PART-2

1. Meaning, Symbolism&Psychologyof Color

2. The power of colors stimulates our nervous system and evokes emotional states. The colors of our environment travels through our eyes to our brain causing various hormonal releases.

3. Facts about colors

4. Ads in color are read up to 42% more often than the same ads in black and white. Color increases brand recognition by up to 80 percent. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone

5. Psychology of color: RED

6. Physical Effects: Red color is commonly associated with fire, blood, war, danger, power, and even energy. When we think about emotions, we are looking at passion, desire, and most common one, love. Red color is the very first color that babies recognize. Increases enthusiasm Stimulates energy and can increase the blood pressure, respiration, heartbeat, and pulse rate Encourages action and confidence Provides a sense of protection from fears and anxiety.

7. Red in Business: Red say's powerful, passion, love, heat & strength. It is often used in restaurant decorating schemes because it is an appetite stimulant. Virgin, Vodafone and Coca Cola all rely on Red to stand out.

8. LOGO

9. Advertisement

10. Red is the ultimate cure for sadness.

11. Red is the ultimate cure for sadness.

16. Psychology of color: Blue

17. Physical Effects: Calms and sedates Cools Aids intuition.

18. Blue in Business: the color of safety, truth & dignity. It communicates a safe and secure place to place your money. A safe choice for a business building customer loyalty. Financial institutions, Ford ,The Gap, IBM, Intel, Pepsi uses this color

19. LOGO

20. "I never get tired of the blue sky."

22. Psychology of color: Green

23. Physical Effects: Soothes Relaxes mentally, as well as physically Helps alleviate depression, nervousness, and anxiety Offers a sense of renewal, self-control, and harmony

24. Green in Business: Natural, Healthy, Plentiful, fertility, freedom, freshness, healing, tranquility and jealousy. Businesses use it to communicate status and wealth. BP, Heineken, Starbucks, The Masters Golf Tournament, Rolling Rock, GarnierFructis, John Deere.

25. LOGO

26. "Green is the prime color of the world, and that from which its loveliness arises.”

30. Psychology of color: White

31. Physical Effects: Aids mental clarity Encourages us to clear clutter or obstacles Evokes purification of thoughts or actions Enables fresh beginnings

32. White in Business: It portrays purity, cleanliness & lightness, truthfulness. It's a neutral color that can imply purity in fashion and sterilization in the medical profession.

33. LOGO

34. White...is not a mere absence of color; it is a shining and affirmative thing, as fierce as red, as definite as black...God paints in many colors; but He never paints so gorgeously, I had almost said so gaudily, as when He paints in white." -- G. K. Chesterton

38. Physical Effects: makes one feel inconspicuous provides a restful emptiness is mysterious by evoking a sense of potential and possibility

39. Black in Business Power, Elegant, Secretive. The color black can target your high-end market or be used in youth marketing to add mystery to your image.

40. LOGO

41. “Black is a color of power and strength, and to see all those players, with the captains linking their arms in front - it's a powerful picture." --Hayden Fry

43. Psychology of color: Purple

44. Physical Effects: Uplifts Calms the mind and nerves Offers a sense of spirituality Encourages creativity

45. Purple in Business royalty, luxury, wealth, sophistication, authority . In business it is upscale and works with artistic types. It is also feminine and romantic. Crown Royal, 80's Purple, Purple Consultancy, Yahoo.

46. PURPLE