Solving for the Coming Tidal Wave of Choices with Zulily VP Don Allen and Avail Partners Managing Partner Dan Marsh

1. Monday, July 28, 14

2. 62
Solve(eCommerce)
Monday, July 28, 14

3. Monday, July 28, 14

4. DON AL L EN
DAN M ARSH
Solving for
the Coming
Tidal Wave
of Choices:
What are you
Willing to Give Up?
VP, TEC HN ICA L OPERATIONS | Z ULILY
MANAGING PA RTN ER | AVAIL PARTN ERS
Monday, July 28, 14

5. A technology consulting agency transforming the way
business leaders take advantage of cloud economics.
Monday, July 28, 14

6. Trans-
Antarctic
Expedition
1914
Monday, July 28, 14

7. Great
teams
require
great
TRUST
Monday, July 28, 14

8. What is in our future?
Greater complexity
More vendor choices
More solutions and opportunities
Monday, July 28, 14

9. CONSPIRACY?
Who owns your
purchasing strategy?
Monday, July 28, 14

10. Is there a better way?
• Daily shopping and evaluation of vendor marketplace
• Performance, price, contract terms, culture
Superior Market Intelligence
• Freedom to design the best solutions and architecture.
• Not tied or incented to push a particular solution or vendor.
Independence
• No cost to clients
Success Based Revenue Model
Be 100%
focused on
what’s best
for clients
Monday, July 28, 14

11. Keeping your project and name confidential ensures that
your evaluation and purchasing strategy remains intact.
Keeping clients ANONYMOUS
Monday, July 28, 14

12. Market Intelligence
& Solution Design
for Infrastructure-as-
a-Service, datacenter
hosting, cloud
platforms and
networking services.
Resulting in time
savings, confidence
in due diligence,
cost containment and
increased revenue
potential for clients.
Monday, July 28, 14

13. Choose partners that are authentic
and honest about tough challenges.
Teamwork and trust create success.
AUTHENTICITY
Monday, July 28, 14

14. 2014
zulily
Proprietary
and
Confiden6al 14
Monday, July 28, 14

15. 2014
zulily
Proprietary
and
Confiden6al
A
place
for
Mom
15
Started
in
2009
by
Blue
Nile
execu6ves
(and
fathers)
Darrell
Cavens
and
Mark
Vadon,
zulily
provides
a
des6na6on
marketplace
for
mothers
of
all
ages
with
hundreds
of
new
events
and
thousands
of
products
each
day.
zulily
offers
HIGH-­‐QUALITY
PRODUCTS
AT
GREAT
PRICES
to
a
growing
list
of
loyal
customers.
Monday, July 28, 14

16. 2014
zulily
Proprietary
and
Confiden6al
E-­‐commerce
Trends:
Daily
Traffic
16
Normal
daily
E-­‐commerce
traffic
sees
2
rolling
increases
per
day.
• The
first,
between
11am
and
2pm
represents
between
7-­‐10%
of
peak
in
a
given
hour
–
• The
second,
6pm
to
9pm,
is
pronounced
but
substan6ally
lower.
Monday, July 28, 14

17. 2014
zulily
Proprietary
and
Confiden6al
The
Impact
of
Daily
Events
17
2014-­‐07-­‐23
00:08:00...2014-­‐07-­‐24
00:00:00
Launching
daily
events
at
6am
pacific
significantly
skews
the
morning
traffic
trend
of
normal
e-­‐commerce.
• We
have
to
deal
with
up
to
15-­‐20%
of
our
traffic
in
the
first
60-­‐90
minutes
of
the
day.
• While
this
lends
itself
well
to
cloud
solu6ons,
it
has
liZle
tolerance
for
auto-­‐scaling
capabili6es.
Monday, July 28, 14

18. 2014
zulily
Proprietary
and
Confiden6al
Empowering
Development
Teams
18
By
focusing
on
ownership,
tools,
and
a
culture
of
innovaRon,
our
developers
deliver.
At
zulily,
we
strive
to
empower
our
development
teams
to
own
soluRons,
from
incepRon
to
producRon.
Monday, July 28, 14

19. 2014
zulily
Proprietary
and
Confiden6al
The
Datacenter
of
the
Future
19
A
true
hybrid
datacenter
model
is
differenRated
by
ease
of
communicaRon
between
services,
layers,
and
systems.
The
Hybrid
Datacenter
offers
tradiRonal
hosRng
soluRons
while
providing
internal
services
for
cloud,
SaaS,
etc.TradiRonal
(self-­‐hosted)
Managed
Services
Cloud
Services
Cache
&
SaaS
Price
drops
per
unit
(bandwidth,
processing
power,
etc.)
as
you
move
farther
from
tradi6onal
hos6ng
Control
of
individual
systems
and
configura6on
decrease
as
you
move
farther
from
tradi6onal
hos6ng
Tradi6onal
hos6ng
works
well
for
file/Print
and
internal
office
services
Managed
services
have
historically
been
u6lized
for
“always
on”
systems
with
high
availability
and
bandwidth
needs
Cloud
services
offer
near
unlimited
scalability
and
offer
compe66ve
pricing
for
“flexible”
compu6ng
needs
Cache
and
SaaS
layers
offer
true
outsourcing
of
specialized
services
and
offload
cri6cal
func6ons
(IE:
Akamai
for
image
caching)
to
mul6-­‐geographical
loca6ons
Monday, July 28, 14

20. 2014
zulily
Proprietary
and
Confiden6al
Solu6on:
Hybrid
Hos6ng
Architecture
20
Managed
Hos6ng
Private
Cloud Public
Cloud
Capability
to
deploy
servers
Private
network Public
networkSecure
Tunnel
Virtualized
StorageData
Push
Monday, July 28, 14

21. How we teamed
Interviews to understand business,
revenue model and applications.
Challenge – one size didn’t fit all
Keeping them anonymous, provided ZU
a Market Intelligence Analysis evaluating
and comparing vendors to workloads.
• Financial, technical, strategic, cultural
Proceeded to host in person vendor
meetings in final selection. Streamline builds.
Discuss contract options.
2
1
3
4
Monday, July 28, 14

22. 2014
zulily
Proprietary
and
Confiden6al
Providers:
Hybrid
Hos6ng
Architecture
22
Managed
Hos6ng Private
Cloud Public
Cloud
Private
network Public
networkSecure
Tunnel
Virtualized
StorageData
Push
Private
“Rackconnect”
Network
for
Data
Push
&
Storage
on
Rackspace
Cloud
Public
cloud
servers
for
large
data
processing
with
large
scale
virtual
storage
Capability
to
deploy
servers
Rackspace
datacenter
Virginia
Self-­‐managed
Private
Cloud
Monday, July 28, 14

23. 2014
zulily
Proprietary
and
Confiden6al
Final
Selec6on:
Rackspace
Solid
Fit:
Scale
and
Culture
• Growth
through
innova6on
while
other
providers
have
grown
primarily
through
acquisi6ons
and
partnerships
• Great
reputa6on
for
high
availability
and
customer
sa6sfac6on
• Capable
of
suppor6ng
a
business
of
our
scale
and
rate
of
change
• Very
compe66ve
pricing
while
offering
several
hybrid
hos6ng
solu6ons
for
immediate
and
future
u6liza6on
Hardware
• Standard
Hardware:
Dell
servers
with
iDRAC,
F5
Load
Balancers,
etc.
• Hardware
monitoring
provided
• Managed
coloca6on
support
level
for
Linux
• Intensive
support
level
for
Windows
hosts
• Public
cloud
in
close
proximity
to
Virginia
23
Monday, July 28, 14

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