Hi, User Experience and Design Thinking for Startup is a talk about understanding people and designing business for them. I explained the principles that I created to sell the benefits to invest in UX when you need to develop a service or a product. I also gave some examples using this principles. My 7 UX Principles: Essential, People Focus, Smart, Attractive, Practical, Innovator and Flexible. So, after explain an approach I talked about Design Thinking, using that approach to develop service design focused in Startups. I hope that you enjoy the slides and please, give me your feedback. Best Regards, Rafel Daron Twitter: rafaeldaron Email: rafaeldaron@gmail.com

1. UX & Design Thinking
for Startups
Understanding & Designing Business
Rafael Daron
UX & Service Designer
@rafaeldaron
rafaeldaron@gmail.com

2. - Master in Service Design, Politecnico di Milano, IT
- Specialist in Interaction Design, Faber Ludens, BR
- Bachelor in Information System, UNISEP, BR
- UX & Service Designer at Beta-i, Lisbon, PT
- UX & Service Designer at MediaEngine, Milan, IT
- Interaction Designer at C.E.S.A.R., Sorocaba, BR
- User Experience at CISS, Dois Vizinhos, BR
- Teacher at UNISEP, Dois Vizinhos, BR
About me

3. What is wrong here?

4. What is wrong here?

5. And here? What is wrong?

6. And how about that?

7. They insist!

8. Please, don’t do
that at home!

12. Essential
Attractive Practical Innovator Flexible
People Focus Smart
7 UX Principles
To the best experience

42. 1
Exploration

44. 2
Ideation

46. “If you want to have good ideas
you must have many ideas”
Linus Pauling

47. Don’t be shy!
Have crazy and absurd ideas.

48. 3
Prototype

49. MVP / MVS

50. Case: Conecta

51. Case: Conecta

52. Case: Conecta

53. Case: Conecta

54. 4
Experimentation

57. Paper Prototyping
Ltia

58. Give to real customers.

59. They liked to use?
They will buy?
Ask feedback.

62. “Fail Often to
Succeed Sooner”
IDEO

63. THANK YOU!
Rafael Daron
UX & Service Designer
@rafaeldaron
rafaeldaron@gmail.com