Facebook can be used at the enterprise level for market research, targeting audiences, and managing online marketing. Businesses can create a page to build their brand and engage with customers by creating quality content and promotions. The document also provides examples of how PepsiCo India, Starbucks, and Ford have successfully used Facebook for campaigns and product launches. It describes Facebook tools for ads, analytics, and development to help businesses meet goals.

1. USAGE OF FACEBOOK AT ENTERPRISE LEVEL

2. Overview – Facebook Platform
SOCIAL PLATFORM
MARKET RESEARCH
TARGET AUDIENCES
FOR ENTERPRISES
MANAGEMENT OF
ONLINE MARKETING
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3. Facebook for Business
BUILD BUSINESS PAGE
- Pages allow multiple admins
- Pages provide analytics
REACH TARGET AUDIENCE
- Create ads: Paid messages
- Measure ad performance
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ENGAGE AUDIENCE
- Create quality content
- Get page insights
INFLUENCE FANS
- Updates to fans
- Contests can be run
Find new customers. Boost sales.
Facebook can help you meet your business goals
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4. Facebook Studio
More easily customize, save and
schedule ad reports.
Measure unique click through rate (CTR), cost
per unique click, cost per 1,000 people
reached, and people talking about this (PTAT).
Break out performance by
demographics, placement and country.
Providing more insights about people taking
action (such as a Page like, website conversion,
app install, etc.)
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5. Success Stories - PepsiCo India
With nearly all of India tuning in to
follow the Cricket World Cup,
PepsiCo India spends heavily on TV
and print during the matches. But in
the 2011 season, the brand looked to
get more bang for its buck by
making Facebook a key player in its
“Change the Game” campaign.
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6. Success Stories - Starbucks
With more than 27 million fans,
Starbucks’ Facebook community is
larger than the population of many
countries. No wonder, then, that the
coffee retailer likes to give these
brand loyalists a say in how it does
things. Using Facebook, that’s
exactly what Starbucks did.
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7. Success Stories - Ford
To debut its completely new 2011
Explorer, Ford wanted to try
something equally new: revealing
the car on Facebook. The move
would be a fresh one for both the
brand and the industry—marking the
first time a major car release would
take place outside an auto show.
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8. Developer Features
Simple Cross-Platform Development.
Facebook SDK: For integrating with
Android, iOS and Websites.
Object APIs: For integrating open
graph projects into apps.
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9. Pros and Cons
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10. THANK
YOU!