthly e-bulletin featuring the latest news from
the University
•The Events Newsletter – Our bi-monthly e-shot featuring international,
national and alumni related upcoming events
•Event invites are based upon address location – that’s why it’s
important that alumni keep us updated with their contact details once
they graduate.
16. Staying In Touch – Social Media
Our digital channels to interact with students, staff and alumni:
• We engage with alumni on: LinkedIn, Facebook, Twitter and
YouTube
• Our LinkedIn group now has over 7,000 members. Alumni can
use the group to network, promote events and prompt discussions
with other members.
17. ARs Challenges & How you can help
• What alumni want from us?
• How do we identify their needs?
Challenges & Solutions
Global reach
Budgets
Foster lifelong
relationships
Remote access to resources
Negotiating prices with
suppliers
Library staff become
ARs Ambassadors
20. This presentation will cover
• Library services for alumni
• Current library services and access
• Liaison and partnership opportunities
• Portfolio development
• Careers services for alumni
21. Current Library Services for Alumni
Library Membership
Books
• Free use of reference items
• £30 per annum, to borrow up to 5 items
• No e-books
Alumni Membership (Free)
•Library Space
•Selected Databases
22. Walk in Access – free to Alumni
• Bloomberg
• Eikon
• JSTOR
• Marketline
23. Online Access to Library Databases
• Every alumni who registers is
provided with a username and
password to access the alumni
website
• Login
24. Online Databases - no charge to Alumni
Current offerings
•Business Source Alumni Edition
•Emerald Management
Previously offered
• Factiva
• Perfect Filings
Investigating
• e-books
• Market research
• Company Information
• Other non business alumni
products
25. Liaison and Partnership Opportunities
• Quarterly meetings with the alumni team to discuss
activities, budgets and developments
• Sharing and developing cross website content
• Promoting library services for alumni through alumni
newsletters, social media and events. Cross promoting
the alumni service in the library.
• Corporate Development and Careers – meetings to share
ideas and initiatives
26. Portfolio Development
Checklist for conversations with suppliers
• What alumni products are available?
• If none, ask if they can explore providing full
content, modified content, walk in access or print
• Explain potential benefits i.e. continued exposure,
revenue stream
Capture student and alumni comments
Plans
• Increase the resource portfolio and usage
• Enhance alumni research skills
27. Careers Services for Alumni (Mary Goodge)
• Continued access to Cass Careers Online (CCO)
• Access to 1:1 appointments for 3 years after graduation
• Access to our own in-house produced resources and two
subscription resources who currently allow us alumni
access (Going global and Workmaze)
• Access to the online jobs board on CCO
• Register as employers and post jobs to current students
and other alumni registered on CCO
AWF 2013:
A headline event in London including 2 panel discussions, careers and master class sessions with academics
28 satellite events abroad
850 guests attended the forum in general including alumni, students and externals
These are industry, or topic specific groups led by alumni that also welcome students and externals.
Two current proactive groups: CEN & TANC
Thank you Nikki.
I am now going to talk about library services for Cass and City Alumni.
Current library services and access – I know many of you are interested in access, so I will be going into some details on how we enable walk in and online access
Alumni are given cards to access the buildings, which includes the library.
Guest wifi access provided in library but alumni must have own devices.
Alumni must phone or drop by and book specific computers in our Financial Resources Zone for the alumni databases
Alumni must show their alumni card to activate their reservation and be logged in to the computers by library staff.
Although we have walk in access to Bloomberg and Eikon (Thomson Reuters), we have to police the alumni usage as much as we can. Alumni can use them for personal use and we encourage alumni to obtain the product certifications so they can add them to their resume. However, they cannot use them for any commercial use. If we are unsure about the use, I contact the supplier.
With JSTOR, we had to provice the ip address of the computer where access is provided. Staff logon to the computer and then alumni click on the Jstor icon.
We are currently setting up walk in access for Marketline and exploring on line access.
Login to service – the databases are available behind the login
Terms and conditions
Databases
Both products pulled off the market in the last 6 months
Many of the alumni products are business orientated, city alumni would like us to identify other databases appropriate for their alumni. Jacqui is working with subject librarians to identify the most sought after databases and then Tamsin will explore with the suppliers which databases are available.
We had our first meeting last month, where we shared information and came up with a list of action items of things to explore before our next meeting.
We need to ensure the databases information is complete and we need to look at adding some information to our library website to highlight to current students what is available after they leave.
I have recently met with corporate development and I will pass on a wish list for alumni databases!
Continued access to Cass Careers Online (CCO) our online career management system from Simplicity
There are many ways you can get help with your studies.