Strategic planning

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Kiki Renze

Business Technology

Strategic Planning
Your Key to Sustainable
Growth In Any Market

Who Are We?
• Certifications
• Expertise
• Experience

What do We Do?
• Product
• Service
• Emotions

Why Do We Do It?
• Motivation
• Passion
• Driving Need

Who Do We Do It For?
• Target Market
• Get to know them
• Where do they get their info?

Why Do We Do It For
THEM?
• Unmet need/Create Need
• Manage & Set Expectations
• Tap Emotion

How Will We Do It?
• Structure
• Systems
• Location
• Technology

How Do We Find
Customers?
• Referrals
• Social Media
• Advertising

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