Social Media pervades all spheres of life. A Basic understanding of the attributes of Social Media can contribute to increased profitability in business and decreased pain points. The positive influence of Social Media extends to the professional careers and in many ways provides a platform for the individual to strike a balance between work and life. My approach to the document takes into account all the platforms. I have taken the liberty of taking a specific example from LinkedIn to illustrate the identity of an organization, which show cases their products and services in their Company Page. Depending on the users preference this identity can be replaced by an identity of a platform of their choice. While the subject matter itself is exhaustive, my endeavour is to examine the fundamentals that affect our social media experience. This is a small contribution to my fellow passengers on Mother Earth.

1. Maximizing ROI on Social
Media
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2. Enhance your Social Media Presence &
Get Found for your needs
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3. BUILDING BLOCKS: Manifestation, Impact
& Realization
IDENTITY
SHARING
SOCIAL MEDIA PROFILE
GROUPS
CONVERSATIONS
SOCIAL MEDIA
PRESENCE
REPUTATION
RELATIONSHIP
CONNECTIONS
ENGAGEMENT
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4. THREE CRITICAL FACTORS
• Social Media Profile
• Strategy To Nurture Network
• Levels of Engagement
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5. ELEMENTS OF AN IDENTITY
• For an Individual
– Profile
• For an Organization
– Company Page
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6. Attributes & Possibilities of a Company
Page (LinkedIn Specifics)
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7. COMPANY PAGE
PRODUCT & SERVICES
LEAD GENERATION
SALES CALLS
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is a registered trademark of LinkedIn Corporation

8. STRATEGY TO NURTURE NETWORK
• Varies from Business to Business
• Depends on the requirements of specific business.
• Depends on the marketing models, marketing strategy, revenue
models, customer support requirement, hiring requirement, &
online reputation management.
• Has to be proactive & continuous taking, into account the needs of
the business.
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9. 9

10. Engagement for the Organisation
Organisational Identity = Home Page
+ Products & Services
Components of the Network
Followers
Groups
Engagement for the Individual
Individual Identity = LinkedIn Profile
Components of the Network
Employee Network
Strategy To Nurture
Network
Individuals connections
Strategy To Nurture Network
Constantly Evolving Community
for the Entities needs
Constantly Evolving connections for
the Individuals needs
Engagement: Relevant Content for the
desired & evolving community
Engagement: Relevant Content for the
desired & evolving Connections
Interact
Interact
Measure
Measure
Analyse
Analyse
Refine
Refine
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11. Reference SlideShare documents
• Spectrum Consulting Social Media Workshop
• Are you leveraging linkedin adequately?
• Endorsements: The hidden perils of your network
• LinkedIn for education: An Implementation Aid
• LinkedIn Profile Improvement Tips
• Spectrum Consulting Social Media Workshop Participants Feedback
• Spectrum Consulting Social Media Workshop Participants Analysis
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12. Thank you for going through my presentation. Need Help:?
Individuals seeking Professional help may contact me for
• Personal Branding and improving your Personal Branding through
Linked In
• Choosing, Changing, Positioning or Improving your career
Organizations may get in touch with me, if they are desirous of
• LinkedIn Training & Consulting
• Improving their Linked In experience
• Optimizing their business process by leveraging Linked in
• Recruitment Related Advisory services
Raghunath Ramaswamy,
raghu@spectrumconsultingindia.com
9840925155
Twitter:@RaghuRamaswamy
LinkedIn Pub url: http://in.linkedin.com/pub/raghunathramaswamy/2/216/341
http://www.spectrumconsultingindia.com/training.aspx
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