quick views on why Abbott Pharma needs ddigital marketing solution

1. Why Abott Pharma needs Digital marketing?
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2011-12 march

2. why
abbott
need
Digital marketing

3. because

4. It’s not a fad.
It’s a fundamental
shift in the way
we communicate.

5. Reason #1
keyword is the new neon sign
helpful is the new viral
engage is the new ad buy
targeted landing pages with clear call to action
are new "homepage"
measurable is the new "i hope it works"
dialogue is new communication model

6. 50
BILLION.
The number of peer
influence impressions
Indians generate per
year via social media.

7. Today
people are connected

9. Reason #2
78% of people trust the
recommendations of
other consumers.
Nielsen “Trust in advertising” report
While only 14% of people
trust advertisements.

14. 800M

36. Abbott return on investment
digital word of
interaction recognition prescriptions loyalty
action mouth
return on interaction + return on influence
a more realistic way
to access value

37. Invest Earn Own
Social Media Brand and Product
Internet Advertising (Pages and Feeds) Websites
PPC - Search Mobile Brand and
Word of Mouth
Marketing Product Websites
Proprietary Mobile
Mobile Advertising User Forums Applications
News, PR, Customer Care
Sponsorships Announcements Services
Paid Applications Doctor Proprietary
Relationships Digital Content

39. Business Objective:
Improve doctors connect
Promote a product and launches
Manage and respond to a crisis
Event activation
Advocate an issue or cause

40. Social channel
relevance
creative’s
- message boards
testing
- groups
segmentation
-forums
integration
-discussion boards
subscriptions
-blogs
reporting and analysis
-greetings
delivery audits
-newsletter
-weekly digest
-videos
-events What will we do on
-photos
-admin control
email marketing
-complete moderation

41. TRINETRA
FOCUS COMMUNICATIONS

43. great content
conversations
continuous
delivering

44. thank you
rahul avasthy
rahuldutt1@gmail.com
2011