What makes your app, your app no matter what platform or device.

1. Cross-Platform
Mobile Design
What makes your app, your app
Neil Cadsawan - Nov. 2011
Wednesday, November 16, 11

2. First Things First
Wednesday, November 16, 11

3. First Things First
HTML may be the better choice for many apps.
Wednesday, November 16, 11

4. Wednesday, November 16, 11

5. Wednesday, November 16, 11

6. Wednesday, November 16, 11

7. HTML or Native?
Wednesday, November 16, 11

8. Wednesday, November 16, 11

9. Wednesday, November 16, 11

10. Wednesday, November 16, 11

11. When Not to Use
HTML?
Wednesday, November 16, 11

12. Games
Wednesday, November 16, 11

13. Utility
Wednesday, November 16, 11

14. Learning
Wednesday, November 16, 11

15. iOS, Android, WP
Wednesday, November 16, 11

16. Wednesday, November 16, 11

17. Wednesday, November 16, 11

18. Wednesday, November 16, 11

19. Wednesday, November 16, 11

20. Wednesday, November 16, 11

21. iPhone vs. iPad
Wednesday, November 16, 11

22. Wednesday, November 16, 11

23. Wednesday, November 16, 11

24. Wednesday, November 16, 11

25. Wednesday, November 16, 11

26. Wednesday, November 16, 11

27. Wednesday, November 16, 11

28. Wednesday, November 16, 11

29. Wednesday, November 16, 11

30. How to Approach
the Design?
Wednesday, November 16, 11

31. • iOS Human Interface Guidelines
• Android Interface Guidelines
• Windows Phone Design Guidelines
Wednesday, November 16, 11

32. Brand & Vision
Wednesday, November 16, 11

33. Brand & Vision
Experience
Wednesday, November 16, 11

34. Brand & Vision
Experience
Capability
Wednesday, November 16, 11

35. Brand & Vision
Experience
Capability
Functionality
Wednesday, November 16, 11

36. Brand & Vision
Experience
Capability
Functionality
Platform & Device
Wednesday, November 16, 11

37. Brand & Vision
Experience
Capability
Functionality
Platform & Device
Wednesday, November 16, 11

38. Know the Platforms
Wednesday, November 16, 11

39. Be True To Your Vision
Wednesday, November 16, 11

40. The Experience of
Your App Defines
Your Brand
Wednesday, November 16, 11

41. How to document?
Wednesday, November 16, 11

42. You Decide
Wednesday, November 16, 11

43. • Map out the flow of content, not flow of
screens
• Design in terms of interaction with content
first, then consider platform functionality
• Allow for platform/device functionality to
offer unique experiences
• Learn from interactions in one platform and
use them on another
Wednesday, November 16, 11

44. Thank You
Neil Cadsawan
@rainer3
Wednesday, November 16, 11