1. Redbeacon knew consumers needed a better way to
hire local service professionals, and that local service
professionals needed morework.However,Redbeacon
lacked a way to generate enough leads to accelerate
their sales process. Radius gives them the data,
insights, and tools they need to consistently grow
their lead generation efforts.
case study
How Redbeacon Slashed Research Time,
Supercharged Conversions, & Grew
Market By 240% Using Radius
redbeacon
a Home Depot® company

2. about redbeacon
company overview
- Foster City, CA
- 100+ Sales Reps
- Sales Managers Build Lists
- 100+ Reps Prospect & Engage
remarkable faqs
- Acquired by Home Depot in 2012
- Built own CRM called TACO
- Every rep calls 100-200 leads per day
target market
- Local service providers
- 60 verticals
- 7 markets & growing
the problem
Redbeacon sales leadership looked to
Radius to identify large quantities of quality
local service providers in specific verticals
and locations. Sales reps turned to Radius to
gain insight into every lead.
With hundreds of salespeople and rapid growth into
new locations and verticals, Redbeacon was expand-
ing fast. But without a constant stream of new leads,
the Redbeacon sales team had no way to scale their
growth. They needed a centralized solution, but only
had access to disparate and unreliable data sources.
The poor quality of their data led to low conversion
rates, and sales reps wasted valuable time sifting
through data and calling wrong numbers.
To address the issue, many reps were spending hours
scanning social media sites and search results to find
any insights they could about prospects. Engagement
was still low.
meet redbeacon
Redbeacon is the link between local, professional service providers and their
customers. Skilled service providers create profiles and receive jobs from
consumers who select and book with their top choice. Everything from the provider
application process to the final booking, billing, and reviewing happens within the
Redbeacon interface.
“We always need to be
in acquisition mode.”
-firstname lastname, redbeacon ceo

3. the results
+ Slashed research time while increasing conversion rates.
+ Bolstered lead targeting capability to fuel expansion.
the solution
Redbeacon’s sales organization fills their
pipeline by building prospect lists that
empower reps to gain insight into every lead.
Through the use of Radius, Redbeacon sales leaders
now build large, pre-qualified prospect lists containing
accurate, up-to-date information on their prospects.
Sales reps now use Radius’ real-time insights from
social media and website activity to have relevant,
engaging conversations with their prospects.
As Redbeacon continues their rapid growth, they
need to efficiently and intelligently identify new
target markets. Radius provides reps with the data
and research to identify which target markets to
launch next.
“Radius saves tens of hours
in prospecting time.”
- anthony rodio, redbeacon ceo
manager
1. Create research list to evaluate market potential
2. Build vertical-targeted prospect list for market
geographies
sales representatives
1. Sync new businesses into CRM
2. Connect and engage
3. Close new businesses
qualifying using online activity
+ =www

4. contact
I’m [NAME], a [POSITION] at Radius.
Let’s setup chat for 10 minutes. I’d love to help.
1.855.RADIUS-0
info@radiusintel.com
about us
Identifying and engaging with the right local businesses can be overwhelming due to the
disorganized — and often contradictory— nature of local business information. Radius
Intelligence has amassed unmatched data that documents the existence and activities of
over 20 million small and medium-sized U.S. businesses. Using Radius, businesses are
empowered to prospect smarter and accelerate sales.
140 2nd Street Ste. 300
San Francisco, CA
94105
radiusintel.com
Smarter sales, faster.
Data for prospecting smarter.
Insights for closing faster.