Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (6)
Similar to WHAT IS INTERACTIVE
Similar to WHAT IS INTERACTIVE (20)
Recently uploaded
Recently uploaded (20)
WHAT IS INTERACTIVE
- 1. INTERACTIVE
- 2. INTER-ACTIVE= ACTING AND RESPONDING TO EACH OTHER
- 6. A BRAND
- 7. DOES NOT EXIST UNLESS THERE IS A REACTION
- 8. LIKE A TREE THAT FALLS IN THE FOREST AND THERE’S NO ONE AROUND
- 9. CREATING NOISE OR VISIBILITY DOES NOT GIVE A BRAND MEANING
- 10. NOISE IS NOT BRANDING
- 11. IN OTHER WORDS...AWARENESS WITHOUT IMPACT IS MEANINGLESS
- 13. MARKETING WITHOUT MEANING IS USELESS
- 14. WHY ARE INTERACTIONS SO IMPORTANT?
- 15. NOT BEING INTERACTIVE WILL KILL YOUR BRAND
- 17. EMOTIONS
- 18. EMOTIONS THAT SPARK DEBATE
- 20. HUMANS CONNECTING WITH EACH OTHER
- 24. HUMANS ARE SOCIAL BECAUSE THEY ARE EMOTIONAL
- 25. HUMANS ARE NOT RATIONAL
- 26. INTERACTIVE IS WAY BIGGER THAN THE WEB
- 28. IF NO EMOTION
- 29. IF NO BEHAVIOUR
- 32. MARKETING FAILED
- 33. FAIL
- 34. NO EMOTION = NO IMPACT= NO ONE CARES
- 35. WITHOUT INTERACTION, YOUR BRAND DOESNT EXIST
- 36. OUCH
- 38. NO
- 40. THAT NO ONE LOOKS AT
- 41. AND NO ONE CLICKS
- 45. BTW: OFFLINE CAN BE INTERACTIVE
- 46. TV CAN BE INTERACTIVE
- 47. NEWSLETTERS ARE A GREAT FORM OF DIRECT MARKETING
- 48. BUT VERY VERY VERY RARELY INTERACTIVE
- 49. LETTING YOUR BRAND CONNECT WITH HUMANS IS INTERACTIVE
- 50. WEBSITES CAN BE INTERACTIVE
- 52. ONLINE ADVERTISING BY THE SAME RULES AS TRADITIONAL ADVERTISING
- 53. IS DEFINITELY NOT INTERACTIVE
- 54. LETS NOT KID OURSELVES:
- 58. IS BULLSHIT
- 59. WHERE DO YOU STAND?
- 60. VALUE CREATES EMOTION EMOTION CREATES VALUE
- 61. INTERACTIONS CREATE MEANING MEANING CREATES INTERACTION
- 62. AWARENESS IS NOT AN EMOTION
- 63. I DONT LIKE BEING INTERRUPTED
- 64. DO YOU?
- 65. INTERRUPTION SHOWS LACK OF RESPECT
- 66. YOU BETTER HAVE SOMETHING REALLY IMPORTANT TO SAY IF YOU’RE GOING TO INTERRUPT
- 67. INTERRUPTION MARKETING IS NOT A “NECESSARY EVIL”
- 68. WHILE WE’RE ON THE SUBJECT
- 70. WITHOUT THE INTERACTION, ADVERTISING IS NONSENSE
- 71. PRODUCT THE MOST IMPORTANT “P” OF MARKETING
- 72. DONT JUST MAKE A WEBSITE AND SOME LAME BANNERS
- 73. EXTEND YOUR PRODUCT BENEFITS AND EXPERIENCE ONLINE
- 74. SHOW DON’T TELL
- 75. IF YOU CAN’T?
- 76. YOU HAVE BIG PROBLEMS
- 77. SOCIAL MEDIA IS ANOTHER OBVIOUS ONE
- 79. FACE IT
- 80. MAYBE ADVERTISING ISNT THE RIGHT WORD ANYMORE
- 81. MAYBE ADVERTISING IS NOT RELEVANT ANYMORE
- 82. IF NO ONE CARES, YOU DONT NEED TO EXIST ANYMORE
- 83. AND YOU WONT BE ABLE TO BUY YOURSELF OUT OF THIS
- 84. NO PURPOSE
- 85. BRANDS WHO FAIL TO CONNECT ARE DEAD OR DYING
- 86. A WEBSITE THAT FAILS TO CREATE AN IMPACT IS DEAD
- 87. A CAMPAIGN THAT FAILS TO CREATE AN IMPACT IS DEAD
- 88. A PRODUCT THAT FAILS TO CREATE AN IMPACT IS DEAD
- 89. YOU MUST HAVE AN IMPACT
- 90. OR YOU WILL DIE
- 91. NOT BEING CARED FOR KILLS BRANDS
- 93. CARING IS AN EMOTION
- 94. AWARENESS IS NOT AN EMOTION
- 95. IF YOU WANT TO SAVE YOUR BRAND
- 96. STOP TALKING TO YOURSELF
- 98. REACH OUT AND BE HONEST ABOUT WHO YOU ARE
- 99. THE MORE EMOTION YOU CREATE THE BETTER
- 100. THE MORE BEHAVIOUR THE BETTER
- 102. FACILITATING INTERACTION IS YOUR RESPONSIBILITY
- 103. INTERACTION
- 104. MAKING HUMANS AND BRAND CONNECT
- 105. GO