Tata aimed to create the cheapest car in the world with their Tata Nano. They strategized their activity stream to lower costs by reducing weight and using low-cost materials. This allowed Tata to price the Nano affordably for many lower-income families in emerging markets.

1. Competitive Strategy – Tata Rahul Nambiar Master in Digital Marketing Class of 2010, IE Business School

2. Strategizing the activity stream to create the cheapest car in the world -Tata Nano