1. MAC 212
Live Programmes
Planning and top tips

2. Tip #1
Production Values are
important

3. Tip #2
Think about the listener

4. Tip #3
Plan the programme fully –
And have a back-up

5. Tip #4
Plan each link and live
element

6. Tip #5
Script all cues and menus

7. Tip #6
Use signposts

8. Tip #7
Think Laterally

9. Tip #8
Be ambitious and be creative

10. Tip #9
Look beyond these 4 walls

11. Tip #10
Use Textures and Colours

12. Creating Powerful Radio: P39 of Powerful Radio
extracts from Tommy Kramers Coaching Handbook
 Pull the listener with you
 Use real language
 Connect with the listener
 The rule of one
 Promote ahead
 Have a road map

13.  Find 2 ideas online. You
can use Twitter, The Daily
Mail, The Sunderland Echo
 How would you turn it into
radio?
TODAY  What techniques would
you use?
 Who would you talk to?
 Write a cue