5. DTAM Launch 9th July 2015
DTAM accurately captures the rich repertoire of content
consumed by Malaysians
Malay viewers watch
over 30 channels
regularly
6. DTAM Launch 9th July 2015
50%
44%
3% 3%
Nat Geo
Wild
One HD
Disney
XD HD
67%
28%
3% 2%
BM English Chinese Tamil Korean
55%38%
3% 4%
Our multi audio option allows Malaysians to watch content in
their chosen language
7. DTAM Launch 9th July 2015
In terms of reach, the best international content is comparable
to the best local content
498
1,012
2,286 2,238
3,257 3,141
2,128
2,750
3,476
4,013
4,815
5,622
-
1,000
2,000
3,000
4,000
5,000
6,000
MJ WD AR CSI Cyber The Voice S8 AGT
Reach Abs 000s
Reach 000s - TAM Reach 000s - DTAM
8. DTAM Launch 9th July 2015
FTA too has gained from DTAM’s larger panel size
2.6
14
17
15
27
3.1
15
18
21
38
0.0
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Liga Super Malaysia 999 (L) Buletin Utama Akasia: Teman Lelaki
Upahan
Anugerah Juara Lagu
Ke29
Avg. TVR
Avg. TVR - TAM Avg. TVR - DTAM
+7%
+6%
+40%
+41%
+19%
9. DTAM Launch 9th July 2015
HD accounts for HALF*
of viewership today
DTAM provides accurate tracking of HD viewership
20% 17% 14% 16% 23% 22%
66%
52%
39% 40% 36% 28% 28% 30%
19% 18% 17% 14%
27% 35%
63%
50%
45% 38%
33%
39% 31% 35%
AEC WLT SHX HHD CELESTIAL
MOVIES
KBSW AXN DIVA FOX
MOVIES
PREMIUM
NAT GEO HISTORY ASSP ASSP2 ASSP3
SD HD
*Among HD-SD simulcast channels
%Reach
CHINESE & KOREAN INTERNATIONAL SPORTS
49%
50%
68%
44%47%
39%
43%
31%
82%
21%
20%20%
25%
41%
10. DTAM Launch 9th July 2015
Over 40% of Korean and 27% of AOD content is recorded & viewed
This audience is currently unaccounted for
73%
58%
27%
42%
Chinese AOD Korean
Live Playback
Viewership %
#1 Running Man#1 The Empress of China
11. DTAM Launch 9th July 2015
DTAM’s ultra large sample size allows micro targeting
Kalau Dah Jodoh
Ustaz Kazim Elias
Running Man
Birth of Beauty
Ghost Hunter Int’l
KL Gangster Raikan Wanita
Azlinda, 45 yo
Home maker
Azlinda, 22 yo
First jobber
Modern
Farmer
American Ninja Warrior
72 Hours
Divergent
MLM Terbaik
12. DTAM Launch 9th July 2015
Astro reaches over 90% of consumers that matter!
CITRA
+FOX
MOVIES
PREMIUM
+ ARENA
+ RIA
56%
96%
+9%
87%
+16%
71%
+15%
AEC
+ HHD
+ WLT
+ AXN
71%
93%
+4%
89%
+7%
82%
+9%
Malays Chinese
13. DTAM Launch 9th July 2015
DTAM benefits the entire industry
1. Ultra-large sample size provides accurate measurement of viewership
across all Astro and FTA channels
2. DTAM covers both Peninsular and East Malaysia
3. DTAM accounts for viewership of HD, Playback, and On-demand viewing
4. DTAM will combine with the KWP consumer panel to allow targeting users
of specific brand and product categories e.g. Brand X shampoo users
14. DTAM Launch 9th July 2015
Benefits for Advertisers and Agencies
1. DTAM tracks commercial spots across all Astro channels
2. DTAM helps you build and optimize plans with ease
3. DTAM allows for full automation of pre and post buy reports
4. DTAM can be accessed anytime, anywhere
