1. World’s Best Interactive Nonprofit Websites
Raheel Gauba

2. Raheel Gauba © 2010 Blackbaud
groundrules
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there are none.

3. Raheel Gauba © 2010 Blackbaud
disclaimer.
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4. © 2010 BlackbaudRaheel Gauba4
Charity websites are poor
campaigning tools and
often fail to use the most
effective web
technologies
“ “- Precedent (Communications agency in UK)
March 19, 2010
...found the sites often lacked basic
information about the charity and
appeared to have little overall strategy

5. Raheel Gauba © 2010 Blackbaud
interact
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to act on or in close
relation with each other“
“
- World English Dictionary

6. © 2010 BlackbaudRaheel Gauba
why?
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emotion
+ connection
= caring

7. © 2010 BlackbaudRaheel Gauba
isolate.
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experience
immersive
journey

8. © 2010 BlackbaudRaheel Gauba
how?
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inspiration
idea
design
technology

9. © 2010 BlackbaudRaheel Gauba
results.
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measurable
actionable

10. © 2010 BlackbaudRaheel Gauba
outcomes.
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trust
conversions
viral / social

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achieve likeability
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- Guy Kawasaki

12. © 2010 BlackbaudRaheel Gauba
it’s about marketing
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it’s about communicating
it’s about you
it’s about them
it’s also about technology

13. © 2010 BlackbaudRaheel Gauba13
let’s dream

14. © 2010 BlackbaudRaheel Gauba15
video
GE Ecomagination
James Alliban AR Business Card
BMW Z4
Articulated Naturality - Video
I Am Second
Ave Maria Memorial Locator
We Choose the Moon
Lincoln Memorial Interactive
San Francisco Symphony Orchestra
Make History 9/11
Waterlife NFB
All About Birds
Simple Machines
Lost There, Felt Here - Protect an Acre
Live Hope Love
Smithsonian - Ocean Portal
A.R. flash
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NFP
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15. © 2010 BlackbaudRaheel Gauba16
let’s talk about you

16. why,
thank you!raheel gauba
brand leader & creative director blackbaud
twitter: @raheelgaubaemail: raheel.gauba@blackbaud.com
facebook: Raheel Gauba