2. Firstly I would like to explain the
main genre of my film and which
institution caters these types of films
really well. Main genre of my film is
romantic comedy or chick flick as
they are highly budgeted films so
my chosen media industry is
Hollywood which has produced
thousands of chick flicks than any
other industry.
Chick flicks are targeted at
teenagers and young adults mostly
females in which the plot is based
upon the special interests of teen
girls, such as coming of age, first
love, rebellion, conflict with
parents, teen angst, and alienation.
They are designed to appeal to a
largely female target audience and
these films are light hearted, and
have humorous plotlines.
3. My film had been
developed using various
codes and conventions.
Firstly through the mise en
scene which includes
costumes, props, location
and even sound. My film
“Inversely Proportional
and one of the hit film like
“From Prada To Nada”
shares several similarities.
4. As mostly in chick flicks, chick is
shown very fashionable and is
wearing bright and branded
clothes and wearing lots of
makeup while the nerd girl is shown
wearing casual clothes and no
makeup at all. As you can see in
the screenshot of the film “From
Prada To Nada” that Mary is
wearing branded and fashionable
clothes and on the other hand
Nora her sister is wearing very
normal and casual clothes.
5. On the other hand Nora her
sister is wearing very normal
and casual clothes. She isn't
looking very fashionable
Nora in “From Prada To Nada”
Flora in Inversely Proportional
In my film the chick is seen
wearing a funky top and a
bottom and she cares a lot
about what she is wearing this
clearly tells audience that Flora
is the chick.
6. While on the other hand Bella
who is shown as a nerd is
wearing casual clothes and she
isn’t very fashionable this
indicates the fact that she
doesn’t care about herself and
what clothes she is wearing. The
pictures below indicate both
the characters of my film.
7. Another thing which is
similar in most of the teen
films is that it shows the
nerd girl always studying
and working in her
assignments. This thing is
highlighted in From Prada
To Nada and my film. The
nerd girl Nora is shown
studying and all her
books are spread all over
the table. This
immediately gives
audience clear hint that
this is a nerd girl who likes
to study.
8. It is a screenshot of my
character Bella who is shown
working on her book. In the
frame we can see the books
piled up in a side and some
notebooks beside her hand.
Normally a nerd is seen
doing his/her assignments
and always studying. By
seeing this my audience
which is normally teenage
girls will easily identify the
nature and habits of this
character as they have
experienced such
characters in their real lives.
9. Another thing that is similar in
many chick flicks and so do I
have also portrayed in my film is
that the chick normally goes
into the shopping malls and tries
out different stuff on them. My
character flora is shown trying
different clothes on herself and
on the other side Mary of from
Prada to nada is also shown
trying out glasses at herself.
10. Normally the girls shown in these
types of films are best friends and
they like to hangout with their friends
whom they trust most. On the other
hand the film that had supported the
idea of bond of friendship is The
Sisterhood Of Travelling Pants. The
picture below shows that how these
five girls are bound in the relation of
friendship and they normally goes to
shopping with each other. “Sisterhood Of Travelling Pants
11. In my film I have portrayed
the idea of friendship and
how this bond is strong
and powerful. I have
shown both Flora and
Bella going on shopping
and how much they enjoy
each others company
despite of having
differences in personality.
12. Now moving on to the challenges of my
film. Firstly in most of the chick flicks or
romantic comedies there is a guy
involved and the girls whether it is a nerd
or chick falls for him. The examples could
from “The sisterhood of travelling pants”
and “From Prada to Nada”.
13. Edward & Nora in “From
Prada To Nada
Eric & Bridget In “Sisterhood Of
Travelling Pants
14. In my film I haven’t
shown any guy
involved in it and it
solely revolves around
girls. This thing shows
that a film is not
necessarily had to be
about boys, the
relationship the girls
have with them and
the problems arising
from them. In my film I
have highlighted the
idea that a chick flick
could be made without
any male involvement
or dominance over the
plot.
15. Another challenge that my film has put
up is that in the editing process is that I
have used jump cuts. Normally the chick
flicks start off with a normal pace and
usually no jump cuts are uses. In my film I
have used jump cuts in the start credits
because I wanted to increase the pace
of my film and wanted my characters to
act quickly.