2. Are you aware about the SEO and about your brand how its effects?
What about online business presence.
Are you aware of what your customers want form your website
What about your competitors?
Do you know how people reach your organization
5. What is Search Engine?
•Definition: An internet-based tool that searches an index of documents
for a particular term, phrase or text specified by the user. Commonly used
to refer to large web-based search engines that search through billions of
pages on the internet.
•Different than a Directory
Spider, Indexer, Database, Algorithm
Video and photo sharing
Blog entries
Professional social networking sites (e.g. Linked In)
Frequent updates to documents searched and ranking algorithm
7. Parts of ON PAGE SEO
Meta Tags
Header Tags
Robots.txt
XML Sitemap
301 Redirection
Content Optimization
Alt Tags Optimization
Anchor Text Optimization
Inter Linking Optimization
URL Optimization
8. Parts of OFF PAGE SEO
Directory Submission
Bookmarking Submission
Article Submission
Blog Posting
Forum Participation
Press Release Distribution
Classified Ads
Local Business Listing
Document Sharing
Profile Creation
9. SEO with SMO
Now these days SEO is not enough for ranking in search
engines. If you want a better result threw SEO then you have to
concentrate also on Social Media Optimization (SMO). SMO
helps you to give better ranking as well as high volume of
relevant traffic to your site, that increase you brand popularity
and it helps you to get more business form you website.