1. “Wal–mart” ?

3. Failure & Recommendation History and development SWOT analysis

4. History Founed: 1962 in Arkansas, USA Founder: Sam Walton Headquarter: Bentonville, Arkansas, USA Industry: Retail Area served: worldwide Revenue: US $404.16 Billion Employees: 2,100,000

6. Development Largest retail store in the United States Largest retail chain all over the world 1962: founed 1969: incoporated as Walmart Stores 1970: traded stocks as a publicly held company 1972: listed in Newyork Stock Exchange

7. Development(cont) 1985: owned 882 stores with sales of $8.4 billion and 104,000 Associates 1987: owned 1198 stores with sales of $15.9 billion 1990: became American No. 1 retailer 2000: ranked 5th by FORTUNE magazine in Global Most Admired All-Stars list

10. History and development SWOT analysis

11. S Strengths

13. The company has a core competence involving its use of information technology to support its international logistics system

15. Strengths (cont) Wal-Mart is a powerful retail brand. It has a reputation for value for money, convenience and a wide range of products all in one store.

17. S W Strengths Weaknesses

19. Sell products across many sectors (clothing, food, stationary…) -> not have the flexibility of its more focused competitors

23. Future business in expanding consumer markets (China and India)

24. New locations and store types -> exploit market development (from large super centres, to local and mall-based sites)

26. Threats Being number one = target of competition, locally and globally Being global retailer = be exposed to political problems in the countries operate in

27. Failure & Recommendation History and development SWOT analysis

28. Failure in Germany Facts

33. Captured 2% of German food sale

34. Lost $200m per year on German operations

37. Failed to understand local customers’ tastes

38. Ignored the local business culture, local buying habits

39. Failure in Germany Fact Reasons Lessons