2. MAC 212:
Live Radio and Commercial Production
week one

3. Which of the following have you listened in the
past 10 days?
• Music on a digital device
• A CD
• Music on spotify or slacker
• A podcast
• Radio

4. What the world listens to…

5. So, Radio IS still important

6. How do we listen?

7. Radio Listening
• Live FM
• Live DAB
• Live DTV
• Live Online
• Podcast
• Online On-Demand

8. RAJAR DATA RELEASE
Quarter 2, 2011 - August 4, 2011
RELEASED AT 00.01HRS THURSDAY AUGUST 4, 2011
June '10 Mar '11 June '11
All Radio Listening
Weekly Reach ('000) 46,771 47,266 47,616
Weekly Reach (%) 90.6 91.6 91.7
Average hours per head 20.0 20.5 20.7
Average hours per listener 22.0 22.4 22.6
Total hours (millions) 1,030 1,058 1,076
All Radio Listening - Share Via Platform (%)
AM/FM 67.0 65.4 65.2
All Digital 24.6 26.5 26.9
DAB 15.8 16.7 17.2
DTV 4.1 4.1 4.8
Internet 2.9 3.6 3.2
Digital Unspecified * 1.8 2.0 1.7
Unspecified * 8.5 8.1 8.0
* Inevitably, there is a certain amount of unspecified listening because either the respondent is unsure, or it is not always possible for them to know whether the station to which
they are listening is being broadcast on analogue or digital, or via which platform. Every effort is made by RAJAR to ensure the instructions given to both interviewers and
respondents elicit the highest possible volume of specified analogue/digital stations and platforms.
Source RAJAR / Ipsos MORI / RSMB

9. What radio station do you listen to?
Commerical
• Radio 1
• Radio 2 • Absolute (80’s, 90’s, CRock)
• Radio 3 • Classic
• Radio 4 • TalkSport
• Radio 5 Live • Smooth
• 1Xtra • Capital
• 6Music • Real
• Radio 4 Extra
• Metro
• World Service
• Magic
• Asian Network
• Nations and Regions (Local • Sun FM
radio) • 107 Spark FM
• DAB Stations (Xfm, Kiss, Heat)

10. Most popular national stations
• 1. BBC Radio 2 (13.9m)
• 2. BBC Radio 1 (11.6m)
• 3. BBC Radio 4 (10.8m)
• 4. Heart (7.6m)
• 5. Capital (6.8m)
• 6. BBC Radio 5 live (6.6m)
• 7. Classic FM (5.7m)
• 8. Kiss (4.2m)
• 9. Magic (4.0m)
• 10. talkSPORT (3.2m)

11. So, the module
• 3 elements of coursework
– 2 x live radio programmes
– 3 x radio commercials
– Critical evaluation
• Work alone and in a group
• Practical skills, creativity, content production

12. What we’re looking for
• Great ideas
• Well-crafted content
• Audience aware programmes
• Good technical skill
• Understanding of what works on radio

13. Think About
• Programmes
– Live and Recorded Content
– Presentation style
– Online Content
• Commercials
– Creative Treatment
– Selling techniques
– Writing and Production