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Managing the Transition to IT as a 
Service Broker 
The Importance of Focusing on People
Eighty percent of employees have used 
non-approved software-as-a-service (SaaS) 
applications in their jobs. 
-Frost & Sullivan 
Frost & Sullivan, “The Hidden Truth Behind Shadow IT,” November 2013. 
www.rackspace.com 2
IT at the Crossroads 
www.rackspace.com 3 
Shadow IT is increasing because: 
__________________________________________________________ 
Employees are familiar and comfortable 
with the non-approved software 
IT approval processes are too slow or 
cumbersome 
Non-approved software better meets their 
needs than the IT-approved equivalent 
IT is viewed as an 
inefficient cost center 
IT must operate differently 
Adopting a new model of operations
The New Model – IT as a Service Broker 
www.rackspace.com 4 
IT brokers services from multiple vendors to 
deliver the most efficient, least costly, and most 
timely solution possible 
To facilitate the brokering of services, some 
enterprises may adopt a self-service platform 
Transitioning to this model requires a cultural 
shift in IT to manage service delivery rather 
than applications and infrastructure
3 Ways to Ease this Seismic Shift 
www.rackspace.com 5 
1 Communication 
The key to a fluid transition 
2 Training and hiring 
Building a better team 
3 Build momentum 
Early wins leads to long-term success
3 Ways to Ease this Seismic Shift 
www.rackspace.com 6 
1 Communication 
• Thoroughly explain the benefits of a service-broker model 
• Anticipate resistance and address concerns from both IT staff dealing with skill set 
changes and line-of-business employees fearing changeover from efficient systems 
• Communicate opportunities for existing IT staff, especially their ability to focus on more 
value-added activities
3 Ways to Ease this Seismic Shift 
www.rackspace.com 7 
2 Training and hiring 
• Add more varied skill sets 
– Train existing IT staff 
– Hire new IT staff 
• Positions will include solution integration, vendor and IT services management in new 
roles such as 
– Application development 
– Application architecture 
– IT services integration and management 
– Strategic and business-critical thinking 
– Partner/vendor management
3 Ways to Ease this Seismic Shift 
www.rackspace.com 8 
3 Build momentum 
• Reduce risk by: 
– Building a service management operating model from the ground up 
– Understanding and evaluating the range of service provider tools and solutions 
– Crafting mutually beneficial, flexible contracts with your service providers 
– Working with the hosting provider to define and set clear SLAs 
– Transitioning workloads slowly and one at a time
Accelerate Success 
www.rackspace.com 9 
Enable IT to be 
more proactive 
Free IT time to 
focus on 
innovation 
Provide optimal IT 
solutions faster, 
more efficiently, 
and at a fraction of 
the cost of 
traditional IT 
processes
Is your IT staff ready to find and broker the 
best tools and technologies to meet the 
needs of the end user? 
www.rackspace.com 10
Next Steps 
www.rackspace.com 11 
Rackspace has the expertise to manage a successful 
transition to IT as a service broker and can deliver greater 
value to your business. 
Contact Rackspace or read more at 
Managing the Transition to IT as a Service Broker – White 
Paper 
Call Rackspace at 800-961-2888 to get started today.
We Serve FORTUNE® 
60%OF100 
www.rackspace.com 12 
About Rackspace 
Global Footprint 
Customers in 
120+ Countries 
9 Worldwide 
Data Centers 
$1.7B Annualized Revenue 
THE 
Nearly 6,000 Rackers 
200,000+ Customers 
90,000+ Servers 
45,000+ VM 
≅70 PB Stored 
Portfolio of 
Hosted Solutions 
Dedicated - Cloud - Hybrid 
OVER
www.rackspace.com 13 
About Rackspace 
Founder 
OpenStack® 
Open source software for building private and public clouds 
A Leader in the Magic 
Quadrant for Cloud-Enabled 
Managed Hosting, 2014 
North America & Europe 
Named a Top Performer for Hosted 
Private Cloud by Forrester Research Inc. 
in “The Forrester Wave™: Q1 2013
THANK YOU 
RACKSPACE® | 1 FANATICAL PLACE, CITY OF WINDCREST | SAN ANTONIO, TX 78218 
US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM 
© RACKSPACE LTD. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED S TATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM 
Copyright 2014

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Managing the Transition to IT as a Service Broker

  • 1. Managing the Transition to IT as a Service Broker The Importance of Focusing on People
  • 2. Eighty percent of employees have used non-approved software-as-a-service (SaaS) applications in their jobs. -Frost & Sullivan Frost & Sullivan, “The Hidden Truth Behind Shadow IT,” November 2013. www.rackspace.com 2
  • 3. IT at the Crossroads www.rackspace.com 3 Shadow IT is increasing because: __________________________________________________________ Employees are familiar and comfortable with the non-approved software IT approval processes are too slow or cumbersome Non-approved software better meets their needs than the IT-approved equivalent IT is viewed as an inefficient cost center IT must operate differently Adopting a new model of operations
  • 4. The New Model – IT as a Service Broker www.rackspace.com 4 IT brokers services from multiple vendors to deliver the most efficient, least costly, and most timely solution possible To facilitate the brokering of services, some enterprises may adopt a self-service platform Transitioning to this model requires a cultural shift in IT to manage service delivery rather than applications and infrastructure
  • 5. 3 Ways to Ease this Seismic Shift www.rackspace.com 5 1 Communication The key to a fluid transition 2 Training and hiring Building a better team 3 Build momentum Early wins leads to long-term success
  • 6. 3 Ways to Ease this Seismic Shift www.rackspace.com 6 1 Communication • Thoroughly explain the benefits of a service-broker model • Anticipate resistance and address concerns from both IT staff dealing with skill set changes and line-of-business employees fearing changeover from efficient systems • Communicate opportunities for existing IT staff, especially their ability to focus on more value-added activities
  • 7. 3 Ways to Ease this Seismic Shift www.rackspace.com 7 2 Training and hiring • Add more varied skill sets – Train existing IT staff – Hire new IT staff • Positions will include solution integration, vendor and IT services management in new roles such as – Application development – Application architecture – IT services integration and management – Strategic and business-critical thinking – Partner/vendor management
  • 8. 3 Ways to Ease this Seismic Shift www.rackspace.com 8 3 Build momentum • Reduce risk by: – Building a service management operating model from the ground up – Understanding and evaluating the range of service provider tools and solutions – Crafting mutually beneficial, flexible contracts with your service providers – Working with the hosting provider to define and set clear SLAs – Transitioning workloads slowly and one at a time
  • 9. Accelerate Success www.rackspace.com 9 Enable IT to be more proactive Free IT time to focus on innovation Provide optimal IT solutions faster, more efficiently, and at a fraction of the cost of traditional IT processes
  • 10. Is your IT staff ready to find and broker the best tools and technologies to meet the needs of the end user? www.rackspace.com 10
  • 11. Next Steps www.rackspace.com 11 Rackspace has the expertise to manage a successful transition to IT as a service broker and can deliver greater value to your business. Contact Rackspace or read more at Managing the Transition to IT as a Service Broker – White Paper Call Rackspace at 800-961-2888 to get started today.
  • 12. We Serve FORTUNE® 60%OF100 www.rackspace.com 12 About Rackspace Global Footprint Customers in 120+ Countries 9 Worldwide Data Centers $1.7B Annualized Revenue THE Nearly 6,000 Rackers 200,000+ Customers 90,000+ Servers 45,000+ VM ≅70 PB Stored Portfolio of Hosted Solutions Dedicated - Cloud - Hybrid OVER
  • 13. www.rackspace.com 13 About Rackspace Founder OpenStack® Open source software for building private and public clouds A Leader in the Magic Quadrant for Cloud-Enabled Managed Hosting, 2014 North America & Europe Named a Top Performer for Hosted Private Cloud by Forrester Research Inc. in “The Forrester Wave™: Q1 2013
  • 14. THANK YOU RACKSPACE® | 1 FANATICAL PLACE, CITY OF WINDCREST | SAN ANTONIO, TX 78218 US SALES: 1-800-961-2888 | US SUPPORT: 1-800-961-4454 | WWW.RACKSPACE.COM © RACKSPACE LTD. | RACKSPACE® AND FANATICAL SUPPORT® ARE SERVICE MARKS OF RACKSPACE US, INC. REGISTERED IN THE UNITED S TATES AND OTHER COUNTRIES. | WWW.RACKSPACE.COM Copyright 2014