Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Raghda tarek's CV '15
1. Raghda Tarek Rashed
Mohandessin | Cairo
raghdarashed1@gmail.com | +20100.70.30.149 |
LinkedIn: https://www.linkedin.com/profile/view?id=282771853&trk=nav_responsive_tab_profile_pic
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A recent Business Administration graduate, majored in Marketing from Georgia State University in Cairo. I
would like to obtain a position that utilizes and further develops my analytical skills and knowledge in a
practical and fast-paced environment. My career goal is to assume a role, which allows me to take
responsibility for the analysis and interpretation of commercial data for a well-respected and marketing-
leading company.
Areas of Expertise
Personal Selling – Social Media Marketing – Sales Management – Advertising – International Marketing – Retailing
– Consumer Behavior – Business-to-Business – Marketing Research – Strategic Management – New Product
Management – Marketing Problems
EDUCATION
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Bachelor of Business Administration, Marketing Major
Faculty of Commerce, Georgia State University Joint Program
Cairo University, Giza, Egypt
Accumulative Grade: Good (C)
Graduation Class: June 2013
High School
GCSE, Manor House School (2006 – 2009)
Saint Joseph School (SjS) (1996 – 2006)
EXPERIENCE
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Wadi Degla,
Marketing Analyst since Jan 2015
Currently, I’m part of a team that is responsible for all types of advertisements for all Wadi Degla Clubs.
Types of Ads:
- Covering Marketing Campaigns
- Social Media Ads & designs
- Organizing Conferences (Press Conferences, Honoring Athletes...etc.)
- Organizing events on annual occasions in all clubs (Feast, Christmas, Ramadan…etc.)
- All printed materials (flyers, brochures, newspaper ads)
- Getting Sponsors
- Radio Ads
- Contacting advertising agencies for creative work
2. Other tasks:
- Complete concept-testing for new products
- Perform extensive market research
- Identify positive financial outcomes to increase profitability
- Assess client’s promotional needs
- Create questionnaire and surveys
- Generate reports that analyze competition and customers
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I was responsible for two main projects: The District & Cairo Tower
- I maintain the relationship between Pro-Ads and the clients, our main client is “Wadi Degla” I work
as the liaison between Pro-Ads and our client for setting up designs and everything
- I’m experienced in all types of BTL Ads & in organizing different kinds of events and
activation.
I handled a Ramadan Tent project, “Khayamiya” that took place at Omar El Khayam Boat,
Zamalek, I did everything related to Sponsorship Packages, Corporate Deals & Marketing for
the project.
Leap Media, BTL (Below The Line) Agency,
Account Executive Intern Feb 2014 To May 2014
As an Account Executive, my tasks were:
- Maintaining the relationship between the agency and the client.
- Act as the liaison between the client and the creative team to ensure the client’s needs and goals are
being met on every project.
- Managing pitches to the client, the client’s budget.
Wadi Degla Holding Company,
Marketing Intern Feb 2013 To June 2013
I took this internship during my last semester of University, as we were obliged to do a 4-month internship.
I worked as a Marketing Researcher for WadiDegla Clubs, My tasks included:
- Collecting data and information about consumer opinions’ about Food & Beverage, Sports Activities,
and Club’s Security…etc.
- Developing Questionnaires
- Analyzing those Questionnaires and entering their data on the SPSS then come out with a
presentation displaying these data on graphs and other illustrating figures.
I also worked on the Market Entry for “Deglawy Stores”. My marketing team and me analyzed the
market and studied our competitors and did a whole Market entry strategy.
Extracurricular Activities
“CAPS” 2011
- External Committee member, CAPS(Career Advising & Placement Services)
- CAPS is a student activity responsible for organizing Cairo University’s employment fair.
3. Personal Skills
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- Interested in Arts & Crafts - Self-Motivating
- Problem Solving - Positive attitude towards change - Written and verbal communication
skills
- Computer Skills: Mac/PC – MS Office Suite (Word, Excel, PowerPoint) – Social Media Platforms.
Languages
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- Arabic: Mother tongue - English: Excellent
- French: Fair (TOEFL ITP test passed with score 567)