SlideShare a Scribd company logo
1 of 18
Higher Ed in the Now: Building Our Brands in Real-Time Georgiana Cohen Manager, Web Content and Strategy Tufts University
http://www.flickr.com/photos/smcdevitt/3091208756
http://www.flickr.com/photos/soldiersmediacenter/4723608143
 
[object Object],[object Object],[object Object]
Events http://www.flickr.com/photos/joelanman/367425390
 
 
Publishing http://www.flickr.com/photos/seattlemunicipalarchives/4112145071
 
 
 
Listening http://www.flickr.com/photos/mister-e/2247141772
Expertise & Relevance http://www.flickr.com/photos/marlened/4485977775
 
Critical Thinking http://www.flickr.com/photos/seatbelt67/502255276/
http://www.flickr.com/photos/psd/9023574/
Thank you! @radiofreegeorgy georgycohen.com

More Related Content

What's hot

Whyusetechnology 1234290969809808-3
Whyusetechnology 1234290969809808-3Whyusetechnology 1234290969809808-3
Whyusetechnology 1234290969809808-3
MaryBeth Diggins
 
Got Skills? Social Media Essentials
Got Skills? Social Media EssentialsGot Skills? Social Media Essentials
Got Skills? Social Media Essentials
sfindle
 
Digital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesDigital Identities; Digital Opportunities
Digital Identities; Digital Opportunities
Cristina Costa
 
What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...
sfindle
 
5 good practices for the online facilitator
5 good practices for the online facilitator5 good practices for the online facilitator
5 good practices for the online facilitator
claudiamfurtado
 

What's hot (20)

Cyberbullying
CyberbullyingCyberbullying
Cyberbullying
 
Inbox Zero
Inbox ZeroInbox Zero
Inbox Zero
 
Bridging the Gap - The Future of Learning
Bridging the Gap - The Future of LearningBridging the Gap - The Future of Learning
Bridging the Gap - The Future of Learning
 
Passion Driven Leadership
Passion Driven LeadershipPassion Driven Leadership
Passion Driven Leadership
 
Social Media and Social Marketing
Social Media and Social MarketingSocial Media and Social Marketing
Social Media and Social Marketing
 
Social Media and Your Job Search
Social Media and Your Job SearchSocial Media and Your Job Search
Social Media and Your Job Search
 
Building Trust Between Board and Members
Building Trust Between Board and MembersBuilding Trust Between Board and Members
Building Trust Between Board and Members
 
Whyusetechnology 1234290969809808-3
Whyusetechnology 1234290969809808-3Whyusetechnology 1234290969809808-3
Whyusetechnology 1234290969809808-3
 
How to Build a Market-based Social Media Strategy
How to Build a Market-based Social Media StrategyHow to Build a Market-based Social Media Strategy
How to Build a Market-based Social Media Strategy
 
Hardware Is Not Enough
Hardware Is Not EnoughHardware Is Not Enough
Hardware Is Not Enough
 
Got Skills? Social Media Essentials
Got Skills? Social Media EssentialsGot Skills? Social Media Essentials
Got Skills? Social Media Essentials
 
Professional Leadership Networks1
Professional Leadership Networks1Professional Leadership Networks1
Professional Leadership Networks1
 
Making A Lasting Impression (Version 2)
Making A Lasting Impression (Version 2)Making A Lasting Impression (Version 2)
Making A Lasting Impression (Version 2)
 
Digital Identities; Digital Opportunities
Digital Identities; Digital OpportunitiesDigital Identities; Digital Opportunities
Digital Identities; Digital Opportunities
 
Connected Learning Community Orientation
Connected Learning Community OrientationConnected Learning Community Orientation
Connected Learning Community Orientation
 
Our Global Future
Our Global FutureOur Global Future
Our Global Future
 
Connecting Your Community
Connecting Your CommunityConnecting Your Community
Connecting Your Community
 
Adventures in International Schools
Adventures in International SchoolsAdventures in International Schools
Adventures in International Schools
 
What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...What's in the Mix?: Integrating social media with traditional public relation...
What's in the Mix?: Integrating social media with traditional public relation...
 
5 good practices for the online facilitator
5 good practices for the online facilitator5 good practices for the online facilitator
5 good practices for the online facilitator
 

Viewers also liked (8)

Get Smart About Content
Get Smart About ContentGet Smart About Content
Get Smart About Content
 
The Value of Stories for Business
The Value of Stories for BusinessThe Value of Stories for Business
The Value of Stories for Business
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University Website
 
Experience is the New Place: The Next Evolution of Check-ins
Experience is the New Place: The Next Evolution of Check-insExperience is the New Place: The Next Evolution of Check-ins
Experience is the New Place: The Next Evolution of Check-ins
 
회원가입
회원가입회원가입
회원가입
 
DHS 2012
DHS 2012DHS 2012
DHS 2012
 
Improv Content Strategy: Doing Things the Wrong Way, the Right Way
Improv Content Strategy: Doing Things the Wrong Way, the Right WayImprov Content Strategy: Doing Things the Wrong Way, the Right Way
Improv Content Strategy: Doing Things the Wrong Way, the Right Way
 
Storytelling as a Framework for Higher Ed Web Marketing
Storytelling as a Framework for Higher Ed Web MarketingStorytelling as a Framework for Higher Ed Web Marketing
Storytelling as a Framework for Higher Ed Web Marketing
 

More from Georgiana Cohen

This is Not Fine: Working on the Web in Higher Ed During Uncertain Times
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesThis is Not Fine: Working on the Web in Higher Ed During Uncertain Times
This is Not Fine: Working on the Web in Higher Ed During Uncertain Times
Georgiana Cohen
 
Building Internal Communities to Support your Content Strategy - PSUWEB
Building Internal Communities to Support your Content Strategy - PSUWEBBuilding Internal Communities to Support your Content Strategy - PSUWEB
Building Internal Communities to Support your Content Strategy - PSUWEB
Georgiana Cohen
 
The Value of Stories for Business
The Value of Stories for BusinessThe Value of Stories for Business
The Value of Stories for Business
Georgiana Cohen
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University Website
Georgiana Cohen
 

More from Georgiana Cohen (20)

Working with Developers to Activate your Content Strategy
Working with Developers to Activate your Content StrategyWorking with Developers to Activate your Content Strategy
Working with Developers to Activate your Content Strategy
 
This is Not Fine: Working on the Web in Higher Ed During Uncertain Times
This is Not Fine: Working on the Web in Higher Ed During Uncertain TimesThis is Not Fine: Working on the Web in Higher Ed During Uncertain Times
This is Not Fine: Working on the Web in Higher Ed During Uncertain Times
 
Paving the Way for Web Governance
Paving the Way for Web GovernancePaving the Way for Web Governance
Paving the Way for Web Governance
 
Everything Old is New Again: Getting the Most Out of Your Email Newsletters
Everything Old is New Again: Getting the Most Out of Your Email NewslettersEverything Old is New Again: Getting the Most Out of Your Email Newsletters
Everything Old is New Again: Getting the Most Out of Your Email Newsletters
 
Communicating With Purpose: Digital Content Strategy for Higher Education
Communicating With Purpose: Digital Content Strategy for Higher EducationCommunicating With Purpose: Digital Content Strategy for Higher Education
Communicating With Purpose: Digital Content Strategy for Higher Education
 
Building Internal Communities to Support Your Content Strategy
Building Internal Communities to Support Your Content StrategyBuilding Internal Communities to Support Your Content Strategy
Building Internal Communities to Support Your Content Strategy
 
Building Internal Communities to Support your Content Strategy - PSUWEB
Building Internal Communities to Support your Content Strategy - PSUWEBBuilding Internal Communities to Support your Content Strategy - PSUWEB
Building Internal Communities to Support your Content Strategy - PSUWEB
 
Building Internal Communities to Support your Content Strategy
Building Internal Communities to Support your Content StrategyBuilding Internal Communities to Support your Content Strategy
Building Internal Communities to Support your Content Strategy
 
Content Matters: Making Meaning on the Web
Content Matters: Making Meaning on the WebContent Matters: Making Meaning on the Web
Content Matters: Making Meaning on the Web
 
Fit to Print: Creating Purposeful News Content
Fit to Print: Creating Purposeful News ContentFit to Print: Creating Purposeful News Content
Fit to Print: Creating Purposeful News Content
 
Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and...
Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and...Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and...
Where Strategy Meets Serendipity: A Framework for the Thoughtful Creation and...
 
Creating and Planning Content for Responsive Web Designs
Creating and Planning Content for Responsive Web DesignsCreating and Planning Content for Responsive Web Designs
Creating and Planning Content for Responsive Web Designs
 
Twitter 101 - Rules of the Road
Twitter 101 - Rules of the RoadTwitter 101 - Rules of the Road
Twitter 101 - Rules of the Road
 
Reinventing News on your University Website
Reinventing News on your University WebsiteReinventing News on your University Website
Reinventing News on your University Website
 
The Value of Stories for Business
The Value of Stories for BusinessThe Value of Stories for Business
The Value of Stories for Business
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University Website
 
Carrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University WebsiteCarrying the Banner: Reinventing News on Your University Website
Carrying the Banner: Reinventing News on Your University Website
 
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web MarketingOnce Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
Once Upon a Semester: Storytelling as a Framework for Higher Ed Web Marketing
 
Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile...
Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile...Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile...
Bridging the Real and Virtual Worlds: The Next Evolution of Social and Mobile...
 
Connecting With Students on the Web
Connecting With Students on the WebConnecting With Students on the Web
Connecting With Students on the Web
 

Recently uploaded

Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
 

Recently uploaded (20)

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectorsMS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...