3. Misconception
Different media for different businesses
• Offline – Foursqure
• Restaurant – Burrp, Zomato
• Music – Soundcloud
• B2B – Quora, probably
• Not interested in Social buzz - Orkut
4. Why Analytics?
• Which channel works?
• Facebook/Twitter/Youtube/Pinterest/Google+/Quora and so on
• What kind of content?
• Information/Promotion/Trivia
• Links/Images/Text
• When to post?
• What time of the day?
• What day of the week?
• Who are my Influencers?
• What is the current sentiment of my brand?
18. So many tools?#$@%@#$
• Tie metrics to Goals… Remember?
• First define metrics
• Search for tools for those metrics, not other way round
• Tools available now may not be relevant after 1 year