Learn to use the web and social media to develop your personal brand, showcase your skills to potential employers and expand your network. From developing on online portfolio to finding internship opportunities through Twitter, you'll learn about tools and resources you can use to get a step ahead in your career. Hosted by Central Michigan University's Alpha Kappa Psi. Presented on Feb. 1. 2012

1. Social Media for
the Careerist
Rachel M. Esterline
Email: Rachel.M.Esterline@gmail.com
Twitter: @RachelEsterline
Web: www.rachelmesterline.com
Sponsored by Alpha Kappa Psi
Navigating Social Media &
Networking Resources

2. Who I am
 Central Michigan
University alumna
◦ Integrative Public
Relations major
◦ Involved in PRSSA,
SGA, CM Life, PR
Central
 Marketing &
Communications
Officer for the
Saginaw Community

3. What I’ve done

4. Get a step ahead
 Launch an online portfolio to
showcase your skills and
knowledge
 Develop an effective social media
presence
 Position yourself as a young
professional who is a thought leader
in your field

5. It’s a revolution
http://www.youtube.com/watch?v=3SuNx0UrnEo

6. 89% of companies use
social media for
recruiting
Source: Mashable

7. What will happen when
they Google you?

9. rachelmesterline.com

10. “Surprised businesswoman with Coffee” by herlitz_pbs
You only get one first
impression…
Make it count.

11. Set up an online portfolio
 Try an easy-to-use website platform:
◦ Wordpress.com
◦ Wix.com
◦ Webs.com
◦ Weebly.com
 Invest in your own URL
 Consider including “testimonials” – two
to three sentence recommendations
about your skills and work ethic
 Provide basic contact information
◦ Social media, email and phone (Google

12. bridgetszuminsky.com

13. Make an impression
 Go with a clean, simple design
◦ Less is more
◦ Include a nice headshot
 Make sure there are absolutely no
spelling or grammar errors
 Work samples and/or class work
◦ Show only your best samples
 Include link in your email signature, on
resumes and on your business card

14. lindenmault.beyondcredentials.com

15. Get started in the
blogosphere
 Read and comment on relevant blogs
◦ Alltop.com
◦ Google.com/blogsearch
◦ Blogs.com/topten
 Offer to guest post on other blogs
 Launch your own blog to position
yourself as a thought leader and
showcase your writing skills and
knowledge
◦ Select a topic you are passionate about:
 Greek Life, music, art, American Idol, cooking

16. blog.brazencareerist.com

17. blogs.hbr.org

18. Read career blogs
 careerealism.com
 levolove.com
 thenewcareerist.com
 mscareergirl.com
 lindseypollak.com/blog
 onthejob.45things.com
 comerecommended.com/blog
“Rosie the Blogger” by Mike Licht, NotionsCapital.com

19. 45% of companies use
Twitter to find talent
Source: Mashable

20. Start tweeting
 Search Twellow.com or
Search.Twitter.com to find people with
similar interests
 Join Twitter Chats related to your major
(Full list: bit.ly/yc1pdR)
◦ #u30pro
◦ #BizForum
◦ #EntrepChat
 Engage in conversations with other
students and professionals
 Share relevant articles/blog posts
 Fill out your bio and location“Twitter bird” by Mike Licht, Travelin' Librarian

21. 50% of companies use
Facebook to find talent
Source: Mashable

22. Upgrade your Facebook
profile
 Check your privacy settings
◦ Acquaintances who have already
graduated are now potential references –
and they likely can see all of your posts
 Join relevant groups
◦ U30pro - http://on.fb.me/wy9W6S
 “Like” the pages of companies that
offer internships/jobs that interest you

23. U30pro

24. 80% of companies use
LinkedIn to find talent
Source: Mashable

25. Link up with professionals
 Connect with peers, professors and
professionals
 Request recommendations, even from
your peers
 Join “Groups” and join conversations
 Use it for “interview recon”
“Linkedin Chocolates” by nan palmero

26. 1 of 3 employers reject
candidates based on
content found online
Source: Mashable

27. Avoid social media mishaps
 Remove any embarrassing updates
from your timeline
 Un-Like any controversial or
inappropriate pages
 Limit your friends’ ability to tag you in
updates and photos
“Sweet Sorrow” by Caro Wallis

28. Nurture your network
 Write thank you notes for
those who help, advise or
interview you
 Email relevant articles to
professionals you know
 Send congratulatory notes
 Take them out for coffee

29. Try these tools
 Prezi.com
 Diigo.com
 Pintrest.com
 Scribd.com
 Slideshare.net
 Vimeo.com
 Eventbrite.com
 Sparked.com
 Asana.com
 Evernote.com

30. “social media, social networking, social computing tag cloud (#5)” by daniel_iversen