RV 2014: Mobile Phones and Social Media. Social Impact by Paul Supawanich

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Mobile Phones + Social Media = Social Impact How can we tap the potential of social media and mobile phones? From real-time departure status to electronic fare transactions, technology has elevated both the rider experience and agency management. But despite being early adopters, we've only scratched the surface of its capabilities: to develop more meaningful and lasting relationships with riders; to engage disadvantaged communities; to plan station areas and utilize data; to build new lines of communication. More than 90% of adults in the US carry mobile phones. Come explore how we can take mobile technology and social media to the next level. Moderator: Craig Adelman, Director of Transit Oriented Development, Low Income Investment Fund, San Francisco, California Paul Supawanich, Senior Associate, Nelson\Nygaard Consulting Associates, Inc., San Francisco, California Nick Bowden, Chief Executive Officer, MindMixer, Omaha, Nebraska Nigel Jacobs, Urban Technologist in Residence, Living Cities, Washington, DC

Devices & Hardware

Passive Participation Using mobile devices to understand travel patterns
Paul Supawanich
@tweetsupa

Passive Participation: reliance on observed preferences to help shape planning decisions.

How do we currently obtain preferences from our communities?
public meetings

NelsonNygaard Consulting Associates, Inc.
Tuesday Evening: 6:15 PM
You’ve got dinner plans elsewhere.
Attracting people to a public meeting is challenging

NelsonNygaard Consulting Associates, Inc.
Your feedback is here.

NelsonNygaard Consulting Associates, Inc.
Or here.

NelsonNygaard Consulting Associates, Inc.
This is your study area.

NelsonNygaard Consulting Associates, Inc.
Challenge: Audience bias
Audience bias
Dislike!
Dislike!
Dislike!
Dislike!
Dislike!
Dislike!
Dislike!
Dislike!
Dislike!
Awesome!
What’s your opinion?

Who are we missing
and how can we better engage them in the planning process?

Passive Participation: The Tools
■Aggregated mobile phone data
■GPS
–On-board vehicle
–Self-reported (Fitbit, mobile apps)
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Passive Participation: Tradeoffs
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Benefits
 Does not require people’s time or direct participation
 Large, quantifiable, sample
 Actual travel behavior by…
 Time of day
 Trip type
 Travel volume
 Route preferences
Drawbacks
 No direct interaction with constituents
 Tradeoff between great sample size (mobile phone) and accuracy (GPS)
 Does not eliminate biases
 Full capabilities still being tested

Passive Participation: Express Buses (Atlanta, GA)
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Traditional transit demand analysis techniques to identify “high potential” new markets
Identified 10-15 zones to further analyze mobile phone data by origin/destination
Outputs: O-D pairs with demand based on time of day and trip type
Information used to plan and refine transit service options

Passive Participation: GRTA
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Lines = Travel Demand

Passive Participation: CycleTracks
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For more information: San Francisco County Transportation Authority
http://www.sfcta.org/modeling-and-travel-forecasting/cycletracks-iphone- and-android

Passive Participation: Activity Trackers
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Passive Participation: Activity Trackers
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Lines = bicycle and pedestrian activity

Copyright: The Matrix (2004)
perhaps, part of it.

Public engagement and participation is not a one size-fits-all activity.

Mobile based, “passive” participation tools can be
used to capture feedback from a broader audience.

Mobile based, “passive” participation tools can be
used to capture feedback from a broader audience
Leading to a process that is more informed and more inclusive to all.

NELSONNYGAARD CONSULTING ASSOCIATES © 2014
Paul Supawanich psupawanich@nelsonnygaard.com @tweetsupa

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