1. CREATING AN INTERACTIVE
AND ENGAGING WEBSITE
Raheel Gauba
Brand Leader / Creative Director

2. Raheel Gauba © 2011 Blackbaud

3. hello!
raheel gauba brand leader & creative director
email: raheel.gauba@blackbaud.com
facebook: Raheel Gauba twitter: @raheelgauba
Raheel Gauba © 2011 Blackbaud

4. ground rules
3 Raheel Gauba © 2011 Blackbaud

5. ground rules
there are none.
3 Raheel Gauba © 2011 Blackbaud

6. 4 Raheel Gauba © 2011 Blackbaud

7. “ Charity websites are poor
campaigning tools and
often fail to use the most
“
effective web - Precedent (Communications agency in UK)
March 19, 2010
technologies
...found the sites often lacked basic
information about the charity and
appeared to have little overall strategy
4 Raheel Gauba © 2011 Blackbaud

8. 68%
of U.S. online shoppers agree that they
will distrust a site that doesn’t have a
professional appearance
eMarketer - 2006
Raheel Gauba © 2011 Blackbaud

9. 75%
of web users admit making judgements
about the credibility of an organization
based on the design of its website
BJ Fogg, Stanford Web Credibility Project
Raheel Gauba © 2011 Blackbaud

10. it’s simple
when users find information quickly + easily,
they will return
repeat users are extremely valuable,
they are more likely to “convert”
when users have a positive experience,
they will recommend your site to others
Raheel Gauba © 2011 Blackbaud

11. Microsoft’s Bing.com search engine
increased their revenue by $80M just by
adjusting the color of their hyperlinks
- Paul Ray, UX Manager (Bing.com)
Raheel Gauba © 2011 Blackbaud

12. American Heart Association enjoyed a
60% increase in donations after
conducting a usability analysis and
making adjustments to the homepage,
updating the design and improved the
sign-in process.
- Usability Sciences
Raheel Gauba © 2011 Blackbaud

13. Amazon.com added $2.5B to their
revenue stream by adjusting the sort
order of user comments.
- (I’ll have to get back to you on the source)
Raheel Gauba © 2011 Blackbaud

14. interact
“
“ to act on or in close
relation with each other
- World English Dictionary
11 Raheel Gauba © 2011 Blackbaud

15. why? emotion
+ connection
= caring
12 Raheel Gauba © 2011 Blackbaud

16. results.
measurable
actionable
13 Raheel Gauba © 2011 Blackbaud

17. outcomes.
trust
conversions
viral / social
14 Raheel Gauba © 2011 Blackbaud

18. speaking of
social
• Social media users set higher goals (3 x higher)
• Twitter users raise more funds (10 x more)
• On average, each FB post worth $10 in donations
• Get your mind blown by attending the next session!!
15 Raheel Gauba © 2011 Blackbaud

19. achieve likeability
- Guy Kawasaki
16 Raheel Gauba © 2011 Blackbaud

20. Make the world a better place.
17 Blackbaud.com Discovery - Raheel Gauba © 2010 Blackbaud

21. Make the world a better place.
SUPPORT ORGANIZATIONAL GOALS
17 Blackbaud.com Discovery - Raheel Gauba © 2010 Blackbaud

23. BUILD A COMMUNITY &
STRENGTHEN RELATIONSHIPS

25. CREATE / IMPROVE
BRAND
AWARENESS

26. 20 Raheel Gauba © 2010 Blackbaud

27. it’s about marketing
20 Raheel Gauba © 2010 Blackbaud

28. it’s about marketing
it’s about communicating
20 Raheel Gauba © 2010 Blackbaud

29. it’s about marketing
it’s about communicating
it’s about you
20 Raheel Gauba © 2010 Blackbaud

30. it’s about marketing
it’s about communicating
it’s about you
it’s about your supporters
20 Raheel Gauba © 2010 Blackbaud

31. it’s about marketing
it’s about communicating
it’s about you
it’s about your supporters
it’s also about technology
20 Raheel Gauba © 2010 Blackbaud

32. 21 Raheel Gauba © 2010 Blackbaud

33. social video A.R. flash NFP
GE Ecomagination x x
Avaaz.org x x
BMW Z4 x
The Majestic Plastic Bag x
I Am Second x x x
Ave Maria Memorial Locator x x
We Choose the Moon x x x
Lincoln Memorial Interactive x x x
San Francisco Symphony Orchestra x x
Make History 9/11 x x x
Waterlife NFB x x
All About Birds x x
Simple Machines x x
Lost There, Felt Here - Protect an Acre x x x
Light It Up Blue x x
VoteEasy - 2010 x x
21 Raheel Gauba © 2010 Blackbaud

34. social video A.R. flash NFP
GE Ecomagination x x
Avaaz.org x x
BMW Z4 x
The Majestic Plastic Bag x
I Am Second x x x
Ave Maria Memorial Locator x x
We Choose the Moon x x x
Lincoln Memorial Interactive x x x
San Francisco Symphony Orchestra x x
Make History 9/11 x x x
Waterlife NFB x x
All About Birds x x
Simple Machines x x
Lost There, Felt Here - Protect an Acre x x x
Light It Up Blue x x
VoteEasy - 2010 x x
22 Raheel Gauba © 2010 Blackbaud

35. thanks!

36. thanks!
raheel gauba brand leader & creative director
email: raheel.gauba@blackbaud.com
facebook: Raheel Gauba twitter: @raheelgauba